London, April 2, 2020 – New research has revealed that locked down British consumers are more keen to get back to work than to spend time with their friends.
The Covid-19 Consumer Confidence Report, published by Mapp Digital, has revealed that the most frequently used words in response to the question “What is the first thing you will do as soon as the isolation is over?” are “family”, followed by “work” and “friends”.
The British public also placed “pub” as the fifth most-missed thing, above “food” and “grandchildren”.
The top ten of most-missed things are:
Comments to the survey included: “Have family and friends round like its Christmas Day, have a big dinner/lunch together”; “Take my wife out for a meal”; “See friends and family to hug and show them love”; and “Go relief shopping”.
The report also revealed that 41% of UK consumers are delaying major purchasing decisions due to the current situation.
The most likely products to be delayed are white goods (15%), followed by cars (9%) and properties (6%).
Forty percent of consumers plan to spend as little as possible for the coming months. Indeed, 47% of UK consumers believe that the Coronavirus crisis will have a significant impact on their spending habits over the next 12 months.
Furthermore, 37% have revealed that they are visiting e-commerce sites a lot less than usual; and 60% admit that they are more careful with what they spend their money on.
One consumer commented: “I hope things go back to normal, but I fear that things will just get more expensive as shops try to recover lost revenue.”
52% of consumers expect to be in isolation for up to three months.
Ricardas Montvila, Senior Director, Global Strategy, Mapp Digital, comments: “It is heart-warming to see how people are pulling together in these difficult times and placing family at the top of the list of things that people miss. But it’s also interesting to note that the workaholic Brits are more keen to get back to their workplace than to see their friends.
This report was produced to help UK brands to align their strategies in priorities in line with consumer confidence in the short-term during the isolation as well as in the long-term post Coronavirus.
Mapp surveyed 1,194 UK consumers between 23rd and 24th March, 2020.
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