Apple has announced the latest changes to iOS 15, which will block open tracking in the email. This will come as a shock to many... Read More »
The retail and eCommerce landscape is rich, diverse, and constantly evolving, fueled by a continuous supply of digital optimization tools in a challenging digital transformation... Read More »
Why do outstanding customer experiences matter, and what do they look like? Creating an amazing customer experience is what almost every company wants to achieve.... Read More »
An interview with Michael Diestelberg, Vice President of Product & Marketing at Mapp Michael Diestelberg studied IT and Computer Science at the University of Applied Sciences of... Read More »
Our Spring Product Update includes 15 new functionalities and improvements for Mapp Cloud – including the integration of direct mail for print campaigns, data feeds... Read More »
We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any sort of consumption too. But... Read More »
As a marketer, you’ve almost certainly had to deal with integrations between different tools within your MarTech stack, some more complex than others. You’ve probably... Read More »
What if you could put your logo on every email and users could see it before opening the message? BIMI, aka “Brand Indicators for Message... Read More »
Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry growth of 46% in... Read More »
Unawareness, a blurry strategy, and flawed cookie consent management can easily lead to a gap in your analytics. The risk is an often-irretrievable loss of... Read More »
These days, browsing the internet feels a lot like wading through quicksand. Almost all web applications first ask users for consent on an unmanageable amount... Read More »
As 2020 was a challenging year for businesses due to the COVID-19 pandemic, we set out to discover how companies across Europe adapted and planned... Read More »
