Digital marketing tips to master the customer experience.
In this blog, we’ll explore three powerful ways Mapp Marketing Cloud helps businesses activate customer data and transform it into actionable insights that drive sustainable success – with a sprinkle of AI to discover the... Read More »
With this powerful new integration, brands can harness the combined strength of Mapp and Nosto to deliver hyper-personalized experiences that captivate customers, boost engagement, and foster lasting loyalty
Did you know that B2C businesses using marketing automation see conversion rates increase by up to 50%? To achieve these seamless customer experiences, mastering your tools and using them effectively is a marketing automation must... Read More »
We understand the rush: getting that next email campaign out the door is always a priority. But sometimes, taking a step back to fine-tune the details can make all the difference.
The year-end business is the most profitable time for e-commerce and retail and is, therefore, particularly critical for success. Holiday marketing season is upon us, and with it comes the critical Black Friday, Cyber Weekend,... Read More »
Interactivity in HTML email means incorporating dynamic elements that let recipients engage with the content right within the email itself. This goes beyond static text and images, creating a more engaging and interactive experience.
Participants ranged from CTOs and Product Owners to Chief Marketing Officers at major companies like Danone and Flaconi, a leading beauty retailer in Germany. We also included insights from innovative startups like MINILOOP, a sustainable... Read More »
Picture this: you’re at a busy newsstand filled with a myriad of options. Without personalized guidance, finding the content you love becomes time-consuming and almost impossible. Today’s audience wants to quickly pinpoint what they’re interested... Read More »
Reactivation campaigns are all about reigniting a past connection with your churning customers. Acquiring new customers can help replace any churn, but industry studies show that acquiring a new customer can be five to 25... Read More »
The CSA Summit 2024 was a significant event that brought together industry leaders to discuss the future of email security and deliverability. We attended the event in Cologne to uncover answers for some key questions:... Read More »
Mapp Innovate was held at RSA House in London, welcoming a host of thought leaders for an event filled with compelling discussions, including: Ricardas Montvila from Mapp Katherine Jones from Farrow & Ball Stefano Motta... Read More »
Did you know websites without accessibility lead to a staggering annual loss of around $7 billion? This figure is predicted to climb by 2030 as the global population ages, and demand for accessible services increases.... Read More »
Full marketing automation: it’s the leap from sending a standard welcome email to delighting loyal customers with VIP discounts via text or alerts when their favorite items are back in stock. As 63% of companies... Read More »
It’s that time of year! Valentine’s Day is a special time for many and has become an opportunistic time for marketers. It’s a chance to connect with your audience on a personal level while promoting... Read More »
Imagine marketing automation as your race car, zipping through the fast lanes of your strategy. This year, 60% of business leaders are increasing their budgets in this area, aiming to enhance customer experiences in the... Read More »
The health and wellness market is booming. Once valued at $4.3 trillion in 2020, it’s projected to double to a staggering $8.5 trillion by 2027. This phenomenal growth is fueled by a new wave of... Read More »
Your customers crave personalized experiences. But as their behavior constantly changes, targeting them with the right message at the right time can feel like trying to score a game-winning shot with a moving basket. But... Read More »
Data analysis serves as the compass navigating you toward exceptional customer experiences. While dashboards are a standard feature in analytics solutions, how they structure your data can extend beyond marketing to encompass overall business activities.... Read More »
Progress and Unity: A 2023 End of Year Message from Our CEO Steve Warren Season’s Greetings from Mapp! As we approach 2024, we reflect on a year of significant growth, technological advancements, and valuable partnerships... Read More »
Marketing can be overwhelming, especially when collaborating with multiple departments or agencies. Managing multiple channels and campaigns can be like juggling too many balls at once. It’s easy to drop or lose track of which... Read More »
You’ve mastered the art of email marketing from personalization, targeted segmentation, and email design to compelling content. But how do you gauge the impact of these strategies? Measuring email engagement is key to understanding your... Read More »
63% of marketing decision-makers utilize automation in their email marketing. But are you using email automation in the most strategic way that benefits your business? Without a clear strategy or rooting in data-driven insights, you... Read More »
We’re thrilled to reveal the Mapp AI assistant, our newest addition to Mapp Marketing Cloud! Our AI Assistant was developed with marketers in mind who tackle common ongoing challenges: trouble managing large volumes of data,... Read More »
Nearly 40% of marketers struggle to get their recipients to open, reply, or click through their emails. With an astonishing estimate of 392.5 billion daily emails projected for 2026, it’s no wonder recipients are selective... Read More »
As frontrunners in the email space, Gmail and Yahoo often set the pace for providers in the digital marketing space. Together, these two providers account for 31.52% of email clients*. In early October, both Gmail... Read More »
Black Friday, Cyber Monday, and Christmas Holidays are an opportunity to give your annual sales performance a boost! Marketers often approach their Black Friday marketing strategy with customer acquisition in mind, as shoppers activate their... Read More »
Our State of Customer Experience 2023 survey revealed that email is the top channel marketers leverage in their campaigns. But with so many emails popping into inboxes daily, consumers are a tough crowd to impress.... Read More »
In today’s digital era, the quantity and diversity of available data have reached unparalleled levels. Companies are surrounded by an abundance of information generated through various channels and platforms. As real-time information is crucial to... Read More »
Leveraging customer data fully is no longer an advantage – it’s necessary. A Customer Data Platform (CDP) empowers you to make sense of your data for data-driven marketing. But are your chosen solution’s backend data... Read More »