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Before you sign off for the holidays and enjoy the festivities with family and friends, I wanted to take a moment to reflect on the year with you, give kudos to some great achievements, and share what’s in store for you in 2023.
Many define 2022 as a challenging year on an economic level, a business level, and for many, a personal level. The impact of the cost-of-living crisis hovers over businesses as a heavy cloud, with the “cost-of-doing business crisis” likely to put a strain on your team, activities, and business growth.
While challenging times often expose weaknesses, they do however reveal the strong perseverance that’s always existed within your business. Instead, 2022 should be defined as the year of resilience for brands. And the key to adapting to the market successfully comes down to one focus: customer-centricity done right.
Adapting to the fickle market means taking a deep look within your organization: your priorities, operations, and MarTech. It puts the spotlight on one key metric: what is the true Return-On-Investment (ROI) of your tools, activities, and strategy? From my experience over the years, it’s often a difficult question and hard to measure internally.
It’s why we commissioned Forrester Consulting to conduct “The Total Economic Impact (TEI) Study of Mapp Marketing Cloud” to answer this for you. Based on their thorough analysis on a composite organization, I’m pleased to share that Mapp Marketing Cloud delivered a 540% ROI to its customers over three years! From our customer interviews, Forrester Consulting also reported other additional benefits, such as:
You can find the full study here:
After more than two years with the ongoing pandemic, we chose to double-up on in-person events in the UK, Germany, and Italy. Having hosted and attended many industry events, it’s been great to see our Mappsters connecting with brands and Partners throughout the year.
Mapp Around the World
At Mapp, we strongly believe that diversity is essential to our business. Its impact often comes through in how we create, develop, grow, and innovate our platform & services. We’re proud to count on many talented Mappsters across the world and I’d like to give a special thank you to all the Mappsters for their hard work and collaborative efforts (virtually and in-person), and look forward for what’s come in 2023.
Mapp Marketing Team meeting at Milan
It’s also been tremendous seeing the results our customers have achieved this year! From our 2022 customer case studies, these highlighted how our marketer-friendly platform, on-hand support, and game-changing functionalities helped support our customers in unlocking their insight-led potential to achieve impressive results. I took the liberty of handpicking a few examples from this year:
Welcoming our new clients from around the globe: Lloyds Pharmacy, West Ham F.C United, and many more! Having seen many prominent brands onboard the Mapp platform, I’m thrilled to see the growing recognition Mapp is getting from its adoption, success, and impact in the industry. We hope to see many more great brands join us next year!
Welcome onboard to our new Mapp Customers!
Our product team has “been in the lab” throughout Winter, Spring, Summer, and Fall, to extend and enhance Mapp Marketing Cloud’s capabilities and ease of use. Our mission goes beyond simply adopting our platform – but rather going above and beyond in developing more value for customers with our innovative features and improved usability.
Here’s a list of a few of the top features and improvements released this year:
At Mapp, we’re dedicated to bringing even more value to brands and marketers. It’s been wonderful seeing many new Partners join the Mapp family network this year, including:
As we work to expand our Partner Certification Program, it’s great to see our team’s determination to offer more value to brands through our collaborations.
Mapp’s Italian Partner Day
Every business has a role to play in helping the world and our communities. Our company is dedicated to striving towards a carbon-neutral business model and our physical data centers are running on 100% renewable energy – certified by ISO 50001.
Our commitment to a more gender equal work environment has also been driving our initiatives in 2022, with the signature of the MACH Alliance Manifesto, and local initiatives such as the Women in Tech event in our London office. We’re proud to count on so many inspiring women among our team and look to keep encouraging more women to join the great journey in technology.
Alongside our tech, our experts also consistently work with our customers to help provide insights, tactics, and strategy adjustments to ramp up their marketing. But with such a challenging year, we felt a sense of duty in sharing these valuable insights with other brands in the market too. It’s why we reached out to our experts, customers, Partners, and peers in the industry to inform and advise you on trends, tactics, and tips to improve your marketing:
As we move into 2023, I wanted to share with you the one thing that can put you ahead and not leave you behind in 2022. Putting insights at the core of everything you do will be vital this year to make every interaction in your campaigns cut through the noise, drive engagement, and grow your customer relationships. But there are many levers you need in insight-led marketing: the data, the technology, the knowledge, and creating an insight-led environment. Getting this right can help you achieve the ROI you’ve been looking for.
It’s why this year, we’re on a mission to help businesses get it right. From January, we’ll be launching a new series of insight-led marketing events in the UK, Italy, and Germany. These free workshops will include insight-led stories from our customers, breaking down the insight-led methodology and blueprint from our experts, and special insights from our Partners.
To great success and a year full of positive surprises! From all of us at Mapp, we wish you the best of holidays and a Happy New Year. We look forward to working with you next year!
Frohes Neues Jahr! Bonne année! Feliz Año Nuevo! Buon Anno and Happy New Year to all of you!
Sincerely,
Steve Warren
Mapp Innovate was held at RSA House in London, welcoming a host of thought leaders for an event filled with compelling discussions, including: Ricardas Montvila from Mapp Katherine Jones from Farrow & Ball Stefano Motta... Read More »
Our insight-led marketing conversation continues! Last week, we held our 4th event of the series in partnership. Brands, customers, and partners gathered at our London office, leaving with valuable insights to ignite inspiration among marketers.... Read More »
Join us for the 4th Edition of our Insight-Led Marketing Stories, in partnership with FactFinder, for a casual afternoon of learning about new ways to combat the modern marketer’s challenges and give your final quarter strategies a boost.
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