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Digital marketing tips to master the customer journey

“The New Normal”: What Does This Mean for Retail Marketers?

The past few months have been a pretty wild ride for all of us. We’ve gone from initial bewilderment to stir craziness to complete quarantine... Read More »

Summer Update 2020: What’s new in Mapp Cloud?

Time for some good news: The Mapp Cloud Summer Update is here! It’s been worth the wait, because we’ve got 17 new upgrades and updates... Read More »

Gmail starts BIMI pilot

In a previous blog post, we highlighted BIMI (Brand Indicators for Message Identification) and its benefits as the new standard to display your brand logo... Read More »

Closing the Gap: From Business Objectives to Digital Analytics

Author: Michael Engberding, Senior Strategic Data Consultant at Mapp It’s a truism that collecting and analyzing data is business critical. Hence, data has a strategic... Read More »

9 Customer Retention Strategies That Work

This blog post focuses on the category “Retaining Existing Customers”, as the fourth in a series of 4 blogs about the best marketing tactics to... Read More »

16 Effective Tactics to Grow Your Customer Base

This blog post focuses on the category “Growing Existing Customers”, as the third in a series of 4 blogs about the best marketing tactics to... Read More »

Nurture Marketing: 11 Ways to Make That Second Purchase Happen

This blog post focuses on the category “Nurturing Customers”, as the second in a series of 4 blogs about the best marketing tactics to Acquire,... Read More »

Marketing Tactics That Work: 15 of the Best Ways to Acquire Customers

Do you currently have a resilient marketing plan in place to weather crazy 2020 and beyond? If the answer is no, don’t panic! Many companies... Read More »

How 10 Brands Pivoted to Ensure Longevity

Author: Joshua Beale, Principal Account Director, Global Retail and CPG   The challenges brought by COVID-19 have meant that even the world’s largest and best-loved brands needed... Read More »

Two peas in a pod: What is marketing without automation?

Consumers come into contact with so many different brands in so many different ways throughout the day. And they expect these touchpoints to be consistent... Read More »

8 Tips: Don’t Let the Coronavirus Infect Your Email Campaigns

Like it or not, the digital world is evolving. These changes might have happened over the course of a few years, but due to the... Read More »

Adapting to Change: How to Come Out on Top

Change. Sometimes it happens quickly. Often its agonizingly slow. But if the COVID-19 pandemic has shown us anything, it’s how quickly people, companies and governments... Read More »

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