Mapp Shortlisted Twice for Email Marketing at The Masters of Marketing Awards

This year has seen major growth and worldwide recognition for Mapp, we’ve been shortlisted for several of the marketing industry’s most sought-after awards, including The Performance Marketing Awards and The Drum Marketing Awards.

The news keeps on getting better as we’ve also recently been nominated twice in the Email Marketing category at The Masters of Marketing Awards for our work with Freesat and Vente Privee.

Freesat: Insight-lead acquisition strategy

We helped Freesat successfully challenge the UK market leader by collecting powerful customer data to enable a subscriber boost. We combined the use of data-driven prospect targeting and a smart nurture programme to increase subscriptions. The campaign was a huge success with conversions exceeding expectations by 73%, a prospect engagement rate of 80% and over 35% of prospects downloading and using the Freesat App!

Mapp has been shortlisted twice for email marketing @MofMAwards! Read more here:
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Vente Privee: Acquiring high quality new members at low cost

Vente Privee sought to expand and break into the UK market. The company approached Mapp and asked for help to achieve these objectives. We utilized our vast network of email publishers to create a targeted acquisition campaign across email, display and mobile channels. The results exceeded expectations, with over 24k new leads and a 12% uplift vs. target!

Mapp’s nomination for these awards demonstrates our recognition as a major player in the marketing space. Mapp’s integrated Data Management Platform (DMP), modular software and customer-centric services enable marketers to go the extra mile, to bridge the digital gap and enhance brand engagement and marketing execution across channel and display, ultimately providing the shortest route to customer engagement.

Watch the 60 second campaign overview and download the case study here.

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