Do you have a smartphone? You might be thinking “what a silly question for the 21st century” - and you are right. Nowadays, mobile phones have become an inseparable part of our lives. If you forget your phone at home you feel like you have left a part of your body there too.
One of the most common things we do with our phone is to shop. Whether we use the phone for the initial research and end up buying in the store, or use the phone after visiting the store to compare prices, or we do the entire shopping process on the phone – it is clear that mobile shopping is an essential part of the modern shopping experience. Especially when it comes to millennials, who are used to using smartphones for getting anything they want.However, if you don't make your customer's lives any easier by serving them what they need, you might end up losing them forever…You have to be more engaging and leverage the existing information in order to keep them interested.
Here are 21 mobile shopping statistics to help you tap into the enormous potential of mobile when it comes to shopping.
Mobile Shopping Apps
Mobile shopping apps are a powerful way to reach out to customers. Tapping into people’s growing awareness of apps, many retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. Retailers believe it is important to have a mobile presence yet not all of them utilize this opportunity which shows the importance of the mobile channel in the digital marketing mix. These mobile shopping statistics is a living proof:
1. By 2020, mobile commerce will make up 45 percent of total e-commerce, equaling $284 billion in sales. (BI Intelligence).
2. 1 in every 2 millennials in the US has downloaded a mobile shopping app (Forbes).
3. Brands that became early adopters, like Amazon, Etsy and Forever 21, now have the most popular native apps (Forbes).
4. The worldwide mobile app revenue is $41.1B (Statista).
5. 75% of mobile shoppers have used a mobile coupon (Kissmetrics).
6. 500 companies that adopted a mobile-centric approach when selling to customers showed an 80% increase in sales. 42% of all mobile sales by these leading 500 merchants came from apps (Internet Retailer).
7. More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017 (Juniper Research).
75% of #mobile shoppers have used a mobile coupon
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Today’s consumers aren’t satisfied with just being told a story. They want to be part of the story. Push notifications are a great way to keep your customers engaged after they have downloaded the app. Use emoji's and rich messages to add a visually appealing look to your messages.In a mobile industry, context and personalization are very crucial. Nowadays, customers lack tolerance and don't have enough time to look what they want. Apps need to be more engaging and serve users with the right content and offer as they interact with an app. On the web, this type of personal customization is almost a commodityApps that use in-app messages to guide users and send relevant and engaging offers in real-time have much higher rates of user retention and overall app usage.8. Mobile usage as a whole, accounts for 60% of digital time spent, whilst app activity accounting 52% (comScore).
9. Of the top 50 UK online retailers, 96% have at least one mobile app and out of the top 50 US online retailers, 94% have apps, while in Germany only 70% and in France only 62% have mobile apps (Teradata Marketing Applications)
10. Out of 1,000 consumers, 69% enabled push notifications but 78% of those people said "they would immediately delete the app or disable the notifications” if they were unhappy with the messages they receive (e-Consultancy).
11. 60% of mobile coupon users say they will "gladly switch brands to use a coupon (Business Wire).
12. In 2015, only 44% of apps in UK sent in-app messages, 13% of apps in France and 2% of apps in Germany (Teradata Marketing Applications)
13. 77% of users never use an app again 72 hours after installing (Andrew Chen).
77% of users never use an app again 72 hours after installing by @andrewchen
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As we stand in 2016, new technologies are taking over the mobile world. It seems like many retailers are now becoming more aware of Augmented and Virtual reality technologies, as this is a great way to wow your audience and make them more loyal and excited. On top of that, you should also take advantage of more “veteran” technologies such as wearables and mobile payments.
14. AR/VR might hit $150B revenue by 2020, with AR taking bigger share around $120B and VR at $30B (Digi-Capital).
15. Over 2.5B mobile apps to be downloaded onto smartphones and tablets by 2017 (The Digital Marketing Bureau).
16. More than 1M people have used Samsung's Gear VR in April, 2016 (Fortune).
17. The virtual reality market will grow from virtually nothing today to $30 billion by 2020 (Digi-Capital).
18. Over 100M smart watches will be in use worldwide by 2019 (SmartWatch Future).
19. The wearables market exceeded $2B in 2015, will hit almost $3B in 2016 and over $4B in 2017 (Forbes).
20. The projected U.S proximity mobile payment transactions value will be over $210B in 2019 (Statista).
21. In 2015, 28% of smartphone users and 22% of all mobile phone users had made some kind of mobile payment during the year (Fed).
The virtual reality market will grow from virtually nothing today to $30 billion by 2020
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Mobilize Your Efforts
You already know that mobile shopping is big, but these mobile shopping statistics make it undeniable. This is a good opportunity to think about your mobile strategy. Don’t treat mobile as a standalone channel. It should be a part of your overall digital marketing strategy. You need to integrate it with other channels such as email and social to be able to engage your mobile users via the right channel at the right time, and optimize the mobile shopping experience to gain higher ROI.