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5 TIPS FOR ACTIONABLE CUSTOMER INSIGHTS
Gain valuable insights that can be turned into actions to make the difference for your business.

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About us

SUMMER UPDATE 2021
Check out our most recent product release of 16 new features.

Read more ›

The #1 Insight-led customer experience platform

Don’t settle for average marketing results – use Mapp Cloud!

Learn more about insight-led marketing ›

This 5-min survey aims to assess how companies in the UK have reshaped their marketing strategies during 2021 and their priorities for 2022.

The State of Digital Marketing in the UK in 2022

All survey respondents will get a £5 voucher of their choice, plus entry into a prize draw to win one of a few £200 Amazon vouchers. Have your say!

TAKE THE SURVEY ›

Mapp Cloud's key pillars for insight-led experiences

Mapp Cloud’s powerful analytics and AI can dig deeper into your data than ever before, generating actionable insights and predictions of what your customers are going to do next.

Learn more about intelligence ›

Mapp Cloud helps you create personalized experiences based on who your customers are and what they want, making every touchpoint count.

Learn more about content ›

Mapp Cloud makes your data understandable, accessible, and actionable by unifying it in our CDP and giving you a single customer view.

Learn more about unified data ›

Mapp Cloud enables you to build and implement a rich cross-channel marketing strategy to improve engagement and be where your customer is.

Learn more about engagement ›

Easily integrate Mapp Cloud with the rest of your marketing ecosystem, so your data is more readily absorbed and unified with flexible APIs.

Learn more about integrations ›

Who can benefit from Mapp Cloud?

Mapp Cloud is designed specifically to help consumer-facing brands run highly personalized, cross-channel marketing campaigns powered by real-time customer data and generated insights, all from a single platform.



Consumer Brands

We help multi-channel retail, eCommerce, and D2C companies boost customer lifetime value (CLV) and reach revenue goals.

Data-driven teams

Mapp breaks down data silos, empowering marketers and data teams to work smarter with actionable customer insights.

Just some of the reasons Mapp is #1

Mapp Cloud has won several prestigious awards internationally for product innovation, providing best-in-class martech solutions, and being an industry leader in cross-channel digital marketing.

View Press Release ›
View Press Release ›
View Press Release ›

Mapp Cloud is recognized by leading independent research firms & third-party product review sites as an outstanding vendor in cross-channel campaign management, marketing automation, and marketing analytics categories.

“Mapp Cloud stands out for its aspirational vision of marketing as an insights-driven business function. It differentiates with marketer-friendly analytics, AI-driven planning and orchestration, and comprehensive measurement and optimization capabilities aligned with business key performance indicators (KPIs).”
The Forrester Wave™: Cross-channel Campaign Management (Independent Platforms), Q3 2021

Mapp has helped more than 3,000 companies and agencies implement winning marketing strategies. From retail & eCommerce to finance and publishing, Mapp Cloud helps businesses from diverse industries.

With Mapp's help, we have been able to do what we once thought was impossible and move 30 years of offline data into online unified customer profiles. With this information more easily accessible, we are now able to fully deliver the hyper-personalized and high-end service that our customers expect and deserve.
Millie Andrews
Head of CRM, Air Charter Service
By working with Mapp, we have really been able to enrich our customer profiles, and get a much better steer on how best to really engage the right people at the right time. It’s provided us with an amazingly accessible way for JYSK to interact and engage with our audience on an ongoing basis.
Emilia Sławek
Digital Marketing Coordinator, JYSK
Read our reviews on G2 ›

Key Capabilities

Rely on accurate, first-party data that is privacy compliant

Unlock your data goldmine by increasing your data quality and leveraging your first-party data to improve personalization, engagement, and ROI.

Unify all your customer data

Unify all your data in one place to unlock a real-time, comprehensive, single 360° customer view. Data silos will be a thing of the past.

Make informed decisions based on insights

Understand your data and transform it into actionable customer insights with the help of cross-channel campaign reports and visual dashboards.

Reach the right audience, every time

Use our drag & drop builder to quickly create segments and build highly targeted audiences based on real-time, unified data.

Harness the power of AI-driven intelligence

Leverage AI to score, profile, and visualize customer data to predict their likelihood to churn, convert or engage. Then use the info to market even smarter.

Automate your marketing engagement

Orchestrate impactful cross-channel campaigns, across email, web, mobile, direct mail, and more, with our powerful automation engine and intuitive journey builder.

Integrating your Martech stack

Easily integrate Mapp Cloud with the rest of your marketing ecosystem. Data is more readily absorbed and unified with our flexible APIs.

See all our Integrations ›



Rated 5/5 superior capabilities in

Digital intelligence

Artificial intelligence

Email marketing

Product vision

Marketing performance management

Content, offers, and promotions

Partner ecosystem

Reports and dashboards

Campaign planning

Testing and optimization

Supporting products & services

Native & third-party integrations

Descriptive analytics

Mapp named strong performer

THE FORRESTER WAVE™: CROSS CHANNEL CAMPAIGN MANAGEMENT, Q3, 2021

Mapp was named a Strong Performer by Forrester in the latest CCCM Wave, and our aspirational vision of marketing as an insights-driven business function stood out. Download the report for free to know more.

