In an era of mass customization and commoditization, great product is simply not enough within many sectors, including retail. Catering to today’s consumer requires an understanding of their unique wants, needs, objectives, and circumstances. Discerning businesses know that personalization makes people pay attention and makes them more likely to engage with your brand. Retail today isn’t an establishment, it’s an experience.
Digital trends are shaping this experience in the retail industry. More specifically, shoppers are becoming savvier, attention span is on the decline, new digital marketing channels continue to emerge, customers are becoming more aware about what is happening with their data – to only name a few. This means that consumers have a plethora of choices when it comes to interacting with a retail brand and they are expecting each of these touchpoints to provide a positive experience. Even more so, digital influences almost every step of the decision-making and buying process. So, are your digital marketing strategies keeping up?
In our latest webinar, a retail group specializing in clothing and home goods, uncovers how they cater to consumers in the digital age across many of their brands.
This leading European clothing and home furnishings retailer has traditionally targeted men and women over the age of 40, however the business has expanded into new markets with a total of 14 brands, ranging from value oriented and high-end department stores, menswear, and home furnishings. Using Mapp Cloud and Mapp’s services, the company directly markets to 3.6 million unique customers across a giant group of multiple well-known UK brands.
5 key takeaways from our webinar:
1. Balance customer-centricity and merchandising needs
2.Focus on driving the second sale to mitigate advertising wastage
3.Personalize retargeting efforts through display, SEM, in-app, and email
4. Don’t pass up on traditional, non-personalized marketing techniques
5. Connect the dots between offline and online customers; they are one and the same
To find out more about each of these digital retail strategies, including real-world examples, watch our webinar here: