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Digital marketing tips to master the customer journey

Are you really a data-driven marketer? The answer is not so simple.

You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias and assumptions can lead to... Read More »

Mapp Digital Appoints Chris Frasier as Chief Customer Officer

Mapp Digital appoints Chris Frasier as Chief Customer Officer. With this appointment, he will be responsible for Mapp’s post-sales customer management, including global account management,... Read More »

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and... Read More »

Shared vs. Dedicated IPs: Which Should you Choose?

Are you trying to determine whether you should be on a shared or dedicated IP? Before you make any decisions, let’s start with the basics.... Read More »

How to Enrich Customer Data Through Your Website

In our previous blog post, 3 Ways to Capture Data Without Annoying Your Website Visitors, we discussed how certain data capture methods could help you... Read More »

The 10-Step Checklist to Kickass Email Deliverability Results

The success of your email marketing campaign depends heavily on good deliverability. If your emails aren’t getting delivered, then email marketing is a massive waste... Read More »

Marketers, Stop Saying Email is Dead

Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with new marketing avenues replacing it.... Read More »

3 Ways to Capture Data Without Annoying Your Website Visitors

Capturing data is crucial to any business. Whether someone is coming to your website via PPC, paid media, or organic ways, the name of the... Read More »

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