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Mapp Joins MACH Alliance to help eCommerce brands Future-Proof and Enhance Digital Experiences

Mapp Joins MACH Alliance to help eCommerce brands Future-Proof and Enhance Digital Experiences

Mapp, the #1 Insight-led Customer Experience Solution becomes Certified Member of MACH Alliance

London, February 7th 2023Mapp, the leading provider of insight-led customer experiences, announced today it has joined the MACH Alliance, a non-profit organisation advocating for open, best-of-breed technology ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless.

Launched in 2020, the MACH Alliance’s mission is to future-proof and drive current and future digital experiences with modern and connected enterprise technology. As a new member, Mapp is in good company alongside other MACH Alliance certified technology vendors supporting fast growing eCommerce brands, such as VTEX, BigCommerce, Akeneo, Algolia and many others.

“We’re thrilled to be joining the MACH Alliance, and becoming part of a community of innovators and strategic thinkers who are disrupting and shaping the eCommerce technology landscape, one microservice at a time” says Ricardas Montvila, Vice President of Global Strategy at Mapp.

“The Alliance bears responsibility to future-proof tech stacks, to provide a seal of confidence and a guarantee that tools are compatible and don’t create a lock-in,” said Casper Rasmussen, MACH Alliance President. “Like all our members, Mapp has met a specific set of criteria. The ability to innovate and iterate quickly is one of MACH’s core value propositions. That level of innovation requires clear, actionable and real-time consumer insights.”

Ricardas Montvila continues: “With the cost-of-doing-business crisis, brands need to innovate, change and pivot on a week’s notice. The technologies that got retailers where they are now are not going to get them where they need to be in five years time. This requires a radical shift in the way brands architect their technology stack. As brands and marketers evolve, their technology must also evolve. MACH Alliance’s phenomenal success over such a short period of time indicates that we’re experiencing the beginning of the Monolith’s death by a thousand microservices. With the Mapp Marketing Cloud MACH Certification, brands can now take advantage of Analytics, Real-time CDP and Email microservices. Our customers can have the confidence that they have chosen a truly future-proof partner to help accelerate their eCommerce.”

Mapp believes in helping brands achieve long-term success by improving the digital customer experience. To make the most of their marketing ecosystem today, businesses need API-first platforms that help connect their data, unlock additional capabilities among their MarTech stack, and optimise the entire customer experience. With the MACH ecosystem, brands can build an individual technology environment and tailor it to their requirements, to achieve greater ROI more quickly. More info here.

About MACH Alliance

The MACH Alliance is a non-profit organization, governed by an independent board to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.

The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more about the Alliance and MACH certification at, and follow us on Twitter and LinkedIn.

About Mapp

Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the #1 insight-led customer experience platform, Mapp Marketing Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalised marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimising cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalisation, the highest levels of engagement and long-term customer loyalty are achieved. 

Mapp operates globally with offices in seven countries and helps more than 700 brands including Farrow & Ball, PepsiCo, Ella’s Kitchen, Vivienne Westwood, The Entertainer, JYSK, Diageo, and Lloyds Pharmacy.


Press Contacts:

 PR Network 

Jonathan Lenz 

+44 (0)77953 74423


Mapp Digital

Camille Deschamps 

+ 33 6 48 40 79 97          

Download press release


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