The past few months have been a pretty wild ride for all of us. We’ve gone from initial bewilderment to stir craziness to complete quarantine... Read More »
Time for some good news: The Mapp Cloud Summer Update is here! It’s been worth the wait, because we’ve got 17 new upgrades and updates... Read More »
In a previous blog post, we highlighted BIMI (Brand Indicators for Message Identification) and its benefits as the new standard to display your brand logo... Read More »
Author: Michael Engberding, Senior Strategic Data Consultant at Mapp It’s a truism that collecting and analyzing data is business critical. Hence, data has a strategic... Read More »
This blog post focuses on the category “Retaining Existing Customers”, as the fourth in a series of 4 blogs about the best marketing tactics to... Read More »
This blog post focuses on the category “Growing Existing Customers”, as the third in a series of 4 blogs about the best marketing tactics to... Read More »
This blog post focuses on the category “Nurturing Customers”, as the second in a series of 4 blogs about the best marketing tactics to Acquire,... Read More »
Do you currently have a resilient marketing plan in place to weather crazy 2020 and beyond? If the answer is no, don’t panic! Many companies... Read More »
Author: Joshua Beale, Principal Account Director, Global Retail and CPG The challenges brought by COVID-19 have meant that even the world’s largest and best-loved brands needed... Read More »
Consumers come into contact with so many different brands in so many different ways throughout the day. And they expect these touchpoints to be consistent... Read More »
Like it or not, the digital world is evolving. These changes might have happened over the course of a few years, but due to the... Read More »
Change. Sometimes it happens quickly. Often its agonizingly slow. But if the COVID-19 pandemic has shown us anything, it’s how quickly people, companies and governments... Read More »
