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Mapp Ranked as a “Strong Performer” in the Forrester Wave 2021

Thekla Von Plate
Content Marketing Manager @Mapp
Mapp Ranked as a “Strong Performer” in the Forrester Wave 2021

Mapp was evaluated in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021… and the results are in! But before we dive into the specifics, let’s take a quick look back in time.

In 2019, Mapp acquired the customer analytics platform Webtrekk, and we quickly integrated it into our platform. The acquisition marked a significant milestone in Mapp’s dedicated journey to becoming an insight-led marketing platform with data at the core of every business decision. We decided that analytics can no longer be considered as an after-thought.

We set out to disrupt and reshape the traditional flow for CCCMs from:

Data Cross-channel Execution  Analytics


Data Insights  Cross-channel Engagement

Our vision proved worthwhile: through our insight-led approach to customer marketing, Mapp has been able to steadily grow both revenue and customer base around the globe, now partnering with companies such as Vivienne Westwood, Freesat, MyToys and Lloyds Banking Group.

Fast forward two years and the world has been shaken to its core. COVID-19 completely reshaped the landscape and led to accelerated digital transformation in almost all industries. The world turned online (because where else could you go?), the competition grew, and consumers came to expect more of companies.

Mapp experienced record growth with an increased interest in solutions that put customer insights first to drive personalized experiences, campaign optimizations, and marketing efficiency.

This year, Mapp was again evaluated within the CCCM category by Forrester. And we are honored to announce that Mapp was named a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021.

Forrester’s take on Mapp’s insight-led approach

The Forrester Wave aims to provide potential buyers of B2C marketing software with detailed and unbiased insights on the platforms’ capabilities (and limitations). It’s their way of helping marketers select the right solution for their needs.

We believe that Forrester has recognized our message and position in the market. As an insight-led customer experience platform, our goal is to enable marketers to mine actionable insights from their data and use that to improve their customer experience and engagement.

According to the Forrester Wave: “Mapp Digital stands out for its aspirational vision of marketing as an insights-driven business function. It differentiates with marketer-friendly analytics, AI-driven planning and orchestration, and comprehensive measurement and optimization capabilities aligned with business KPIs.

Forrester points out the importance for CCCM vendors to offer various marketing channels that go beyond email and mobile text messaging. Mapp Cloud provides a wide range of communication channels, and we regularly add more into the marketing mix – with the most recent product update launching direct mail.

Mapp Cloud has set out to help marketers move away from relying on gut-feeling for decision-making and instead use real-time data and actionable insights. The focus on this data-driven strategy has been a significant success. We will continue to empower marketers with insights, and we will continue to believe in our marketing philosophy – backed by Forrester’s rigorous evaluation.

A closer look at our scores

In 13 out of 30 categories, Mapp Cloud was rated with the highest score of 5!

The following categories are what we believe make Mapp Cloud stand out:

 Descriptive Analytics: With Mapp Intelligence as our analytics source of truth, we offer our customers actionable insights based on their own reliable first-party data.

 Measurement and Optimization: All Mapp Cloud elements run on data for constant improvements and adjustments, paired with AI-driven predictions and orchestration.

 Product Vision: We put data first – always. Forrester endorses our product vision of insight-led cross-channel marketing on a unified database.

 Partner Ecosystem: Our extensive network of technical and consulting partners is a win-win for our customers and us. Be it through support, integration, implementation, or knowledge exchange: our dedicated partners complete the picture.

 Supporting Products and Services: Mapp’s advanced integration options connect our customers’ entire marketing ecosystem, including the CRM, eCommerce, POS, CMS, and loyalty programs. As a result, companies can enrich customer profiles with data from all your sources and activate it in cross-channel campaigns.



We are deeply convinced that our insight-driven approach to achieving outstanding customer experience is the best track for brands to succeed in an ever more competitive online environment. We believe the Forrester Wave confirms this by rating Mapp Cloud as a Strong Performer. Would you like to find out how Mapp can help your business leap forward by putting data first? Get in touch!

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