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Digital marketing tips to master the customer experience.
It’s a truly exciting time at Mapp! After kicking off our venture of joining the MACH alliance, we’ve hit a new milestone. Three of our... Read More »
Remember the first time you saw your name in an email subject line? Or when you got that “back-in-stock” push notification? Times that by 100... Read More »
This year, our mission is to help more brands realize the countless opportunities that come with an insight-driven business approach. We hosted the kick-off session... Read More »
Remember how we said imagine if you had a little boost to lift a little heavier or run a little longer? And how having that... Read More »
Ever chose a top range marketing solution that your business was looking for, with promises of achieving the best Return on Investment (ROI) possible? Only... Read More »
Every part of your customers’ experience with your brand can impact their perception of your business. Any signs of friction means your customer relationship may... Read More »
Wish you had a little boost to lift a little heavier or run a little longer? Having that extra support with a supplement may be... Read More »
Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to execute successful strategies that can... Read More »
HAPPY HOLIDAYS TO OUR CUSTOMERS, PARTNERS, AND ALL BRANDS AROUND THE WORLD! Before you sign off for the holidays and enjoy the festivities with family... Read More »
It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or sales, marketers are... Read More »
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse. The... Read More »
Optimizing your marketing reach can make every bit of difference to your campaign metrics. Your tools, insights, and methodology should work together to help you... Read More »
It’s that time of the year again! Our Mapp Cloud Fall Update comes with 9 new features improvements and upgrades to make our platform even... Read More »
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are empowered to deliver... Read More »
There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a combined £18 billion to cart... Read More »
Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing. The Economist survey also found that... Read More »
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your marketing, CDPs need to... Read More »
Marketers understand just how important it is to deliver a personalized and relevant customer experience. Our 2022 State of Digital Marketing survey revealed that 50%... Read More »
Tracker blocking rates are as high as 26%, and ad blockers show an overall global rate of up to 43%. We see the highest rates... Read More »
At the height of the pandemic in 2020, global retail sales fell by 2.9%. A year later, it bounced back to 9.7% growth. Yet global... Read More »
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