Mapp Blog

Valentine’s Day is a special occasion that offers an opportunity to connect with your audience and grow your customer base. But it’s extremely competitive. Many brands know it’s a popular commercial holiday and they want...

Accessibility is crucial in email. When your emails are easy to navigate and understand, you connect with more people, build trust, and foster greater engagement.

Your marketing emails might be pushing customers away without you knowing it. Discover how accessibility checkers & testing tools can transform your campaigns from frustrating to inclusive.

Health, wellness, and fitness has become increasingly important across the world. As the demand for related products and services booms, the global wellness market is forecasted to reach a staggering $8.5 trillion1 USD by 2027. 

Dry January and Veganuary are the perfect opportunity for marketers to connect with health-conscious consumers and introduce them to products and services that support their lifestyles. No marketer’s calendar should be without them! 

Get to Know Your Customers Day is the perfect excuse to revisit and refine the core of all your marketing: customer insights. It’s about cleaning up your data, capturing new insights, and learning more to...

You’re back at your desk, sales are on, and your Valentine’s Day campaign preparations are on schedule. But here’s the thing: Q1 doesn’t have to feel like a placeholder until customers feel like spending again....

As the eCommerce sector braces for what will undoubtedly be a transformative 2025, retailers find themselves at a critical crossroads. The convergence of technological innovation, shifting consumer expectations, and economic recalibration is redefining the landscape.

As we step into 2025, we’re turning the page to an exciting new chapter — one that I’m proud to lead as Mapp’s new CEO. As I settle in, I want to take a moment...

Planning a successful year in eCommerce is more than just marking the big holidays on your calendar — it’s about having a smart strategy, understanding seasonal trends, and knowing how to keep customers engaged all...

Forget doorbusters; this year, Black Friday begins with a password. Around 40% of consumers intend to start holiday shopping in early November. Brands are no longer waiting for Thanksgiving to kick off their deals. We’ve...

In addition to VMC (Verified Mark Certificates) and CMC (Certified Mark Certificates), the industry can now benefit from this tool to support businesses with improving both email campaign security and performance.

Halloween is a prime opportunity for marketers to get creative. With its spooky themes and playful spirit, brands can engage customers in unique and memorable ways to make their brand stand out.

We’re thrilled to introduce Mapp AI Chat, an essential enhancement of the Mapp AI Assistant package. Mapp AI Chat is designed to simplify data analysis and provide marketers with real-time insights and actionable recommendations, helping...

In this blog, we’ll explore three powerful ways Mapp Marketing Cloud helps businesses activate customer data and transform it into actionable insights that drive sustainable success – with a sprinkle of AI to discover the...

With this powerful new integration, brands can harness the combined strength of Mapp and Nosto to deliver hyper-personalized experiences that captivate customers, boost engagement, and foster lasting loyalty

Did you know that B2C businesses using marketing automation see conversion rates increase by up to 50%? To achieve these seamless customer experiences, mastering your tools and using them effectively is a marketing automation must...

We understand the rush: getting that next email campaign out the door is always a priority. But sometimes, taking a step back to fine-tune the details can make all the difference.

The year-end business is the most profitable time for e-commerce and retail and is, therefore, particularly critical for success. Holiday marketing season is upon us, and with it comes the critical Black Friday, Cyber Weekend,...

Interactivity in HTML email means incorporating dynamic elements that let recipients engage with the content right within the email itself. This goes beyond static text and images, creating a more engaging and interactive experience.

Participants ranged from CTOs and Product Owners to Chief Marketing Officers at major companies like Danone and Flaconi, a leading beauty retailer in Germany. We also included insights from innovative startups like MINILOOP, a sustainable...

Picture this: you’re at a busy newsstand filled with a myriad of options. Without personalized guidance, finding the content you love becomes time-consuming and almost impossible. Today’s audience wants to quickly pinpoint what they’re interested...

Reactivation campaigns are all about reigniting a past connection with your churning customers. Acquiring new customers can help replace any churn, but industry studies show that acquiring a new customer can be five to 25...