Most Effective Data & Analytics Campaign: Mapp nominated alongside The Entertainer as finalist in Masterclassing Awards

London, 1 June 2021 – Mapp, the international provider of insight-led customer experiences, has been nominated as a finalist in the Masterclassing Effective Digital Marketing Awards, alongside The Entertainer, within the ‘Most Effective Data & Analytics Campaign’ category.

Mapp and The Entertainer have been nominated for this award due to the incredibly successful partnership between both companies.

With the help of Mapp, The Entertainer realigned its online strategy and combined customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily actionable insight-led engagement at scale. The new strategy was created to reduce abandonment and churn, acquire more customers, and extract more revenue from the existing customer base.

Since implementing Mapp Marketing Cloud, The Entertainer and ELC have achieved phenomenal results including:

• 138% revenue growth throughout 2020 from their email channel alone
• 430,000+ unique customers converted in the last 3 months
• 300M+ dynamic personalization impressions served across email and web in last
  4 months
• 150M page views tracked across the website
• 600M DMP events per month

These results have been achieved in just 3 months since The Entertainer completed their onboarding with Mapp Marketing Cloud which makes the future of this partnership look even more exciting.

Rob Wood, Head of Online at The Entertainer and ELC commented: “Mapp is a hugely important part of the Entertainer Digital Team. Their tech and expert support have made a huge difference to our understanding of our customers and has allowed us to improve and personalize our messaging across email, SMS and on the website. In a year where eCommerce has become more important to our business than ever before, the triple digit sales growth Mapp has driven has been a huge factor in our success.”

The winner of the ‘Most Effective Data & Analytics Campaign’ will be announced at a virtual awards ceremony on 9th July: https://www.masterclassing.com/awards

About The Entertainer
The Entertainer, the fastest-growing family-owned high street toy retailer in the UK, has been a leader in its space since 1981. In February 2019, The Entertainer acquired Early Learning Centre (ELC), with over 300 franchise stores internationally

About Mapp
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Marketing Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.

Mapp has global offices in seven countries. Mapp’s digital marketing platform helps more than 3,000 companies break away from the pack by uncovering missed opportunities, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.

Press contact:
PR Agency: The PR Network
Jonathan Lenz
+44 (0)77953 74423
jonathan.lenz@thepr.network
www.thepr.network

Mapp Digital
Harald Oberhofer
+49 30 755 415 120
harald.oberhofer@mapp.com
www.mapp.com

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