Mapp Delivers Exceptional Growth in the Third Quarter of 2021: Record High Demand for Mapp Marketing Cloud Continues

• Mapp closes Q3 2021 with record-breaking new business growth
• Mapp’s Insight-Led Customer Engagement Platform continues to impress new and existing customers

San Diego, 7 October 2021 – Mapp, the international provider of insight-led customer experiences, continues to grow at a record level in the third quarter of 2021. Following a successful first half of the year, Mapp recorded an even stronger new business performance in Q3 2021, with YTD sales bookings approaching a 40% increase compared to the previous year. The growth came from new customers, contract renewals across Mapp Marketing Cloud, successful cross-selling, and increased partner business.

In the US as well as in the European target markets, new customers were added or expanded their business with Mapp in the third quarter, including well-known brands such as West Ham United, Sensilab, Jelly Belly, Corel, Coop Online and Plasmon. Moreover, Mapp partnered with many new agencies, system integrators, and technology vendors, setting up future expansion into 2022. International partnerships were agreed among others with Spryker and Shopgate, and digital agencies such as GroupM, Accenture, Wavemaker and Kenscio became certified for partner business with Mapp.

Mapp is benefiting from the high demand for data-driven cross-channel marketing solutions. New attention stems from Mapp’s AI-based platform, Mapp Marketing Cloud, being recognized in “The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021” report. The analysts rated the company a Strong Performer for its cross-channel campaign management. Mapp was awarded with five out of five stars in 13 categories. Integral to achieving this top rating are the capabilities in descriptive analytics, digital intelligence, reports, dashboards, and marketing performance management as well as in the AI-based planning and orchestration of cross-channel marketing.

Steve Warren, CEO of Mapp, comments on the outstanding results: “We delivered another powerful quarter of very strong new business and revenue growth, building on the momentum from our record results since beginning of the year. In the third quarter, numerous prospects and existing customers came on board to use our full suite of Marketing tools. This shows that cross-channel campaign marketing and intelligent cloud solutions are essential for business success. At the same time, we are increasingly focusing on partner businesses to provide customers with further opportunities – for example, our latest generation of eCommerce and DTC (direct-to-consumer) functionality will help retail and CPG (consumer packaged goods) marketers drive results immediately. Large and medium-sized companies need data-driven solutions that help achieve excellent results easily and effectively through highly personalized marketing. Using AI and an insight-led strategy is crucial to this success.”

Customers benefit from the fact that Mapp Marketing Cloud is continuously being extended with new features and functionality. In September, Web Push was launched as another channel for insight-led cross-channel marketing and a new analytics API was introduced to provide data analytics programmatically.

About Mapp
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Marketing Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.

Mapp has global offices in seven countries. Mapp’s digital marketing platform helps more than 3,000 companies break away from the pack by uncovering missed opportunities, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.

Press contact:
PR Agency: The PR Network
Jonathan Lenz
+44 (0)77953 74423
jonathan.lenz@thepr.network
www.thepr.network

Mapp Digital
Harald Oberhofer
+49 30 755 415 120
harald.oberhofer@mapp.com
www.mapp.com

Download press release