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Mapp Blog

Digital marketing tips to master the customer experience.

Featured post

Customer Data Activation: 3 Examples that Pave the Road to Success

In this blog, we’ll explore three powerful ways Mapp Marketing Cloud helps businesses activate customer data and transform it into actionable insights that drive sustainable success – with a sprinkle of AI to discover the... Read More »

Scaling Ecommerce Growth With Mapp & Nosto: A New Era Of Personalization

With this powerful new integration, brands can harness the combined strength of Mapp and Nosto to deliver hyper-personalized experiences that captivate customers, boost engagement, and foster lasting loyalty

Marketing Automation Strategies: 6 Steps & Examples to Inspire You

Did you know that B2C businesses using marketing automation see conversion rates increase by up to 50%? To achieve these seamless customer experiences, mastering your tools and using them effectively is a marketing automation must... Read More »

8 Best Practices to Transform Your Email Marketing Strategy

We understand the rush: getting that next email campaign out the door is always a priority. But sometimes, taking a step back to fine-tune the details can make all the difference.

Sleigh Your Holiday Marketing: 7 Tips for End of Year Success

The year-end business is the most profitable time for e-commerce and retail and is, therefore, particularly critical for success. Holiday marketing season is upon us, and with it comes the critical Black Friday, Cyber Weekend,... Read More »

Interactivity in HTML Emails: What is it and what are the benefits?

Interactivity in HTML email means incorporating dynamic elements that let recipients engage with the content right within the email itself. This goes beyond static text and images, creating a more engaging and interactive experience.

Meet the MACH Practitioners

Participants ranged from CTOs and Product Owners to Chief Marketing Officers at major companies like Danone and Flaconi, a leading beauty retailer in Germany. We also included insights from innovative startups like MINILOOP, a sustainable... Read More »

First-Party Data for Publishers: Examples & Use Cases

Picture this: you’re at a busy newsstand filled with a myriad of options. Without personalized guidance, finding the content you love becomes time-consuming and almost impossible. Today’s audience wants to quickly pinpoint what they’re interested... Read More »

Orchestrating Reactivation Campaigns to Engage Churning Customers

Reactivation campaigns are all about reigniting a past connection with your churning customers. Acquiring new customers can help replace any churn, but industry studies show that acquiring a new customer can be five to 25... Read More »

CSA Summit 2024: A Comprehensive Review

The CSA Summit 2024 was a significant event that brought together industry leaders to discuss the future of email security and deliverability. We attended the event in Cologne to uncover answers for some key questions:... Read More »

Mapp Innovate Event Recap: AI and Innovation From Cadbury’s, Farrow & Ball, and More

Mapp Innovate was held at RSA House in London, welcoming a host of thought leaders for an event filled with compelling discussions, including: Ricardas Montvila from Mapp Katherine Jones from Farrow & Ball Stefano Motta... Read More »

Accessibility In Digital Marketing: 11 Techniques We Swear By

Did you know websites without accessibility lead to a staggering annual loss of around $7 billion? This figure is predicted to climb by 2030 as the global population ages, and demand for accessible services increases.... Read More »

Full Marketing Automation: 4 Technology Must-Haves

Full marketing automation: it’s the leap from sending a standard welcome email to delighting loyal customers with VIP discounts via text or alerts when their favorite items are back in stock. As 63% of companies... Read More »

Valentine’s Day Marketing: 4 Brands That Got it Right

It’s that time of year! Valentine’s Day is a special time for many and has become an opportunistic time for marketers. It’s a chance to connect with your audience on a personal level while promoting... Read More »

Is Partial Automation Slowing You Down?

Imagine marketing automation as your race car, zipping through the fast lanes of your strategy. This year, 60% of business leaders are increasing their budgets in this area, aiming to enhance customer experiences in the... Read More »

Boost Your Health And Wellness Marketing Strategy For 2024

The health and wellness market is booming. Once valued at $4.3 trillion in 2020, it’s projected to double to a staggering $8.5 trillion by 2027.  This phenomenal growth is fueled by a new wave of... Read More »

Master Tailored Marketing With Advanced Customer Segmentation

Your customers crave personalized experiences. But as their behavior constantly changes, targeting them with the right message at the right time can feel like trying to score a game-winning shot with a moving basket. But... Read More »

Data Analysis Made Easy with Mapp Marketing Cloud’s Analytics Solution

Data analysis serves as the compass navigating you toward exceptional customer experiences. While dashboards are a standard feature in analytics solutions, how they structure your data can extend beyond marketing to encompass overall business activities.... Read More »

A 2023 End of Year Message From Our CEO, Steve Warren

Progress and Unity: A 2023 End of Year Message from Our CEO Steve Warren  Season’s Greetings from Mapp! As we approach 2024, we reflect on a year of significant growth, technological advancements, and valuable partnerships... Read More »

Take Control of your Marketing with Naming Conventions

Marketing can be overwhelming, especially when collaborating with multiple departments or agencies. Managing multiple channels and campaigns can be like juggling too many balls at once. It’s easy to drop or lose track of which... Read More »

How To Measure Email Engagement In Your Marketing

You’ve mastered the art of email marketing from personalization, targeted segmentation, and email design to compelling content. But how do you gauge the impact of these strategies? Measuring email engagement is key to understanding your... Read More »

Mastering Email Marketing in the Customer Journey

63% of marketing decision-makers utilize automation in their email marketing. But are you using email automation in the most strategic way that benefits your business? Without a clear strategy or rooting in data-driven insights, you... Read More »

Meet the Mapp AI Assistant!

We’re thrilled to reveal the Mapp AI assistant, our newest addition to Mapp Marketing Cloud! Our AI Assistant was developed with marketers in mind who tackle common ongoing challenges: trouble managing large volumes of data,... Read More »

Unlock Your Email Database: Target, Manage, and Engage Customers to Boost Sales

Nearly 40% of marketers struggle to get their recipients to open, reply, or click through their emails. With an astonishing estimate of 392.5 billion daily emails projected for 2026, it’s no wonder recipients are selective... Read More »

Gmail and Yahoo Updates: What’s Changing & Inbox Security Enhancements Explained

As frontrunners in the email space, Gmail and Yahoo often set the pace for providers in the digital marketing space.  Together, these two providers account for 31.52% of email clients*.  In early October, both Gmail... Read More »

Your Black Friday Marketing Strategy to Turn Peak Sales into Loyalty

Black Friday, Cyber Monday, and Christmas Holidays are an opportunity to give your annual sales performance a boost! Marketers often approach their Black Friday marketing strategy with customer acquisition in mind, as shoppers activate their... Read More »

Email Marketing Best Practices: Top Tips for Boosting Campaigns

Our State of Customer Experience 2023 survey revealed that email is the top channel marketers leverage in their campaigns. But with so many emails popping into inboxes daily, consumers are a tough crowd to impress.... Read More »

Navigating the Data Ocean: The Power of Real-Time Data Streams

In today’s digital era, the quantity and diversity of available data have reached unparalleled levels. Companies are surrounded by an abundance of information generated through various channels and platforms. As real-time information is crucial to... Read More »

How Mapp Marketing Cloud’s Data Models Enrich Customer Profiles

Leveraging customer data fully is no longer an advantage – it’s necessary. A Customer Data Platform (CDP) empowers you to make sense of your data for data-driven marketing. But are your chosen solution’s backend data... Read More »

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