The success of your email marketing campaign depends heavily on good deliverability. If your emails aren’t getting delivered, then email marketing is a massive waste... Read More »
Like the seasons come and go, so do rumors of the death of the highest ROI-generating marketing channel, along with new marketing avenues replacing it.... Read More »
Capturing data is crucial to any business. Whether someone is coming to your website via PPC, paid media, or organic ways, the name of the... Read More »
If you are in charge of creating and managing email campaigns, you’re probably dealing with emotions that only mass emailing can give you. Once you... Read More »
Marketing events are a dime a dozen these days, it’s a wonder there isn’t an “Expo-Expo” or a “Marketing Event-Event” out there to showcase all... Read More »
Today, we announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a... Read More »
When it comes to email, opens lead to clicks and clicks lead to conversions. This simple concept is key to making sure email stays the... Read More »
Push notifications are a great way to engage actively and directly with your customers. Spending all that money and effort on creating an app means... Read More »
