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SUMMER UPDATE 2021
Check out our most recent product release of 16 new features.

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Mapp Blog

Digital marketing tips to master the customer experience.

Featured post

An End of Year Message from our CEO, Steve Warren

Happy Holidays! Before we all say goodbye for the year and spend quality time celebrating festivities with loved ones, I wanted to take a moment... Read More »

Customer Journey Map: A Guide to Transform the Customer Experience

Heard of customer journey mapping? When understanding the digital customer journey, it’s super useful in getting to know your customers and the steps they take... Read More »

The Role of Data-Driven Customer Experience in Direct to Consumer Marketing

Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way they sell. In 2022, Statista estimates that DTC... Read More »

Insight-Led Marketing: The Key Ingredient For A Successful Christmas Business

Christmas has been a key calendar date for brands and retailers for decades, and its appeal continues to this day. In 2021, UK retail sales... Read More »

Year in Review – 10 Reasons why we truly loved 2021

2021 was different than we initially expected – but full of positive surprises and experiences! We saw so many exciting developments that we can’t help... Read More »

Unique DTC Tactics to Guarantee You’re Keeping Up with the Trends

Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked... Read More »

How to Create an Unmatched CX Strategy for DTC

Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer... Read More »

The Key Differences
Between DTC and Retail

The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products.... Read More »

Saving the Oceans, One Garment at a Time: How Ecoalf Sets Out to Create Sustainable Customer Experiences

The Spanish fashion brand ECOALF creates sustainable fashion with the same quality, design and technical properties as the best non-recycled ones. Ricardas Montvila, VP Global... Read More »

Data Activation: The Secret To A Successful Black Friday

Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the COVID-19 pandemic, 2021... Read More »

Can Black Friday be Green? 4 Sustainable Examples for the Shopping Event of the Year

Black Friday and Cyber Monday (BFCM for short) are quickly approaching, marking the start of the pre-Christmas shopping frenzy. Since those days tend to give... Read More »

Welcome iOS 15: 3 Quick and Actionable Tips for Email Marketers

After months of building up anticipation, Apple has recently launched iOS 15. The new OS comes with various advanced privacy features. The companies’ declared goal... Read More »

13 Things to Consider While Improving Your Multichannel Marketing

Table of Contents What is Multichannel Marketing? The Importance of Multichannel Marketing Platforms Insight-led Customer Experiences Summary What is Multichannel Marketing? Professionals new to marketing... Read More »

Location Matters: Personalization and Geo-Targeting with Mapp Cloud

The ongoing pandemic has led to extreme growth in the digital markets, while brick-and-mortar sales could not meet expectations. Nonetheless, many companies still own and... Read More »

How to Prepare for the Apple iOS 15 Update: A Practical Guide

The Apple Mail Privacy Protection will be released this week with iOS 15. It has initiated turmoil in the Digital Marketing world, as it will... Read More »

Summer Update 2021 – What’s new in Mapp Cloud

Our Summer Update is packed with 16 exciting features, including Web Push as a new marketing channel for your cross-channel marketing game, a new Analytics... Read More »

Mapp Ranked as a “Strong Performer” in the Forrester Wave 2021

Mapp was evaluated in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021… and the results are in! But before we dive into the... Read More »

Why you should clean your database every quarter (at least)

Q: What’s the similarity between cars and data?   A: They should both be cleaned every two-to-three months! A recent report by Intelligent Car Leasing... Read More »

Insight-led Customer Experiences: What Are They and How Do You Achieve Them?

When thinking about the future of multichannel marketing, the first challenge is the rising costs of customer acquisition. Customer acquisition is becoming more expensive Customer... Read More »

How to Build a New Data Layer With a Next-Gen Loyalty Program

One of the most important challenges that every retailer faces is collecting data and insights. This is essential to deliver relevant communications and experiences to... Read More »

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