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JYSK’s International Expansion & Acquisition Growth – Supported by Leadfamly & Mapp

JYSK’s International Expansion & Acquisition Growth – Supported by Leadfamly & Mapp

London, 28 May 2021 – The Danish retail chain JYSK chose Leadfamly and Mapp for its international expansion and acquisition growth strategy.
With more than 3,000 stores globally, across 51 different countries, and with different marketing strategy requirements, JYSK needed a solution that provided them with a “single source of truth.” They required a unified marketing database that worked on a global and local scale. JYSK wanted to not only boost their database numbers, but also enrich those profiles, providing a more granular view of their customers. Customer experience was important for JYSK, and they wanted to create a campaign to engage with their current customers, as well as potential future customers.

Prize Party: A Collaboration Between Leadfamly and Mapp
To increase customer engagement, JYSK created a Slot Machine campaign with Leadfamly called Prize Party. Customers were invited to sign up using their email address, including opting in to receive JYSK’s newsletter. Then they were asked to pull the slot machine handle to try and win a prize. The lucky customers to match three identical symbols won a gift card for their local JYSK store.

While Leadfamly is an expert at enabling brands to build engaging customer experiences and learn more about their target audiences, Mapp takes it to the next level by feeding all the data into the integrated API and then into the insight-based customer experience platform Mapp Marketing Cloud. Using Mapp Marketing Cloud, JYSK was able to communicate the winners’ prizes via automated emails, making the whole process seamless.

15 Markets – 1 Campaign
By creating the campaign in the Leadfamly platform, JYSK was able to roll it out across 15 markets without having to go through the hassle of creating 15 separate campaigns. The Leadfamly platform enabled them to reuse the campaign by simply duplicating it, translating into the local language, tweaking the creative as needed, and then adding a relevant and custom reward for each market.

Mapp then collaborated with Leadfamly and JYSK to build automated flows based on either double opt-in or single opt-in communications. This varied depending on the requirements within each specific market. The results of the partnership between Mapp and Leadfamly, on behalf of JYSK, speak for themselves:

  • New newsletter sign-ups: 290,000+
  • Time spent per slot machine visit: 00:46 seconds
  • Total Prize Party games played: 640,000+
  • Average email open rates: 45-65%
  • Average email CTR: 40%
  • Average Click to Open Rate: 80%

Emilia Sławek, Digital Marketing Coordinator at JYSK commented: “Working in collaboration with both Mapp and Leadfamly has not only massively improved the performance of our campaigns locally, but also on a global scale. Leadfamly has enabled us to easily create campaigns from scratch, as well as reuse games so that campaigns can be localized for relevant markets. By feeding all of this data into Mapp Engage, we have really been able to enrich our customer profiles, and get a much better steer on how best to really engage the right people at the right time. It’s provided us with an amazingly accessible way for JYSK to interact and engage with our audience on an ongoing basis.”

About JYSK
JYSK is a Danish retail chain, selling household goods such as mattresses, furniture, and interior décor. JYSK is the largest Danish retailer operating internationally with over 3,000 stores in 51 countries around the world. While JYSK is a global business, the company is managed based on its Scandinavian roots. This is reflected in their company culture and the way they do business. JYSK is hyper focused on their customers and always aims to provide an excellent customer experience for those that shop with them.

About Mapp
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Marketing Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.

Mapp has global offices in seven countries. Mapp’s digital marketing platform helps more than 3,000 companies break away from the pack by uncovering missed opportunities, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.

Press contact:
PR Agency: The PR Network
Jonathan Lenz
+44 (0)77953 74423

Mapp Digital
Harald Oberhofer
+49 30 755 415 120

Download press release

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