Mapp Newsroom

Press Releases

San Diego and London |

Mapp Digital Appoints Marketing Industry & Technology Veterans Juhan Lee and Matthew Langie as Chief Technology Officer and Chief Marketing Officer

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San Diego and London |

PUMA Europe selects Customer Engagement Platform by Mapp Digital

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San Diego and Cologne |

Mapp Digital launches unified solution suite, provides marketers with shortest route to customer engagement

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London |

All data no action: UK’s top ecommerce brands not delivering personalised customer engagement, despite having user information at their disposal

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Mapp in the News

Sports brand PUMA Europe to engage consumers at a personal level
Customer Engagement

International sports company PUMA Europe is set to delve into personalised, reactive marketing, by collecting and analyzing consumer data in near real time to garner new customers and grow brand affinity. PUMA will use Mapp Digital’s next generation marketing tech to engage with customers on a personal level.

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PUMA Engages with Customers
Customer Engagement
RIS News

PUMA Engages with Customers

September 11, 2017

PUMA Europe, the international sports company, has selected Mapp Digital's customer engagement platform and digital marketing services to bridge the digital gap and enhance marketing executions across channel and display. PUMA will utilize Mapp Digital’s Customer Engagement Platform, which streamlines insights and identifies consumer and behavioral data, to acquire new customers and grow brand affinity.

More on RIS News
Mapp Insights

Mapp Digital, today announced the appointment of Juhan Lee and Matthew Langie as Chief Technology Officer and Chief Marketing Officer, respectively. Today's strategic hires come at a time when Mapp Digital is experiencing consistent and significant growth. This year, Mapp Digital set new customer sales records for the last three quarters in a row, doubling its year-over-year growth.

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Mapp Insights

Mapp Digital today announced the appointment of Juhan Lee as chief technology officer. Mapp Digital, headquartered in San Diego, CA, is one of the largest global independent marketing technology companies, with global offices in eight countries. As CTO, Lee will head the company’s data science, technology and engineering teams. He will be responsible for continued growth and innovation of Mapp Digital’s core technology platforms.

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Customer Engagement

Puma Europe has just selected a new customer engagement platform and digital marketing services in order to help enhance the marketing executions across all channels. Puma has chosen Mapp Digital in order to help its engagement with customers on a personal level. The brand will use the company's Customer Engagement Platform to streamline insights and help drive sales based on customer data and behavior.

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The changing face of retail marketing
Customer Engagement

Marketing for retailers is changing rapidly – and it needs to, with increasing numbers of abandoned baskets, changing shopper habits and a shift in how people use shops. Even travel agents are seeing falling footfall, as holiday-makers go digital. These changing habits are shifting everything that retailers do...

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