Information Security & Privacy: Mapp Certified to ISO 27001 under special consideration of the sector-specific standard ISO 27018

San Diego, 21 September 2021 – Mapp, the international provider of insight-led customer experiences, has successfully completed the ISO certification process for the management system, that steers – among others – Mapp Cloud. The system is in this instance also in charge of managing the cross-channel marketing automation solution Engage as well as the Intelligence-module for Customer Analytics, according to the internationally authoritative standard ISO 27001 for information security management under consideration of the ISO 27018 requirements for the protection of personal data in the cloud.

Christian Senk, Chief Security & Privacy Officer at Mapp, comments: “Customer data is our most valuable asset. The systematic and effective protection of this data is an integral part of Mapp’s DNA and the base of our reputation as a provider of insight-led customer experiences. The rigorous certification process with annual compliance audits by an independent third party gives our customers additional confidence in Mapp as the right partner.”

Steve Warren, CEO of Mapp, adds: “Confidence in data security is essential in the MarTech sector. We are therefore delighted to obtain this certification. It demonstrates our commitment to protecting our customers’ data and our professional and legally compliant approach to handling personal data in the cloud. Security and data protection are absolute priorities for us and are central to our innovative cloud service offering for cross-channel insights.”

The certification was carried out by TÜV Nord, an international provider to test, assess and validate the safety of products and services. With ISO 27001 – including ISO 27018 –,, it is certified that the development and operation of Mapp’s solutions meet the highest standards in terms of information security and data protection.

 The Engage Module, which orchestrates and automates seamless, personalized cross-channel campaign management.

 The Intelligence Module, which combines data with analytics and AI to generate actionable insights, allowing brands to better engage with their customers along the buying journey.

 The integrated Customer Data Platform (CDP) which provides a 360-degree view of each contact through unified data, enabling advanced segmentation and automation.

About Mapp

Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer experience platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. Mapp’s customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable channel, at the right time, with the optimal contact frequency. With this advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty can be achieved.

Mapp has global offices in seven countries and helps more than 3,000 companies uncover missed opportunities through an insight-led approach to marketing, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, PepsiCo, Quint, Vivienne Westwood, and The Entertainer.

Press contacts:

PR Agency: The PR Network
Jonathan Lenz
+44 (0)77953 74423
jonathan.lenz@thepr.network

Mapp
Harald Oberhofer
+49 30 755 415 120
harald.oberhofer@mapp.com

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