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  • The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic

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SPRING UPDATE 2022
Check out our most recent product release of 15 new features.

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Mapp Blog

Digital marketing tips to master the customer experience.

Featured post

Creating Outstanding CX for Finance With Data Privacy as Top Priority

Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the second-biggest spender, only... Read More »

Personify XP: A Cookieless World Is About to Come

Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users often don’t pay... Read More »

Introducing the Mapp Cloud Spring Update 2022

Are you ready for the Spring Update 2022? A total of 12 features, improvements, and enhancements are being released today for Mapp Cloud. We’ve listened... Read More »

Flourish: The Cost of ‘Getting It Wrong’

Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or streaming services, the key... Read More »

8 eCommerce and Retail Post-Pandemic Trends

Have we hit the post-pandemic checkpoint? Online traffic is stabilizing and the global eCommerce growth rate is expected to slow to 12.2% – a dip... Read More »

What Is Domain Alignment, and Why Does It Matter?

Trust is crucial in the online world. After all, customers are only communicating with technology, trusting it with confidential information or even financial transactions. But... Read More »

T-Systems: How will your consumers shop in 2030?  

Imagine you’re in 2006 again; could you have imagined that our phones would one day become everyone’s go-to for shopping, music, TV, browsing, and socializing?... Read More »

Alpenite: The importance of personalized experiences to retain customers and drive cross-selling

Let’s be honest, there’s nothing better than being made to feel special. In fact, it’s something that’s crucial in modern retail. These days, consumers want... Read More »

Space 48: How online and offline retail can work together to deliver seamless customer experiences

When it comes to eCommerce and retail, creating shopping experiences across multiple channels is essential to the modern consumer. Taking an omnichannel approach in retail... Read More »

How To Capture Short-Attention-Span Shoppers

We’ve all got a short-attention-span – around 8 seconds to be exact. In a heavy-tech-oriented world, consumers are constantly spammed by marketing, media, and content.... Read More »

Why a Google Analytics Alternative is Better for Your Business

It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb especially as it came at... Read More »

How a No-Code Approach Will Help You Speed Up Your Marketing

The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the... Read More »

6 Digital Marketing Statistics Marketers Need to Know in 2022

There’s only one thing that stays the same in digital marketing: change. Businesses are constantly reshaping strategies to combat new obstacles in the ever-evolving industry.... Read More »

5 Tactics to Recover Sales After New Strong Customer Authentication Rules in UK

Ready for the Strong Customer Authentication (SCA) U.K. deadline? Brands and retailers have already implemented changes way before 14th March 2022 to help combat fraud.... Read More »

What Are the Biggest Drivers to Adopting a Customer-Centric Culture?

With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and challenging, experts are now rightfully focusing on data from their... Read More »

Feature Spotlight: Topics of Interest

In our last Winter Update, we decided to add a spark to customer segments and launched our Topics of Interests feature. This blog post gives... Read More »

How to Build A Unified Customer Profile To Understand Your Customers

A unified customer profile is the secret to getting to know your consumers better – maybe even better than they know themselves with AI at your... Read More »

CDP vs CRM: The Seven Differences Every Marketer Needs to Know

CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do.... Read More »

Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps understand your customers... Read More »

Introducing the Mapp Cloud Winter Update 2022

How are you holding up during these frosty winter days? To warm you up this season, we’ve prepared a little something special for you. Our... Read More »

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