The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
In an era of mass customization and commoditization, great product is simply not enough within many sectors, including retail. Catering to today’s consumer requires an understanding of their unique wants, needs, objectives, and circumstances. Discerning businesses know that personalization makes people pay attention and makes them more likely to engage with your brand. Retail today isn’t an establishment, it’s an experience.
Digital trends are shaping this experience in the retail industry. More specifically, shoppers are becoming savvier, attention span is on the decline, new digital marketing channels continue to emerge, customers are becoming more aware about what is happening with their data – to only name a few. This means that consumers have a plethora of choices when it comes to interacting with a retail brand and they are expecting each of these touchpoints to provide a positive experience. Even more so, digital influences almost every step of the decision-making and buying process. So, are your digital marketing strategies keeping up?
In our latest webinar, a retail group specializing in clothing and home goods, uncovers how they cater to consumers in the digital age across many of their brands.
This leading European clothing and home furnishings retailer has traditionally targeted men and women over the age of 40, however the business has expanded into new markets with a total of 14 brands, ranging from value oriented and high-end department stores, menswear, and home furnishings. Using Mapp Cloud and Mapp’s services, the company directly markets to 3.6 million unique customers across a giant group of multiple well-known UK brands.
5 key takeaways from our webinar:
To find out more about each of these digital retail strategies, including real-world examples, watch our webinar here:
Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked... Read More »
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer... Read More »
The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products.... Read More »
In an era of mass customization and commoditization, great product is simply not enough within many sectors, including retail. Catering to today’s consumer requires an understanding of their unique wants, needs, objectives, and circumstances. Discerning businesses know that personalization makes people pay attention and makes them more likely to engage with your brand. Retail today isn’t an establishment, it’s an experience.
Digital trends are shaping this experience in the retail industry. More specifically, shoppers are becoming savvier, attention span is on the decline, new digital marketing channels continue to emerge, customers are becoming more aware about what is happening with their data – to only name a few. This means that consumers have a plethora of choices when it comes to interacting with a retail brand and they are expecting each of these touchpoints to provide a positive experience. Even more so, digital influences almost every step of the decision-making and buying process. So, are your digital marketing strategies keeping up?
In our latest webinar, a retail group specializing in clothing and home goods, uncovers how they cater to consumers in the digital age across many of their brands.
This leading European clothing and home furnishings retailer has traditionally targeted men and women over the age of 40, however the business has expanded into new markets with a total of 14 brands, ranging from value oriented and high-end department stores, menswear, and home furnishings. Using Mapp Cloud and Mapp’s services, the company directly markets to 3.6 million unique customers across a giant group of multiple well-known UK brands.
5 key takeaways from our webinar:
To find out more about each of these digital retail strategies, including real-world examples, watch our webinar here:
Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked... Read More »
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer... Read More »
The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products.... Read More »