Meet the Mapp AI Assistant!

We’re thrilled to reveal the Mapp AI assistant, our newest addition to Mapp Marketing Cloud! Our AI Assistant was developed with marketers in mind who tackle common ongoing challenges: trouble managing large volumes of data, deriving actionable insights, and generating compelling content on a consistent daily basis. With this innovative feature, it has been designed to help you master your data and enhance your content creation process, anchored on three core pillars:

1. AI-Supported Content Generation
2. Automated Marketing Insights: Order Value Monitoring, Process Monitoring, Segment Detection, Smart Alerts & Forecasts
3. User-Based Predictions

Let’s dive into how our AI Assistant powers up your marketing within Mapp Marketing Cloud.

1. Mapp’s AI-Supported Content Generation

We understand that creating engaging content daily and consistently can be a challenge especially when you’re struggling for some creativity. It’s why we wanted to help you streamline your content creation processes for better efficiency and effectiveness. With the Mapp AI assistant, you can now benefit from:

• AI-Supported Content Generation: Quickly draft initial content.
• Easy Editing: Make adjustments, translations, or proofreading a breeze.
• Customizable Styles: Play around with different content styles to suit your message, whether it’s formal or whimsically charming.

2. Automated Marketing Insights

Mapp Marketing Cloud unifies and enriches your customer data, making it easy to extract actionable insights without sifting through tedious reports. With the aid of our AI Assistant, these insights are enhanced further, for even faster decision-making. This not only drives innovative thinking but unveils hidden opportunities to optimize your efforts, keeping you a step ahead in the competitive landscape.

Order Value Monitoring

Our AI identifies anomalies (unusual changes) such as any shifts in revenue and aims to find the root cause. This helps you get a clearer picture of your marketing, saving you from trying to track down sudden revenue drops.

Process Monitoring

A huge advantage for our lead-oriented customers. This feature detects and analyzes any unusual spikes or drops in your processes, giving you insights into where potential bottlenecks or accelerators exist.

Segment Detection

Uncover hidden opportunities by pinpointing user groups with higher-than-average conversion rates or order values. Our algorithm sifts through your data, mainly looking at dimensions available in advertising platforms such as device class, geolocation, browser, and more. Plus, you have the flexibility to include any custom dimensions to fit your analysis.

Smart Notifications & Forecasts

With smart notifications, get alerted only when metrics truly deviate from the norm, filtering out the noise of regular seasonal variations. Our forecast feature extends past data, giving a glimpse into your potential future performance to ensure you’re always a step ahead.

3. User-Based Predictions

Mapp Marketing Cloud does more than focus on historical and real-time data. It monitors and harnesses your data to help you get a deeper customer understanding and get ahead by predicting user behaviors. Here’s a summary of what our AI Assistant uncovers for you:

• Estimate conversion probabilities for the next 30 days
• Gauge the likelihood of a user not returning
• Predict the potential value of a user’s next order
• Determine potential customer lifetime value

From there, it’s about acting on these insights. These predictions can be turned into actionable segments within our cross-channel marketing automation platform, allowing you to create targeted campaigns to drive engagement, customer relationships, and long-term revenue.

Customer Example of Putting Predictions into Action

One of our clients leveraged these user predictions to conduct an A/B test on the impact of offering discounts to users with a high conversion rate. Surprisingly, the conversion was roughly the same, regardless of the discount. This insight alone can lead to substantial savings!

EXPLORE MAPP’S AI ASSISTANT NOW

Our new AI module at Mapp isn’t just a tool; it’s your ally that helps you step forward in enhancing your marketing effectively and effortlessly. Take a look at Mapp’s AI Module now!