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Mapp and Nosto Launch New Integration to Deliver Hyper-Personalized, Cross-Channel Customer Journeys

Mapp and Nosto Launch New Integration to Deliver Hyper-Personalized, Cross-Channel Customer Journeys
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London, September 19th, 2024 – Mapp, the global leader in insight-driven customer experience solutions , today announced a new integration with Nosto, a leading Commerce Experience Platform (CXP).  This partnership empowers retailers to combine Mapp’s cross-channel customer insights with Nosto’s advanced analytics, enabling hyper-personalized shopping experiences across channels that boost customer engagement, sales, and customer lifetime value (CLTV).

The collaboration simplifies coordination between marketing and ecommerce teams by uniting tools, data, and workflows. Brands can now seamlessly sync customer insights from Mapp with Nosto’s behavioral data, creating smarter, more cohesive commerce experiences across email campaigns and website interactions.

“With this integration, we’re leveraging the full potential of combining rich customer insights with real-time behavioral data. Retailers can now craft more meaningful, personalized experiences across channels, ensuring that every interaction feels relevant and timely. It’s a game-changer for brands looking to deepen engagement and drive growth through smarter, more connected strategies.” — Ricardas Montvila, SVP CX & Solutions, Mapp

Key Benefits of the Integration

  1. Seamless Data Sync for Smarter Marketing Brands can now easily sync Mapp’s CDP segments with Nosto to create unified, cross-channel experiences. This includes personalizing website content to align with email, SMS, and push notifications. Likewise, Nosto’s behavioral segments can be integrated into Mapp, allowing for hyper-targeted email and mobile campaigns that match customer shopping behaviors.
  2. Enhanced Customer Segmentation and Insights Combining Mapp’s marketing data with Nosto’s segmentation tools gives brands a comprehensive view of customer behavior. With these enhanced insights, businesses can optimize their campaigns and website experiences, delivering customer journeys that increase conversion rates and customer lifetime value (CLTV).
  3. Dynamic Product Recommendations The integration enables brands to embed Nosto’s email widgets directly into Mapp marketing emails to serve personalized product recommendations. These 1:1 product suggestions can be deployed within minutes, driving increased engagement and higher sales through tailored content.
  4. Automated Re-engagement Workflows Brands can now use cart and search abandonment events from Nosto into Mapp’s Whiteboard, triggering automated workflows such as personalized emails that re-engage customers.
  5. Improved Cross-Team Collaboration The integration also strengthens collaboration between marketing and ecommerce teams. By providing a shared data set, both teams can align strategies and deliver more cohesive, personalized experiences across channels, improving efficiency and effectiveness.

Driving Retail Innovation

“This new partnership with Mapp brings together two advanced technologies to help brands create intelligent, highly personalized shopping experiences at scale,” says Frank Zimmermann, Global Head of Partnerships, Nosto. “By integrating Mapp’s robust marketing platform with Nosto’s CXP, retailers can leverage a more complete data set to drive deeper customer relationships and accelerate growth.”

About Mapp

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.

More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Coccinelle, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more.

For more information, visit: Mapp Nosto integration – Mapp

 

Press Contact: 

Mapp Digital

Hayley Strang

hayley.strang@mapp.com  

+ 44 7811 444477       

www.mapp.com  

Download press release

 

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