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JUNE UPDATE 2023
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Mapp Blog

Digital marketing tips to master the customer experience.

Featured post

Wrapping Up Insight-Led Marketing Stories With High Street TV, Factfinder, Schmack, & Maarten Ectors

Our insight-led marketing conversation continues! Last week, we held our 4th event of the series in partnership. Brands, customers, and partners gathered at our London office, leaving with valuable insights to ignite inspiration among marketers.... Read More »

iOS 17: What Marketers Need to Know About Apple’s Link-Tracking Protection

Apple’s forthcoming iOS17 is set to enhance the users’ private browsing experience. This includes a new anti-tracking system, known as Link Tracking Protection, to prevent users from being tracked via hyperlinks. “These new efforts are... Read More »

When Email Marketing Meets Digital Analytics

Understanding your business’s performance isn’t just about crunching numbers on a report. It’s about connecting your digital activities with your overall business objectives. By evaluating success and monitoring campaigns using the right data at the... Read More »

The Future of Email: A Technical Perspective

One of the most important things for your brand is being individual and having a good reputation. Marketers have been aware of this for years and have been working diligently to contribute to this goal.... Read More »

Increase Engagement & Conversions with Customer Insights

Navigating customer engagement can feel like a rollercoaster ride – one day, people are clicking on your emails and browsing your website, and the next day, they’ve switched to your competitor. It all comes down... Read More »

First-Party Data Strategies Every Marketer Should Know

As Google and other platforms plan to ditch third-party cookies, businesses with a third-party data focus will need to rework their marketing strategy. Surprisingly, only 28% of businesses have a strategy for the death of... Read More »

Wrapping Up Insight-led Stories with PizzaExpress, Riverford, and Fresh Relevance

We’re riding an incredible wave of success with our events, and it’s only getting better! Our London office hosted our third Insight-Led Marketing Stories Event, sponsored by our valued partner Fresh Relevance. Our customers PizzaExpress... Read More »

Dear Marketers: We Need To Talk

Another Year, Another Mixed Bag of Results. First of all, this is not an intervention! Through the ups, the downs, the opportunities, and the challenges, it’s been a wild time for businesses. While some managed... Read More »

Magento Users: It’s Time to Go Insight-Led

Every data source in your marketing ecosystem is a puzzle piece. Connect these platforms and data sources together, and you’ll gain a unified view of your customer’s journey. But sometimes, your Magento puzzle piece doesn’t... Read More »

Mapp Cloud June Update 2023

The season of renewal and growth is here, and we’re excited to announce the arrival of the much-anticipated Mapp Cloud June Update. We’re excited to share our nine new features and updates for marketers to... Read More »

Customer Lifetime Value: The Secret to Boosting Your Revenue

Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe you look a layer deeper to understand conversion rates, net profit margin, and revenue. While these metrics tell... Read More »

Marketing Maturity: Boosting Efficiency And Productivity For Marketers

Picture this: you and your marketing team tackling your day with real-time customer insights that fuel your campaigns. You’re powered by insight-led marketing capabilities that make you work smarter to craft personalized, cross-channel customer experiences.... Read More »

Click with Your Email Audience: 9 Tips to Enhance Click Rates and Engagement

Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their campaign success. As a big portion of tracked email opens no longer... Read More »

Wrapping Up Insight-led Stories with PBSL, PepsiCo, and Antavo

Ready to hear some compelling Insight-Led Marketing Stories? You’ve come to the right place! Following our successful kick-off event with Creed, Odicci, and Eyos, we hosted our second of the series in sponsorship with our... Read More »

11 Essential Tips for Revenue-Boosting Mobile Marketing

Almost every brand has some form of an existing mobile marketing strategy in place. It comes as no surprise as 68% of consumers used their mobile phones to make online purchases last year. But how well... Read More »

2023 Marketing Trends Every Brand Should Know

When it comes to making the most of your marketing budget, it’s a bit like building “The Dream Team” with limited resources – it’s not easy, but with smart scouting, strategic player acquisitions, and effective... Read More »

How Growth Hacking Your Email Marketing Improves Performance

Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer loyalty. While an email marketing strategy is often based on general best practices or ‘gut feeling,’... Read More »

SMS Marketing: A Must For Brands!

Remember the Nokia 3210 days when all we had were SMS messages? Looking back, we’ve come a long way. But step in today’s digital marketing world, SMS marketing is seen as a little alien to... Read More »

Boosting eCommerce for Health, Wellness, and Fitness Brands

Every year the Health, Wellness, and Fitness market is reaching its new “personal best.” In fact, McKinsey found that the market is worth an estimated $1.5 trillion, with a yearly growth trajectory of 5 to... Read More »

Mapp Officially Joins Mach Alliance Councils

It’s a truly exciting time at Mapp! After kicking off our venture of joining the MACH alliance, we’ve hit a new milestone. Three of our very own Mappsters have joined three MACH alliance councils: What... Read More »

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