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Digital marketing tips to master the customer journey

Mapp vs. The World: Cross-Channel Marketing Platforms Redefined

Did you know that there are 267 automation and campaign management vendors in the 2019 Martech report? Forrester only acknowledges 42 of them. They group... Read More »

How data can provide a 360-degree view of today’s online shopper [CEO Interview]

This interview originally appeared in Internet Retailer’s report “Marketing Strategies of the Top 1000.” In today’s eCommerce environment, a great product isn’t enough to keep... Read More »

Mapp Cloud Now Has Magento 2 Support

Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing customers about new... Read More »

Digital Marketing Trends in Retail That Drive Sales and Engage Shoppers

More and more retailers are embracing online marketing as it directs shoppers straight to their website. In today’s cross-channel world, providing service through the channels... Read More »

How to Survive This Holiday Season [Videos]

The year-end business is the most profitable time for e-commerce and retail and is, therefore, particularly critical for success. In 2018, the US e-commerce annual... Read More »

Everything I learned about holiday email design I learned from Santa

The holiday season is in full swing for businesses, with Halloween just around the corner. And Christmas is only two months away! For most people,... Read More »

Are you really a data-driven marketer? The answer is not so simple.

You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias and assumptions can lead to... Read More »

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and... Read More »

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