You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias and assumptions can lead to... Read More »
Mapp Digital appoints Chris Frasier as Chief Customer Officer. With this appointment, he will be responsible for Mapp’s post-sales customer management, including global account management,... Read More »
With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and... Read More »
Are you trying to determine whether you should be on a shared or dedicated IP? Before you make any decisions, let’s start with the basics.... Read More »
In our previous blog post, 3 Ways to Capture Data Without Annoying Your Website Visitors, we discussed how certain data capture methods could help you... Read More »
The success of your email marketing campaign depends heavily on good deliverability. If your emails aren’t getting delivered, then email marketing is a massive waste... Read More »
Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with new marketing avenues replacing it.... Read More »
Capturing data is crucial to any business. Whether someone is coming to your website via PPC, paid media, or organic ways, the name of the... Read More »
