Mapp acquires Dressipi, ushering in a new era of AI-powered solutions for Fashion and Retail.
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Mapp Marketing Cloud Overview

Are you a fashion retailer?
Dressipi, now part of Mapp, offers AI-driven personalization and inventory insights to improve eCommerce efficiency.
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About us

Why Mapp
The Tech.
The Company.
The People.
See why Mapp stands out as the wise choice.

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Mapp Marketing Cloud

Collect and analyze your customer data with AI to personalize your marketing messages across your website, email, SMS, push notifications, and apps, based on customer behavior.

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Solutions for your business

Data Unification

Our Customer Data Platform unifies your data, providing you with a single actionable customer view. Learn more ›

Artificial Intelligence

Predict what your customers will do next with Mapp AI Assistant, to drive smarter campaigns and boost engagement. Learn more ›

Advanced Personalization

Create personalized experiences based on who your customers are and what they want, making every touchpoint count. Learn more ›

Marketing Automation

Simply develop and execute a robust cross-channel marketing strategy to boost engagement by reaching your customers wherever they are. Learn more ›

Digital Analytics

Our powerful analytics solution digs deeper into your data, producing actionable insights to help you optimize your marketing activities. Learn more ›
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What success looks like for our customers

1.1M

Subscribers to Ella's Kitchen Friends Program

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69%

Open Rate for Phone Upgrade Campaign

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225%

Increase in Engagement Rate

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15%

Growth in CTR

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667%

Conversion Rate Increase

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45-65%

Email Open Rate Average

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400K

New Contacts With Campaign

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Integrating your Martech stack

Easily integrate Mapp Marketing Cloud with the rest of your marketing ecosystem. Data is more readily absorbed and unified with our flexible APIs.

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Mapp Integrations

Featured now

Mapp Acquires Dressipi, Ushering in a New Era of AI-Powered Solutions for Fashion and Retail

Mapp has announced the acquisition of Dressipi, the industry leader in fashion-specific AI and Machine Learning (ML) technologies. This acquisition represents a major milestone in Mapp’s mission to deliver innovative, profit-driven solutions for the fashion and retail sectors.

Read the press release ›

2025 eCommerce Marketing Calendar: Key Dates, Tips & Inspirations

Our 2025 eCommerce Marketing Calendar is here to help you plan seasonal campaigns that connect with your audience and maximize your revenue potential. Packed with campaign ideas and actionable tips, this is the ultimate tool for eCommerce success.

Download the eGuide ›

Meet Mapp AI Chat: Your Personal Data Analyst

Simplify your data analysis with real-time insights and actionable recommendations. Whether you're optimizing campaigns, preparing reports, or troubleshooting performance, our new feature has you covered.

Check out how it can help you ›

PRACTITIONERS GUIDE TO IMPLEMENTING MACH

This resource distils complex MACH concepts into clear, actionable insights based on the diverse experiences of industry leaders. Whether you’re just starting out or looking to refine your existing MACH strategies, this is an invaluable resource for your digital transformation efforts.

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Hear what our customers have to say

From Retail & eCommerce to Finance and Publishing, Mapp Marketing Cloud helps more than 3,000 businesses from across diverse industries.

Mapp's technology helped us grow through an unprecedented time (20-21), delivering crucial customer comms, at speed. Since then, using Mapp’s platform we have built out our contact strategies with the breadth of first-party data at our disposal, creating a highly personalised customer experience. The team at Mapp have always been on hand to support us – whether that’s been making efficiencies through automation or introducing an entirely new channel – and we look forward to continuing our work together, to encourage customers old and new to buy healthy, organic food that puts our planet first.
Nick Glover
Customer Loyalty Manager
We believe Mapp Marketing Cloud will really assist in our knowledge of our consumers here at Pan Macmillan. The insights we can start to gain using real-time web analytics will be invaluable in shaping our product launches and creating a personalized approach to our marketing. Our onboarding onto Mapp Marketing Cloud has been super smooth and we were fully up in running really quickly! We’re looking forward to understanding our consumers further and increasing our engagement rates.
John Duncan Browne
Technology Director
We knew that, as a rule, you need to first know your customers' needs, alongside when to contact them and what to offer them. It’s why we chose Mapp Marketing Cloud to integrate PBSL’s multiple data sources and unify them into one place – from our physical branches to our website.
Suzana Bulearca
Chief Marketing Officer
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