cross channel marketing

Your customers engage with your brand differently at different times of day and across different devices. Effective digital campaigns employ multiple channels to increase the likeliness of engagement, but that adds complexity to every marketing organization.

Mapp Digital simplifies cross-channel marketing by enabling marketers to build and manage email, social, web, and email marketing campaigns from one single platform. With Mapp’s newly enhanced Whiteboard, marketers can design, schedule, and automate cross-channel campaigns for their unique customer journeys.

Marketing across multiple digital channels is more important than ever in today’s digital landscape. Here is why:

  • 89% of customers are retained through omni-channel customer engagement strategies-compared to 33% with no cross-channel strategies (invesp)
  • 30% higher lifetime customer values are attributed to consumers shopping across multiple channels (IDC)
  • 23x higher rates of customer satisfaction are experience by companies with omni-channel strategies (Aberdeen)

Seems easy enough, right? The reality is most marketers are managing multiple contracts with multiple vendors to run their cross-channel campaigns. Many of you have seen this eye-sore super-graphic before, but to recap, there are over 5,000 recognized marketing tech vendors by Chief Martech. How many do you use?

Using multiple vendors poses some challenges. It is hard to visualize your cross-channel campaigns, data is siloed and hard to integrate in real-time, there are cost inefficiencies, and testing campaign performance is difficult to manage.

Mapp Digital alleviates those challenges!

Within Mapp Engage, lives the Campaign Whiteboard. The Whiteboard is a powerful tool that allows marketers to design, automate, expand the reach, test and optimize their cross-channel campaigns in one single platform.

Watch a replay of our latest Whiteboard webinar here: 

DESIGN

With Mapp’s Whiteboard, you can design, build and visualize across all your digital marketing channels. Campaigns are created as easily as building Lego blocks. You can now build campaigns to guide each customer’s journey and visualize the campaign in one intuitive interface. The cross-channel strategy of your campaigns is easily conceptualized in the Whiteboard interface.

A cross-channel campaign as it appears in the Whiteboard

AUTOMATE

Mapp’s Whiteboard also allows you to automate your campaigns based on specific schedules, customer profile attributes, recurring campaigns and behavioral events. You can now easily reach your customers with numerous digital touchpoints!

Let's say you want to create a specific message for your customers who put a high value item in their cart and then abandoned it. The Mapp Whiteboard has built-in automation that will trigger a message to that particular customer in this type of event.

Automated cart abandonment event

Another example would be a personal message to your customers, on their birthday. You can send a birthday message and offer unique for that person. This is a great way to increase customer loyalty and engagement with you brand.


Automated birthday recurring event

Those are just two examples of automated campaigns, here are more examples we have seen work well in the past:

Event-Based

  • Abandoned Cart
  • Abandoned Browse
  • Rewards Program Tier Change
  • Lifetime Value Threshold Met
  • Category Affinity Campaign
  • Inbound SMS Message Received
  • Post-purchase Campaign
  • Website Visit
  • Loyalty Program Sign Up
  • Profile Preferences Update
  • Product Stock Alert
  • Up-sell Campaign
  • Cross-sell Campaign
  • Product Review Campaign

Scheduled/Recurring

  • Product release
  • Holiday promotion
  • Birthday campaign
  • Anniversary campaign
  • Win-back campaign
  • Nurture campaign
  • App Download
  • Company Anniversary campaign
  • Social Sharing Campaign
  • Renewal campaign

EXPAND

Mapp’s Whiteboard also allows you to create a truly cross-channel campaign within one simple interface. You can reach your customers with email, mobile push notification, sms, in-app notifications, and across the web. This helps guide your customer through their buying journey, increasing engagement and conversions.


A cross-channel example

TEST

Testing different campaign variables is easy in Mapp’s Whiteboard. You can test multiple variants, segments, random splits, and known attributes. Using the Whiteboard, you can set up tests across your entire cross-channel digital campaign in one easy to use interface.

Example of a random split between Email and SMS

OPTIMIZE

Being a data-driven marketer means you love analyzing campaign results, right (insert smile wink face)? Knowing that data analysis is NOT necessarily the fun part of marketing, Mapp’s Campaign Whiteboard shows the real-time statistics of your customers as they move through each step of the campaign. This will enable you to optimize your campaigns, increasing effectiveness and ROI.

Example of campaign statistics

SUMMARY

We all know the importance of marketing across multiple channels; we also know the challenges it presents. Within Mapp Cloud, Campaign Whiteboard alleviates these challenges by allowing you to design, schedule, and manage cross-channel digital campaigns in one single platform. This powerful tool allows you to engage with your customers with hyper-personalized messages and guide them through their buying journey.

Why not remove all the complexities of cross-channel marketing? Check out the webinar replay and learn how Mapp’s Whiteboard helps you painlessly orchestrate cross-channel campaigns.

If you’re ready to see a demo of how Mapp Digital can help your company, email hello@mapp.com.