It’s that time of the year again! Our Mapp Marketing Cloud Fall Update comes with 9 new features improvements and upgrades to make our platform even easier for marketers to tackle their day-to-day challenges.
After listening to our customers’ feedback, having a strong ear in the market, and constantly innovating our product roadmap, you’ll want to see what we’ve got in store for Mapp Marketing Cloud users this fall. Read on to find out more!
Our platform just got a lot smoother: Mapp Marketing Cloud now fully integrates with Shopify!
Previously, the plugin only integrated with Mapp Intelligence. We’ve extended the plugin to automatically sync product information, enrich unified customer profiles, and import orders in Mapp Engage. Our insight-led users can now analyze their eCommerce performance and activate these insights for even more personalized customer communications.
What are the benefits?
Ever had those anomalies creep up and you’re sent on a mission to find the cause? The first point of investigation is usually analytics, but these don’t always provide context when these irregularities occur.
What caused the anomaly? Did anyone do anything? Was a campaign launched or stopped? Is the website still working across all browsers, devices, and countries? Was there a technical problem in the checkout process for a certain device category, e.g., mobile?
Our AI-Based Revenue Monitoring makes it even easier to monitor business revenue and purchasing behavior, to automatically detect anomalies and uncover the possible root causes. Our Smart Notifications instantly identify these problems in an automated way and alert users so they can always stay on top and act upon them.
What are the benefits?
The Mapp Marketing Cloud Fall 2022 Update comes along with many more improvements:
For the full list of updates, please visit the Fall Update 2022 page.
And if you’d like to learn more about how Mapp Marketing Cloud can help your organization, get in touch!
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