Digital marketing tips to master the customer journey

What Apple’s iOS 15 update means for email tracking

Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many... Read More »

How accelerated digital transformation has changed (physical) retail

The retail and eCommerce landscape is rich, diverse, and constantly evolving, fueled by a continuous supply of digital optimization tools in a challenging digital transformation... Read More »

The Top 10 Examples of Exceptional Customer Experience – And Why it Matters

Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every company wants to achieve.... Read More »

Interview with a VP: Why performance hinges on customer knowledge

An interview with Michael Diestelberg, Vice President of Product & Marketing at Mapp Michael Diestelberg studied IT and Computer Science at the University of Applied Sciences of... Read More »

Spring Update 2021: What’s New in Mapp Cloud

Our Spring Product Update includes 15 new functionalities and improvements for Mapp Cloud – including the integration of direct mail for print campaigns, data feeds... Read More »

How Reliable Insights Lead to a Loyal Customer Base

We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any sort of consumption too. But... Read More »

Integrating your eCommerce platform with a customer engagement tool doesn’t have to be hard

As a marketer, you’ve almost certainly had to deal with integrations between different tools within your MarTech stack, some more complex than others. You’ve probably... Read More »

BIMI for Gmail: Verified Mark Certificate (VMC)

What if you could put your logo on every email and users could see it before opening the message? BIMI, aka “Brand Indicators for Message... Read More »

Here’s How Companies Are Tackling the Customer Experience in 2021

Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry growth of 46% in... Read More »

Don’t Sacrifice Customer Insights: Cookie Consent Implementation Done Right

Unawareness, a blurry strategy, and flawed cookie consent management can easily lead to a gap in your analytics. The risk is an often-irretrievable loss of... Read More »

Are Cookies Really Dead? How Cookie Consent Affects Your Marketing

These days, browsing the internet feels a lot like wading through quicksand. Almost all web applications first ask users for consent on an unmanageable amount... Read More »

The State of Digital Marketing in 2021: How COVID-19 Has Influenced Strategy

As 2020 was a challenging year for businesses due to the COVID-19 pandemic, we set out to discover how companies across Europe adapted and planned... Read More »