Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

Harald Oberhofer

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and publishing industries. This innovation is a substantial step towards the integration of Webtrekk’s customer intelligence and marketing analytics software with Mapp’s digital marketing cloud, Mapp Cloud.

Mapp Intelligence powered by Webtrekk enriches Mapp’s portfolio, comprising the Mapp Engage cross-channel execution engine and the Mapp Acquire data management platform to deliver a truly comprehensive package for real marketing intelligence. The customer intelligence solution – enabling the collection, analysis, and activation of first-party data – is the “brain” of Mapp’s digital marketing cloud.

Mapp Intelligence powered by Webtrekk delivers the following services:

Steve Warren, CEO of Mapp, says: “In an ever more complex marketing landscape, the launch of Mapp Intelligence powered by Webtrekk will provide companies with a solution that supports marketers by dramatically simplifying their daily work. By integrating Webtrekk’s analytics and AI expertise into Mapp Cloud, we can now deliver a fully comprehensive service to our customers that enables them to easily manage their entire cross-channel marketing. We are becoming a true marketing intelligence platform – delivering added value far beyond conventional marketing clouds.”

 

CONTACT US