Ricardas 'Ric' is a digital native who finds the worlds of marketing and privacy fascinating.

In the past 10 years he has experienced all angles of digital marketing from media through to running a marketing vendor comparison business. I joined eCircle, which gave him the opportunity to expand his knowledge into multi-channel campaign management and work with some of the world’s leading B2C brands. He is now a key member of the Product Execllence team at Mapp Digital but also serves as a consultant in the UK presales team.

His 'hands-on' experience helped him to discover the value and importance of data and privacy which has been standing in the shadow of marketing all along. Geek at heart, he helps marketers to unlock the power of ‘value-add’ consumer engagements through data-driven marketing.