London, June 14, 2023 – Mapp, the international provider of insight-led customer experiences today announced the enhanced integration for Mapp Cloud – Magento (Adobe Commerce). eCommerce brands using Magento can now seamlessly integrate their online shops with Mapp Cloud, connecting their product catalogue, customer behaviour and transactions in Mapp to enable Insight-led Customer Experiences via email, SMS, Mobile Push, In-App and WebPush.
By integrating Magento with Mapp Cloud, eCommerce brands gain access to actionable data and can personalise customer experiences with Mapp’s AI-powered product recommendation engine. Additionally, businesses will gain valuable insights into product trends and understand how their offerings impact customer engagement and loyalty.
This extension also enables over 20 pre-configured eCommerce and Consumer Insights dashboards to start analysing customer behaviour right away. Once active, eCommerce brands can trigger omni-channel campaigns including Abandoned Cart, New Product Launches, Price Drop and Back-in Stock.
Ricardas Montvila, VP Global Strategy at Mapp, comments: “We are delighted we can now offer Mapp Cloud customers a seamless integration with Magento shops to deliver real-time, insight-led marketing capabilities, enabling personalised experiences and successful cross-channel campaigns. Our customers will now benefit from another trusted data source for even more targeted marketing and improved customer experiences.”
The enhanced extension to Mapp Cloud introduces a range of advanced features tailored to eCommerce success:
Marketers and data specialists should always be able to focus on their core business instead of spending their time taming the technology behind it. With the insight-based customer experience platform Mapp Cloud, marketing decision-makers have more time for what matters and can place their brand messages in the best possible way. Through customer intelligence and marketing analytics, companies easily and effectively gain cross-channel customer insights from data, which in turn enable highly personalised marketing activities. Mapp’s customers also benefit from tailored and self-optimising cross-channel campaigns based on AI-powered predictive models. Automated messages can thus be sent in the ideal marketing channel, at the optimal time and with the right contact frequency. Thanks to powerful one-to-one personalisation, maximum engagement as well as long-term customer retention are achieved. More info here.
Mapp’s digital marketing platform helps over 700 businesses across Europe and in the US. Mapp’s clients include Ella’s Kitchen, Expert, Freesat, West Ham United F.C., MyToys, Pepsico, Quint, Vivienne Westwood, and The Entertainer.
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