• The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic

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About us

WINTER UPDATE 2022
Check out our most recent product release of 15 new features.

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Mapp Blog

Digital marketing tips to master the customer experience.

Featured post

Why a Google Analytics Alternative is Better for Your Business

It’s official: Google’s closing the curtains on its Universal Analytics (U.A.) tool. For many businesses, Google’s U.A. has been superb especially as it came at... Read More »

What Is Domain Alignment, and Why Does It Matter?

Trust is crucial in the online world. After all, customers are only communicating with technology, trusting it with confidential information or even financial transactions. But... Read More »

T-Systems: How will your consumers shop in 2030?  

Imagine you’re in 2006 again; could you have imagined that our phones would one day become everyone’s go-to for shopping, music, TV, browsing, and socializing?... Read More »

Alpenite: The importance of personalized experiences to retain customers and drive cross-selling

Let’s be honest, there’s nothing better than being made to feel special. In fact, it’s something that’s crucial in modern retail. These days, consumers want... Read More »

How To Capture Short-Attention-Span Shoppers

We’ve all got a short-attention-span – around 8 seconds to be exact. In a heavy-tech-oriented world, consumers are constantly spammed by marketing, media, and content.... Read More »

Space 48: How online and offline retail can work together to deliver seamless customer experiences

When it comes to eCommerce and retail, creating shopping experiences across multiple channels is essential to the modern consumer. Taking an omnichannel approach in retail... Read More »

How a No-Code Approach Will Help You Speed Up Your Marketing

The irony about this topic is that it feels like writing an article about “No-fat for athletes”. While fat is an essential part of the... Read More »

6 Digital Marketing Statistics Marketers Need to Know in 2022

There’s only one thing that stays the same in digital marketing: change. Businesses are constantly reshaping strategies to combat new obstacles in the ever-evolving industry.... Read More »

5 Tactics to Recover Sales After New Strong Customer Authentication Rules in UK

Ready for the Strong Customer Authentication (SCA) U.K. deadline? Brands and retailers have already implemented changes way before 14th March 2022 to help combat fraud.... Read More »

What Are the Biggest Drivers to Adopting a Customer-Centric Culture?

With third-party data quickly disappearing from marketers’ radar and customer acquisition becoming increasingly expensive and challenging, experts are now rightfully focusing on data from their... Read More »

Feature Spotlight: Topics of Interest

In our last Winter Update, we decided to add a spark to customer segments and launched our Topics of Interests feature. This blog post gives... Read More »

How to Build A Unified Customer Profile To Understand Your Customers

A unified customer profile is the secret to getting to know your consumers better – maybe even better than they know themselves with AI at your... Read More »

CDP vs CRM: The Seven Differences Every Marketer Needs to Know

CDP and CRM are two terms that are often used synonymously – yet both systems differ significantly in how they work and what they do.... Read More »

Why Marketers Are Prioritizing First-party Data, GDPR & Data Privacy

Data is a marketers’ great ally. From the end of third-party cookies to the rise of first-party data, using consumer data helps understand your customers... Read More »

Introducing the Mapp Cloud Winter Update 2022

How are you holding up during these frosty winter days? To warm you up this season, we’ve prepared a little something special for you. Our... Read More »

Data-Driven Marketing: What is it and why marketers need it

It’s official: data-driven marketing is in, gut-feel marketing is out. As marketing budgets are being slashed, you’re expected to cut through the noise in every... Read More »

Reshape Your Marketing Strategy With The State of Digital Marketing in 2022

You’ve made it through another unpredictable year – but how prepared are you in making 2022 the most incredible one yet? As you kick off... Read More »

Customer Journey Map: A Guide to Transform the Customer Experience

Heard of customer journey mapping? It’s super useful in getting to know your customers and the steps they take with your brand. As marketers are... Read More »

The Role of Data-Driven Customer Experience in Direct to Consumer Marketing

Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC/D2C) marketing in e-commerce to transform the way they sell. In 2022, Statista estimates that DTC... Read More »

An End of Year Message from our CEO, Steve Warren

Happy Holidays! Before we all say goodbye for the year and spend quality time celebrating festivities with loved ones, I wanted to take a moment... Read More »

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