Digital marketing tips to master the customer journey

Year-in-Review: The Best of Mapp in 2020

So long, 2020! I think we are all relieved to say that this year is finally coming to an end. While 2020 came with a... Read More »

Open Marketing Automation: Unleash Your Capabilities

In a world where real-time data is key, marketers need to rely on solutions that connect the dots to activate powerful automation and personalize the... Read More »

5 Black Friday Tips to Boost Email Deliverability and Revenue

The countdown has already started and despite sending your weekly newsletters or promotions, you can’t ignore that voice in your head that keeps saying “Pssst,... Read More »

Measurement Plan Modeling for Marketing and Digital Analytics

When starting a website tracking project, it often feels like the looming “blank paper” problem. Questions include where to start, where to go, how to... Read More »

Fall Update 2020: What’s New in Mapp Cloud

Drum roll, please… Mapp’s Fall Update is here! We have officially launched 18 new features that will help you tackle daily marketing challenges. Are you ready for... Read More »

How an Email Preference Center Can Reduce Email List Churn

It may sting a bit when someone unsubscribes from your emails, but fear not: there’s an upside to the unsubscribe! Opt-outs can increase your overall... Read More »

“Single Line of Code”: Agile Analysis of User Behavior

A company’s website serves as its central point of interaction with customers. To keep website usability high while improving evaluation of the way the processes... Read More »

Email Marketing: How Continuous Improvement is the Key to Success [Case Study]

We all know the basics of email marketing, but it’s important not to get stuck in a rut. Continuous improvement is the key to email... Read More »

Mapp at DMEXCO @home: Stimulating discussions on Insight-led Customer Engagement

DMEXCO @home was a great success for Mapp. The two-day conference program proved that networking and sharing ideas in difficult times can still work in... Read More »

Lead Gen 101: Understanding the Lead Life Cycle

Lead generation is a critical element of a successful sales and marketing strategy that can work perfectly alongside your existing marketing plans. Do you want to grow... Read More »

Insight-led customer engagement at its best: Meet Mapp at DMEXCO @home

Virtual networking in the new normal will be high on the agenda at DMEXCO @home, the virtual event taking place on 23-24 September 2020. Now... Read More »

“The New Normal”: What Does This Mean for Retail Marketers?

The past few months have been a pretty wild ride for all of us. We’ve gone from initial bewilderment to stir craziness to complete quarantine... Read More »

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