Simon started his working life in London before relocating to Australia in the late 80s. Simon quickly established himself working with international brands including the Sydney Organising Committee for the Olympic Games (SOCOG), The Woolmark Company and many other blue chips. Seeing potential in the early days of the Internet, Simon broadened his focus to include digita establishing a digital agency delivering comprehensive online marketing campaigns for B2C, B2B, R&D, national and international organisations, central and local government. Since returning to the UK in 2002 Simon has added Web 2.0, 3.0 and mobile marketing to his integrated experience. He established KISS, the creative agency that clarifies the complex, with Creative Director Richard Bland in 2007.