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The results are in, folks! The 2024 Digital Marketing Benchmark survey has come to a close, and we’re here to unpack the trends, strategies, and priorities shaping the industry this year.
We spoke with marketers across Europe to get the inside scoop on their challenges, priorities, and goals throughout the year.
Let’s dive into the highlights.
Unsurprisingly, marketers have been sticking with tried-and-true methods to connect with customers.
With so many brands leaning on the same core channels, the question is: how are you going to stand out? Pairing marketing automation with customer insights and analytics can help you personalize messages that land with customers on the right channel at the right time.
Read more in our blog: Marketing Automation Strategies – 6 Steps & Examples to Inspire You
It’s official—Customer Experience (CX) was at the top of everyone’s to-do list. 21% of marketers said improving CX was their main focus for 2024, but achieving that isn’t without its challenges.
Sound familiar? Don’t worry—there’s light at the end of the tunnel. With the right tools and processes in place, you can tackle these challenges head-on and turn CX into your competitive edge.
Read more in our blog: Dear Marketers – We Need to Talk >
AI is no longer just a buzzword—it’s transforming marketing. 90% of marketers named AI the top trend for 2024. Mapp is staying ahead by enhancing its AI Assistant package with Mapp AI Chat. This powerful tool simplifies data analysis, delivering real-time insights and actionable recommendations through a conversational interface.
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From optimizing campaigns to identifying high-value customer segments, Mapp AI Chat makes smarter, faster decisions possible.
Beyond Chat, Mapp’s AI Assistant tackles key marketing challenges with features like predictive analytics, automated insights, and user-based predictions. It empowers marketers to personalize experiences, detect trends, and drive ROI.
What was everyone’s top marketing investment? Predictive analytics took the lead, with 19% of marketers having planned to prioritize this technology to help them in their mission for customer-centric experiences. With this, they can anticipate customer needs and optimize campaigns precisely.
But here’s the kicker: for 59% of marketers, generating and deploying customer insights is still a manual process. It’s a huge missed opportunity, especially as teams race to stay ahead of competitors by leveraging automation and data-driven insights.
This highlights the urgent need for tools like Mapp Marketing Cloud, which automate the generation of customer insights and eliminate manual processes. By leveraging AI-driven analytics and real-time data capabilities, marketers can anticipate customer needs, optimize campaigns with precision, and stay ahead with predictions and trends.
Let’s talk data hygiene—because if your data isn’t clean, your strategy isn’t either.
Maintaining accurate, up-to-date data isn’t just a “nice-to-have.” It’s the backbone of effective marketing, and it requires investment in tools and experts to really help get your data in the best shape possible to power your campaigns.
A clear example can be your email lists. If these contact inactive and irrelevant contacts, it’s most likely going to result in poor email performance and more.
Read more in our blog: Why You Should Clean your Database Every Quarter
When it comes to evaluating new tools and platforms, marketers are laser-focused on these key criteria:
The message is clear – marketers want technology that simplifies their lives, not tools that create more headaches. At Mapp, we understand marketers should focus on their campaigns rather than taming the technology behind their strategy.
Read more in our eGuide: How to Optimize Your MarTech Stack
The industry is as competitive as ever, but the right tools and insights can make all the difference. At Mapp, we’ve got your back with:
• Predictive analytics to anticipate customer needs.
• Data-driven insights to help you stop guessing and start strategizing.
• Cross-channel marketing automation that makes personalization a breeze.
Don’t believe us? Take a product tour now!
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