Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry growth of 46% in... Read More »
Unawareness, a blurry strategy, and flawed cookie consent management can easily lead to a gap in your analytics. The risk is an often-irretrievable loss of... Read More »
These days, browsing the internet feels a lot like wading through quicksand. Almost all web applications first ask users for consent on an unmanageable amount... Read More »
As 2020 was a challenging year for businesses due to the COVID-19 pandemic, we set out to discover how companies across Europe adapted and planned... Read More »
In September 2020, 6 months ago, we launched our free expert community, Improve Your Marketing. It’s a platform where marketers can find best practices for... Read More »
Are you looking to switch from Bronto to a new digital marketing platform? Are you not satisfied with their email marketing capabilities? If so, you... Read More »
Our customers asked, so we delivered! The Winter Product Update includes eleven new functionalities and improvements for Mapp Cloud – including a special focus on... Read More »
So long, 2020! I think we are all relieved to say that this year is finally coming to an end. While 2020 came with a... Read More »
In a world where real-time data is key, marketers need to rely on solutions that connect the dots to activate powerful automation and personalize the... Read More »
The countdown has already started and despite sending your weekly newsletters or promotions, you can’t ignore that voice in your head that keeps saying “Pssst,... Read More »
When starting a website tracking project, it often feels like the looming “blank paper” problem. Questions include where to start, where to go, how to... Read More »
Drum roll, please… Mapp’s Fall Update is here! We have officially launched 18 new features that will help you tackle daily marketing challenges. Are you ready for... Read More »
