Digital marketing tips to master the customer journey

Spring Update 2021: What’s New in Mapp Cloud

Our Spring Product Update includes 15 new functionalities and improvements for Mapp Cloud – including the integration of direct mail for print campaigns, data feeds... Read More »

How Reliable Insights Lead to a Loyal Customer Base

We all crave human interaction, especially in times of COVID-19. Most activities are limited to home or online, which accounts for any sort of consumption too. But... Read More »

Integrating your eCommerce platform with a customer engagement tool doesn’t have to be hard

As a marketer, you’ve almost certainly had to deal with integrations between different tools within your MarTech stack, some more complex than others. You’ve probably... Read More »

BIMI for Gmail: Verified Mark Certificate (VMC)

What if you could put your logo on every email and users could see it before opening the message? BIMI, aka “Brand Indicators for Message... Read More »

Here’s How Companies Are Tackling the Customer Experience in 2021

Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry growth of 46% in... Read More »

Don’t Sacrifice Customer Insights: Cookie Consent Implementation Done Right

Unawareness, a blurry strategy, and flawed cookie consent management can easily lead to a gap in your analytics. The risk is an often-irretrievable loss of... Read More »

Are Cookies Really Dead? How Cookie Consent Affects Your Marketing

These days, browsing the internet feels a lot like wading through quicksand. Almost all web applications first ask users for consent on an unmanageable amount... Read More »

The State of Digital Marketing in 2021: How COVID-19 Has Influenced Strategy

As 2020 was a challenging year for businesses due to the COVID-19 pandemic, we set out to discover how companies across Europe adapted and planned... Read More »

Happy Half-Birthday to Our Expert Community “Improve Your Marketing”

In September 2020, 6 months ago, we launched our free expert community, Improve Your Marketing. It’s a platform where marketers can find best practices for... Read More »

Looking for a Bronto Alternative? Choose from These 3 Email Marketing Platforms

Are you looking to switch from Bronto to a new digital marketing platform? Are you not satisfied with their email marketing capabilities? If so, you... Read More »

Winter Update 2021: What’s New in Mapp Cloud

Our customers asked, so we delivered! The Winter Product Update includes eleven new functionalities and improvements for Mapp Cloud – including a special focus on... Read More »

Year-in-Review: The Best of Mapp in 2020

So long, 2020! I think we are all relieved to say that this year is finally coming to an end. While 2020 came with a... Read More »

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