Blog

Digital marketing tips to master the customer journey

Spring Update 2020: What’s new in Mapp Cloud?

The Spring Update is here, and we’ve got plenty to share with you! Today, we released a major product update for Mapp Cloud. From AI generated... Read More »

Mapp Update – We’re Here to Help

The health and safety of our Mapp’s employees, as well as the surrounding communities, is our number one priority. Following the recent developments regarding COVID-19,... Read More »

How Companies Can Stay Successful When Face-to-Face Marketing & Selling are Impeded

You’ve probably seen it in the news every day, the coronavirus is changing the way people are going about their daily life. In light of... Read More »

How to Uncover Customer Insights in Cross-Channel Marketing

Author: Michael Diestelberg, Vice President Marketing & Product at Mapp In an ideal marketing world, traditional and e-commerce retailers would always know how and when... Read More »

Google users in the UK could lose EU data protection – with Mapp you are on the safe side

You may have noticed a small blue alert pop up at the top of your Google Chrome browser, inviting you to take note of Google’s... Read More »

How Customer Analytics Can Give You Insights That Others Can’t – And Gain a Long-term Perspective

Most of the classical KPIs that are used by marketers and analysts, and are recommended by industry experts, are basically snapshots. They only look at... Read More »

Smart Alerts: Use AI to Detect Data Anomalies When They Occur

Noticing changes in data is the key to being a good analyst and, at the same time, one of the biggest challenges. Keeping an eye... Read More »

Year-in-Review: Mapp’s Round Up of 2019

WOW, this year has flown by, right?! It seems like only yesterday that we were going through the company rebrand, and now it’s been almost... Read More »

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