Most of the classical KPIs that are used by marketers and analysts, and are recommended by industry experts, are basically snapshots. They only look at... Read More »
You may have noticed a small blue alert pop up at the top of your Google Chrome browser, inviting you to take note of Google’s... Read More »
Noticing changes in data is the key to being a good analyst and, at the same time, one of the biggest challenges. Keeping an eye... Read More »
WOW, this year has flown by, right?! It seems like only yesterday that we were going through the company rebrand, and now it’s been almost... Read More »
Did you know that there are 267 automation and campaign management vendors in the 2019 Martech report? Forrester only acknowledges 42 of them. They group... Read More »
This interview originally appeared in Internet Retailer’s report “Marketing Strategies of the Top 1000.” In today’s eCommerce environment, a great product isn’t enough to keep... Read More »
Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing customers about new... Read More »
More and more retailers are embracing online marketing as it directs shoppers straight to their website. In today’s cross-channel world, providing service through the channels... Read More »
