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FALL UPDATE 2022
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Mapp Blog

Digital marketing tips to master the customer experience.

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ScandiKitchen: Importance of email marketing and understanding your audience

It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or sales, marketers are... Read More »

3 Risks Of Giving Away The Ownership Of Your Customer Data To Your Analytics Provider

Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse. The... Read More »

Optimize Your Marketing Reach in 5 Simple Steps

Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should work together to help you... Read More »

Introducing The Mapp Cloud Fall Update 2022

It’s that time of the year again! Our Mapp Cloud Fall Update comes with 9 new features improvements and upgrades to make our platform even... Read More »

4 Reasons Why We Commissioned Forrester to Complete a Total Economic Impact (TEI) Study on Mapp Cloud

The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are empowered to deliver... Read More »

How to Reduce Cart Abandonment to Drive Sales

There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a combined £18 billion to cart... Read More »

How to Improve Your Data Literacy to Drive Customer Loyalty Programs

Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing. The Economist survey also found that... Read More »

Customer Data Platform (CDP) Guide: What is it and how to select the right platform

Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your marketing, CDPs need to... Read More »

How to Build a Single Customer View to Improve Your CX

Marketers understand just how important it is to deliver a personalized and relevant customer experience. Our 2022 State of Digital Marketing survey revealed that 50%... Read More »

3 Alternatives to Traditional Tracking

Tracker blocking rates are as high as 26%, and ad blockers show an overall global rate of up to 43%. We see the highest rates... Read More »

How to Prepare for the Golden Quarter during the Cost-of-Living Crisis

At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global... Read More »

Customer Loyalty: Turning New Customers into Returning Customers With Exceptional CX

Customer loyalty probably isn’t at the front of your mind when you’re running marketing campaigns to try to capitalize on industry peaks – but it... Read More »

Personify XP: A Cookieless World Is About to Come

Using third-party cookies to track users across the web and create their profiles is a common practice among digital marketers. As users often don’t pay... Read More »

Creating Outstanding CX for Finance With Data Privacy as Top Priority

Ad spending in the financial industry is growing at a rate of almost 10% annually. The financial and insurance industry is the second-biggest spender, only... Read More »

Introducing the Mapp Cloud Spring Update 2022

Are you ready for the Spring Update 2022? A total of 12 features, improvements, and enhancements are being released today for Mapp Cloud. We’ve listened... Read More »

Flourish: The Cost of ‘Getting It Wrong’

Every business has its own set of problems when it comes to Customer Relationship Marketing. Whether you’re selling beauty products or streaming services, the key... Read More »

8 eCommerce and Retail Post-Pandemic Trends

Have we hit the post-pandemic checkpoint? Online traffic is stabilizing and the global eCommerce growth rate is expected to slow to 12.2% – a dip... Read More »

What Is Domain Alignment, and Why Does It Matter?

Trust is crucial in the online world. After all, customers are only communicating with technology, trusting it with confidential information or even financial transactions. But... Read More »

T-Systems: How will your consumers shop in 2030?  

Imagine you’re in 2006 again; could you have imagined that our phones would one day become everyone’s go-to for shopping, music, TV, browsing, and socializing?... Read More »

Alpenite: The importance of personalized experiences to retain customers and drive cross-selling

Let’s be honest, there’s nothing better than being made to feel special. In fact, it’s something that’s crucial in modern retail. These days, consumers want... Read More »

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