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Digital marketing tips to master the customer experience.
Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to execute successful strategies that can... Read More »
HAPPY HOLIDAYS TO OUR CUSTOMERS, PARTNERS, AND ALL BRANDS AROUND THE WORLD! Before you sign off for the holidays and enjoy the festivities with family... Read More »
It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or sales, marketers are... Read More »
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse. The... Read More »
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should work together to help you... Read More »
It’s that time of the year again! Our Mapp Cloud Fall Update comes with 9 new features improvements and upgrades to make our platform even... Read More »
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are empowered to deliver... Read More »
There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a combined £18 billion to cart... Read More »
Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing. The Economist survey also found that... Read More »
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your marketing, CDPs need to... Read More »
Marketers understand just how important it is to deliver a personalized and relevant customer experience. Our 2022 State of Digital Marketing survey revealed that 50%... Read More »
Tracker blocking rates are as high as 26%, and ad blockers show an overall global rate of up to 43%. We see the highest rates... Read More »
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global... Read More »
Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks – but it... Read More »
Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users often don’t pay... Read More »
Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the second-biggest spender, only... Read More »
Are you ready for the Spring Update 2022? A total of 12 features, improvements, and enhancements are being released today for Mapp Cloud. We’ve listened... Read More »
Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or streaming services, the key... Read More »
Have we hit the post-pandemic checkpoint? Online traffic is stabilizing and the global eCommerce growth rate is expected to slow to 12.2% – a dip... Read More »
Trust is crucial in the online world. After all, customers are only communicating with technology, trusting it with confidential information or even financial transactions. But... Read More »
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