So long, 2020! I think we are all relieved to say that this year is finally coming to an end. While 2020 came with a... Read More »
In a world where real-time data is key, marketers need to rely on solutions that connect the dots to activate powerful automation and personalize the... Read More »
The countdown has already started and despite sending your weekly newsletters or promotions, you can’t ignore that voice in your head that keeps saying “Pssst,... Read More »
When starting a website tracking project, it often feels like the looming “blank paper” problem. Questions include where to start, where to go, how to... Read More »
Drum roll, please… Mapp’s Fall Update is here! We have officially launched 18 new features that will help you tackle daily marketing challenges. Are you ready for... Read More »
It may sting a bit when someone unsubscribes from your emails, but fear not: there’s an upside to the unsubscribe! Opt-outs can increase your overall... Read More »
A company’s website serves as its central point of interaction with customers. To keep website usability high while improving evaluation of the way the processes... Read More »
We all know the basics of email marketing, but it’s important not to get stuck in a rut. Continuous improvement is the key to email... Read More »
DMEXCO @home was a great success for Mapp. The two-day conference program proved that networking and sharing ideas in difficult times can still work in... Read More »
Lead generation is a critical element of a successful sales and marketing strategy that can work perfectly alongside your existing marketing plans. Do you want to grow... Read More »
Virtual networking in the new normal will be high on the agenda at DMEXCO @home, the virtual event taking place on 23-24 September 2020. Now... Read More »
The past few months have been a pretty wild ride for all of us. We’ve gone from initial bewilderment to stir craziness to complete quarantine... Read More »
