How can you best leverage the power of DTC? Click here to download our new guide.
How can you best leverage the power of DTC? Click here to download our new guide.
Digital marketing tips to master the customer experience.
Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked... Read More »
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer... Read More »
The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products.... Read More »
The Spanish fashion brand ECOALF creates sustainable fashion with the same quality, design and technical properties as the best non-recycled ones. Ricardas Montvila, VP Global... Read More »
Do you have everything set up for the upcoming Black Friday and Cyber Monday shopping week? Despite the uncertainty caused by the COVID-19 pandemic, 2021... Read More »
Black Friday and Cyber Monday (BFCM for short) are quickly approaching, marking the start of the pre-Christmas shopping frenzy. Since those days tend to give... Read More »
After months of building up anticipation, Apple has recently launched iOS 15. The new OS comes with various advanced privacy features. The companies’ declared goal... Read More »
Table of Contents What is Multichannel Marketing? The Importance of Multichannel Marketing Platforms Insight-led Customer Experiences Summary What is Multichannel Marketing? Professionals new to marketing... Read More »
The ongoing pandemic has led to extreme growth in the digital markets, while brick-and-mortar sales could not meet expectations. Nonetheless, many companies still own and... Read More »
The Apple Mail Privacy Protection will be released this week with iOS 15. It has initiated turmoil in the Digital Marketing world, as it will... Read More »
Our Summer Update is packed with 16 exciting features, including Web Push as a new marketing channel for your cross-channel marketing game, a new Analytics... Read More »
Mapp was evaluated in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021… and the results are in! But before we dive into the... Read More »
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent Car Leasing... Read More »
Forrester recently published The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was nominated a Strong Performer, achieving the best scores in 13 categories out of 22, including Product... Read More »
One of the most important challenges that every retailer faces is collecting data and insights. This is essential to deliver relevant communications and experiences to... Read More »
Monday, July 12th was the day many marketers had been waiting for! Last week Gmail announced the public start for their support of sender logos... Read More »
Understandably, there has been plenty of confusion and angst in the marketing community relating to Apple’s announcement of new privacy features in iOS 15, following... Read More »
Interview with Manju; Manjunatha KG, Founder & CEO Kenscio Digital Marketing is a leading technology-driven digital marketing products and services company with its corporate office... Read More »
Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years, knowing that it... Read More »
Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and reporting... Read More »
