Digital marketing tips to master the customer experience.
Mapp was evaluated in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021… and the results are in! But before we dive into the... Read More »
Table of Contents What is Multichannel Marketing? The Importance of Multichannel Marketing Platforms Insight-led Customer Experiences Summary What is Multichannel Marketing? Professionals new to marketing... Read More »
The ongoing pandemic has led to extreme growth in the digital markets, while brick-and-mortar sales could not meet expectations. Nonetheless, many companies still own and... Read More »
The Apple Mail Privacy Protection will be released this week with iOS 15. It has initiated turmoil in the Digital Marketing world, as it will... Read More »
Mapp was evaluated in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021… and the results are in! But before we dive into the... Read More »
Our Summer Update is packed with 16 exciting features, including Web Push as a new marketing channel for your cross-channel marketing game, a new Analytics... Read More »
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent Car Leasing... Read More »
Forrester recently published The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was nominated a Strong Performer, achieving the best scores in 13 categories out of 22, including Product... Read More »
One of the most important challenges that every retailer faces is collecting data and insights. This is essential to deliver relevant communications and experiences to... Read More »
Monday, July 12th was the day many marketers had been waiting for! Last week Gmail announced the public start for their support of sender logos... Read More »
Understandably, there has been plenty of confusion and angst in the marketing community relating to Apple’s announcement of new privacy features in iOS 15, following... Read More »
Interview with Manju; Manjunatha KG, Founder & CEO Kenscio Digital Marketing is a leading technology-driven digital marketing products and services company with its corporate office... Read More »
Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years, knowing that it... Read More »
Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and reporting... Read More »
Personalization is a huge challenge for marketers today. Most of us are collecting data on our prospects and customers, but the problem is that there... Read More »
What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really emerged with the rise of... Read More »
Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many... Read More »
The retail and eCommerce landscape is rich, diverse, and constantly evolving, fueled by a continuous supply of digital optimization tools in a challenging digital transformation... Read More »
Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every company wants to achieve.... Read More »
An interview with Michael Diestelberg, Vice President of Product & Marketing at Mapp Michael Diestelberg studied IT and Computer Science at the University of Applied Sciences of... Read More »