Get the full report ›

The #1 Insight-led
customer experience platform

Don’t settle for average marketing results – use Mapp Cloud!

Learn more about insight-led marketing ›

This 5-min survey aims to assess how companies in the UK have reshaped their marketing strategies during 2021 and their priorities for 2022.

The State of Digital Marketing in the UK in 2022

All survey respondents will get a £5 voucher of their choice, plus entry into a prize draw to win one of a few £200 Amazon vouchers. Have your say!

TAKE THE SURVEY ›

Mapp Cloud's key pillars for insight-led experiences

Intelligence

Mapp Cloud’s powerful analytics and AI can dig deeper into your data than ever before, generating actionable insights and predictions of what your customers are going to do next.

Learn more about intelligence ›

Content

Mapp Cloud helps you create personalized experiences based on who your customers are and what they want, making every touchpoint count.

Learn more about content ›

Unified Customer Data

Mapp Cloud makes your data understandable, accessible, and actionable by unifying it in our CDP and giving you a single customer view.

Learn more about unified data ›

Engagement

Mapp Cloud enables you to build and implement a rich cross-channel marketing strategy to improve engagement and be where your customer is.

Learn more about engagement ›

Integrations

Easily integrate Mapp Cloud with the rest of your marketing ecosystem, so your data is more readily absorbed and unified with flexible APIs.

Learn more about integrations ›

Who can benefit from Mapp Cloud?

Mapp Cloud is designed specifically to help consumer-facing brands run highly personalized, cross-channel marketing campaigns powered by real-time customer data and generated insights, all from a single platform.



Consumer Brands

We help multi-channel retail, eCommerce, and D2C companies boost customer lifetime value (CLV) and reach revenue goals.

Data-driven teams

Mapp breaks down data silos, empowering marketers and data teams to work smarter with actionable customer insights.

Just some of the reasons Mapp is #1

Product awards

Mapp Cloud has won several prestigious awards internationally for product innovation, providing best-in-class martech solutions, and being an industry leader in cross-channel digital marketing.

View Press Release ›
View Press Release ›
View Press Release ›

Industry Recognition

Mapp Cloud is recognized by leading independent research firms & third-party product review sites as an outstanding vendor in cross-channel campaign management, marketing automation, and marketing analytics categories.

“Mapp Cloud stands out for its aspirational vision of marketing as an insights-driven business function. It differentiates with marketer-friendly analytics, AI-driven planning and orchestration, and comprehensive measurement and optimization capabilities aligned with business key performance indicators (KPIs).”
The Forrester Wave™: Cross-channel Campaign Management (Independent Platforms), Q3 2021

Customer testimonials

Mapp has helped more than 3,000 companies and agencies implement winning marketing strategies. From retail & eCommerce to finance and publishing, Mapp Cloud helps businesses from diverse industries.

With Mapp's help, we have been able to do what we once thought was impossible and move 30 years of offline data into online unified customer profiles. With this information more easily accessible, we are now able to fully deliver the hyper-personalized and high-end service that our customers expect and deserve.
Millie Andrews
Head of CRM, Air Charter Service
By working with Mapp, we have really been able to enrich our customer profiles, and get a much better steer on how best to really engage the right people at the right time. It’s provided us with an amazingly accessible way for JYSK to interact and engage with our audience on an ongoing basis.
Emilia Sławek
Digital Marketing Coordinator, JYSK
Read our reviews on G2 ›

Key Capabilities

Rely on accurate, first-party data that is privacy compliant

Unlock your data goldmine by increasing your data quality and leveraging your first-party data to improve personalization, engagement, and ROI.

Unify all your customer data

Unify all your data in one place to unlock a real-time, comprehensive, single 360° customer view. Data silos will be a thing of the past.

Make informed decisions based on insights

Understand your data and transform it into actionable customer insights with the help of cross-channel campaign reports and visual dashboards.

Reach the right audience, every time

Use our drag & drop builder to quickly create segments and build highly targeted audiences based on real-time, unified data.

Harness the power of AI-driven intelligence

Leverage AI to score, profile, and visualize customer data to predict their likelihood to churn, convert or engage. Then use the info to market even smarter.

Automate your marketing engagement

Orchestrate impactful cross-channel campaigns, across email, web, mobile, direct mail, and more, with our powerful automation engine and intuitive journey builder.

Integrating your Martech stack

Easily integrate Mapp Cloud with the rest of your marketing ecosystem. Data is more readily absorbed and unified with our flexible APIs.

See all our Integrations ›



Rated 5/5 superior capabilities in

Digital intelligence

Artificial intelligence

Email marketing

Product vision

Marketing performance management

Content, offers, and promotions

Partner ecosystem

Reports and dashboards

Campaign planning

Testing and optimization

Supporting products & services

Native & third-party integrations

Descriptive analytics

Mapp named strong performer

THE FORRESTER WAVE™: CROSS CHANNEL CAMPAIGN MANAGEMENT, Q3, 2021

Mapp was named a Strong Performer by Forrester in the latest CCCM Wave, and our aspirational vision of marketing as an insights-driven business function stood out. Download the report for free to know more.

Get the full report ›
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