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How Mapp Marketing Cloud’s Data Models Enrich Customer Profiles

FILIPPO CARRARA, PRE-SALES CONSULTANT @ MAPP
How Mapp Marketing Cloud’s Data Models Enrich Customer Profiles
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Leveraging customer data fully is no longer an advantage – it’s necessary. A Customer Data Platform (CDP) empowers you to make sense of your data for data-driven marketing. But are your chosen solution’s backend data models optimized to truly unlock your data’s potential?

It’s like going to your kitchen and taking out all your ingredients to make yourself the best-grilled sandwich ever. Only it had not turned out as nice as you hoped. Why? Because you didn’t have a recipe to bring it all together. And that’s exactly the role of data models when it comes to your customer data.

Mapp Marketing Cloud’s CDP was built to help you easily extract insights, act, and engage with your audience. Our advanced data model serves as the anchor of our CDP, giving businesses flexibility, insights, and ease of use. Here’s a breakdown of how our data models power our CDP to make your marketing easier.

MAPP CLOUD UNIFIES YOUR DATA FOR UNPARALLELED INSIGHTS

Mapp Marketing Cloud connects your diverse data streams seamlessly: socio-demographic details, campaign feedback, real-time transactions, nuanced web and app behaviors, and more. This eliminates your data siloes and centralizes this harmoniously in one place to create unified customer profiles.

This holistic customer view allows you to understand them better, ranging from their needs, preferences, and journeys. This makes it easy to draw insights that fuel your marketing strategies, forming the backbone of insight-led marketing.

AUTOMATED INSIGHTS AT YOUR FINGERTIPS

After seamlessly unifying your data, Mapp Marketing Cloud takes away the time-consuming manual analysis and generates actionable insights, such as user loyalty value, total revenue generation, average order value, and more.

You’ll also access engagement KPIs to learn the Best Time to Send and the Best Channel to Send to optimize your cross-channel communications.

FLEXIBLE CUSTOMIZATION THROUGH OUR DATA MODEL

Now, perhaps you want to customize your insights to fit your business’s needs. At Mapp Marketing Cloud’s core, a tailored data model fits your business needs. Our intuitive interface allows you to create custom fields and tailor the data schema, both simple profile attributes and multiple pieces of information related to a contact, using relational tables, extremely helpful for advanced customer communication.

This customization is accessible from the front end, enabling you to structure your data exactly as needed without any hassle or help from your IT teams.

ACTIVATING PERSONALIZED CAMPAIGNS VIA NATIVE DELIVERY CHANNELS

Empowered with enriched customer profiles and real-time customer insights, Mapp Marketing Cloud enables you to hyper-personalize campaigns through our native delivery channels. From emails, mobile push notifications, and in-app messages to web push notifications and on-site campaigns. SMS campaigns are also sent directly from the platform via certified gateways.

The result? Seamlessly orchestrated, individualized campaigns that resonate with your audience.

EXPERIENCE THE MAPP CLOUD GUIDED TOUR

As you’ve journeyed through the intricacies of Mapp Marketing Cloud’s data model, you’ve witnessed how it underpins the power of enriched customer profiles. From data unification that fuels insights to automated KPIs, customizable structures, and native delivery channels, Mapp Marketing Cloud empowers you to connect and engage with your audience on a profound level.

Ready to explore these capabilities firsthand? Now you can in our guided tour! 

 

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