Digital marketing tips to master the customer experience.
One of the most important challenges that every retailer faces is collecting data and insights. This is essential to deliver relevant communications and experiences to... Read More »
Monday, July 12th was the day many marketers had been waiting for! Last week Gmail announced the public start for their support of sender logos... Read More »
Understandably, there has been plenty of confusion and angst in the marketing community relating to Apple’s announcement of new privacy features in iOS 15, following... Read More »
Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years, knowing that it... Read More »
Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and reporting... Read More »
Personalization is a huge challenge for marketers today. Most of us are collecting data on our prospects and customers, but the problem is that there... Read More »
What is Customer Engagement? Although it is also relevant to physical stores and trade, the term “customer engagement” only really emerged with the rise of... Read More »
Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many... Read More »
The retail and eCommerce landscape is rich, diverse, and constantly evolving, fueled by a continuous supply of digital optimization tools in a challenging digital transformation... Read More »
Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every company wants to achieve.... Read More »
An interview with Michael Diestelberg, Vice President of Product & Marketing at Mapp Michael Diestelberg studied IT and Computer Science at the University of Applied Sciences of... Read More »
Our Spring Product Update includes 15 new functionalities and improvements for Mapp Cloud – including the integration of direct mail for print campaigns, data feeds... Read More »
We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any sort of consumption too. But... Read More »
As a marketer, you’ve almost certainly had to deal with integrations between different tools within your MarTech stack, some more complex than others. You’ve probably... Read More »
What if you could put your logo on every email and users could see it before opening the message? BIMI, aka “Brand Indicators for Message... Read More »
Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry growth of 46% in... Read More »
Unawareness, a blurry strategy, and flawed cookie consent management can easily lead to a gap in your analytics. The risk is an often-irretrievable loss of... Read More »
These days, browsing the internet feels a lot like wading through quicksand. Almost all web applications first ask users for consent on an unmanageable amount... Read More »
As 2020 was a challenging year for businesses due to the COVID-19 pandemic, we set out to discover how companies across Europe adapted and planned... Read More »
In September 2020, 6 months ago, we launched our free expert community, Improve Your Marketing. It’s a platform where marketers can find best practices for... Read More »
