Blog

Digital marketing tips to master the customer journey

How data can provide a 360-degree view of today’s online shopper [CEO Interview]

This interview originally appeared in Internet Retailer’s report “Marketing Strategies of the Top 1000.” In today’s eCommerce environment, a great product isn’t enough to keep... Read More »

Mapp Cloud Now Has Magento 2 Support

Online shops and email marketing belong together. Hardly any other channel is as suitable as email is for informing contacts and existing customers about new... Read More »

Digital Marketing Trends in Retail That Drive Sales and Engage Shoppers

More and more retailers are embracing online marketing as it directs shoppers straight to their website. In today’s cross-channel world, providing service through the channels... Read More »

How to Survive This Holiday Season [Videos]

The year-end business is the most profitable time for e-commerce and retail and is, therefore, particularly critical for success. In 2018, the US e-commerce annual... Read More »

Everything I learned about holiday email design I learned from Santa

The holiday season is in full swing for businesses, with Halloween just around the corner. And Christmas is only two months away! For most people,... Read More »

Are you really a data-driven marketer? The answer is not so simple.

You’ve probably heard it a million times before: marketers need to be data-driven. Most organizations understand that, without data, bias and assumptions can lead to... Read More »

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and... Read More »

Shared vs. Dedicated IPs: Which Should you Choose?

Are you trying to determine whether you should be on a shared or dedicated IP? Before you make any decisions, let’s start with the basics.... Read More »

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