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Mapp Marketing Cloud

Collect and analyze your customer data with AI and trigger personalized campaigns across email, SMS, app, and your website.


online revenue growth

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growth in email open rate

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growth in CTR

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conversion rate increase

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email open rate average

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new contacts with campaign

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Key pillars for insight-led experiences

Customer Data

Our Customer Data Platform (CDP) unifies your data, providing you with a single actionable customer view. Learn more ›


Predict what your customers will do next with Mapp AI assistant, to drive smarter campaigns and boost engagement. Learn more ›


Create personalized experiences based on who your customers are and what they want, making every touchpoint count. Learn more ›


Simply develop and execute a robust cross-channel marketing strategy to boost engagement by reaching your customers wherever they are. Learn more ›


Our powerful analytics solution digs deeper into your data, producing actionable insights to help you optimize your marketing activities. Learn more ›

Integrating your Martech stack

Easily integrate Mapp Marketing Cloud with the rest of your marketing ecosystem. Data is more readily absorbed and unified with our flexible APIs.

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Trending now for Mapp


Mapp Innovate was held at RSA House in London, welcoming a host of thought leaders for an event filled with compelling discussions on AI and personalization. We’ll be releasing a video each week, so stay tuned for the next update in the series!

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2024 Digital Marketing Benchmark

Over the last four years, we’ve surveyed marketing professionals to understand the state of digital marketing, how B2C marketers performed in the past, and what their priorities and strategies look like going forward. Fill in the survey now to have your say, as well as find out what other European marketers are saying.

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10 Tactics to Improve Your Marketing

This guide is designed to help marketers implement high-impact strategies for better engagement and increased ROI. Each tactic includes main challenges to address, implementation benefits and steps, success metrics, and practical tips.

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Mapp AI Assistant

Delivering smart notifications in real-time, user-centric predictions and AI-powered content, it's your extra pair of hands that will make your marketing efficient and stress-free.

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Hear what our customers have to say

From Retail & eCommerce to Finance and Publishing, Mapp Marketing Cloud helps more than 3,000 businesses from across diverse industries.

Mapp's technology helped us grow through an unprecedented time (20-21), delivering crucial customer comms, at speed. Since then, using Mapp’s platform we have built out our contact strategies with the breadth of first-party data at our disposal, creating a highly personalised customer experience. The team at Mapp have always been on hand to support us – whether that’s been making efficiencies through automation or introducing an entirely new channel – and we look forward to continuing our work together, to encourage customers old and new to buy healthy, organic food that puts our planet first.
Nick Glover
Customer Loyalty Manager
We believe Mapp Marketing Cloud will really assist in our knowledge of our consumers here at Pan Macmillan. The insights we can start to gain using real-time web analytics will be invaluable in shaping our product launches and creating a personalized approach to our marketing. Our onboarding onto Mapp Marketing Cloud has been super smooth and we were fully up in running really quickly! We’re looking forward to understanding our consumers further and increasing our engagement rates.
John Duncan Browne
Technology Director
We knew that, as a rule, you need to first know your customers' needs, alongside when to contact them and what to offer them. It’s why we chose Mapp Marketing Cloud to integrate PBSL’s multiple data sources and unify them into one place – from our physical branches to our website.
Suzana Bulearca
Chief Marketing Officer
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