Platform
Solutions
Channels
Customers
Partners
BlogOur latest posts on digital
marketing.
ResourcesAccess to guides, case studies, webinars & more.
LearningDevelop your knowledge at your own pace with Mapp learning tools!
About us
Digital marketing tips to master the customer experience.
Are click-through rates, visits, and visitors your usual go-to metrics when measuring customer acquisition campaigns’ performance? Maybe you look a layer deeper to understand conversion... Read More »
Picture this: you and your marketing team tackling your day with real-time customer insights that fuel your campaigns. You’re powered by insight-led marketing capabilities that... Read More »
Apple’s iOS 15 mail privacy settings have made it challenging for marketers to rely on email open data when trying to understand their campaign success.... Read More »
Ready to hear some compelling Insight-Led Marketing Stories? You’ve come to the right place! Following our successful kick-off event with Creed, Odicci, and Eyos, we... Read More »
Almost every brand has some form of an existing mobile marketing strategy in place. It comes as no surprise as 68% of consumers used their mobile... Read More »
When it comes to making the most of your marketing budget, it’s a bit like building “The Dream Team” with limited resources – it’s not... Read More »
Email marketing is still the #1 most important digital channel for building brand awareness, driving sales, and growing customer loyalty. While an email marketing strategy... Read More »
Remember the Nokia 3210 days when all we had were SMS messages? Looking back, we’ve come a long way. But step in today’s digital marketing... Read More »
Every year the Health, Wellness, and Fitness market is reaching its new “personal best.” In fact, McKinsey found that the market is worth an estimated... Read More »
It’s a truly exciting time at Mapp! After kicking off our venture of joining the MACH alliance, we’ve hit a new milestone. Three of our... Read More »
Remember the first time you saw your name in an email subject line? Or when you got that “back-in-stock” push notification? Times that by 100... Read More »
This year, our mission is to help more brands realize the countless opportunities that come with an insight-driven business approach. We hosted the kick-off session... Read More »
Remember how we said imagine if you had a little boost to lift a little heavier or run a little longer? And how having that... Read More »
Ever chose a top range marketing solution that your business was looking for, with promises of achieving the best Return on Investment (ROI) possible? Only... Read More »
Every part of your customers’ experience with your brand can impact their perception of your business. Any signs of friction means your customer relationship may... Read More »
Wish you had a little boost to lift a little heavier or run a little longer? Having that extra support with a supplement may be... Read More »
Few marketers fully understand how to leverage the full potential of mobile marketing. Despite its popularity, brands often struggle to execute successful strategies that can... Read More »
HAPPY HOLIDAYS TO OUR CUSTOMERS, PARTNERS, AND ALL BRANDS AROUND THE WORLD! Before you sign off for the holidays and enjoy the festivities with family... Read More »
It’s no secret that email marketing is a key part of any company’s marketing strategy. Whether it’s to grow customer relationships or sales, marketers are... Read More »
Do you like cookies? Well, of course, everyone does. Now imagine that you’ve got bitten by the “Cookie Monster” and get the Cookie Curse. The... Read More »
DE