Blog

Digital marketing tips to master the customer journey

Press Release: Mapp Welcomes New Chief Financial Officer

Mapp welcomes John Fitzgerald as our new Chief Financial Officer (CFO), following an extensive global search. John brings to Mapp more than 20 years of... Read More »

3 Takeaways From a 1,000 Feet in the Air With Fresh Relevance

We had a blast with Fresh Relevance last week at the top of The Shard in London! Mapp got to co-host a seminar on personalization and customer... Read More »

The Evolution of Email Marketing: Navigating a Reputation-Centric World

The days of using physical mail tactics in the marketing space have all but passed. Modern means of protecting privacy mean that several time-honored tactics... Read More »

What Do CMO’s Demand From MarTech in 2019?

As a senior marketing executive, do you believe you’re delivering the best customer experience at every brand touch point? The movement towards digital transformation was... Read More »

List Bombing: How to Protect Your Email List

Over the past few years there has been a significant increase in bot attacks on companys’ email lists, including new takes on an old classic.... Read More »

Are Your Emails Ending up on Blacklists or Whitelists?

Reaching your target audience can be a hard task in a world ruled by automated email marketing campaigns. To overcome this, two concepts directly impact... Read More »

New Year, New Mapp

Have you seen it already? We unveiled Mapp’s new brand this week! With striking new colors, bold taglines, and a rebellious sheep as our mascot,... Read More »

Mapp’s Top 10 Product Developments of 2018

Last year was a busy one for Mapp, so we rounded up Mapp Cloud’s top 10 product developments of 2018. Market smarter in 2019 with... Read More »

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