Platform
Channels
Services
Clients
Partners
BlogOur latest posts on digital
marketing.
ResourcesAccess to guides, case studies, webinars & more.
LearningDevelop your knowledge at your own pace with Mapp learning tools!
About us
To gain a comprehensive understanding of the multifaceted MACH technology landscape, Ricardas Montvila, SVP Customer Experience & Solutions at Mapp, conducted interviews with professionals from a broad spectrum of organizations, each at different junctures in their MACH journey.
Participants ranged from CTOs and Product Owners to Chief Marketing Officers at major companies like Danone and Flaconi, a leading beauty retailer in Germany. We also included insights from innovative startups like MINILOOP, a sustainable baby clothing subscription service, as well as from specialty retailers such as Tikamoon in solid wood furniture, and Gadero, a garden timber and paving supplier.
By hearing the stories from our participants at different stages of their MACH adoption, it paints a clear picture of the adaptability and scalability of MACH technology to meet the distinct demands and infrastructural realities of diverse business models. It also highlights the transformative impact MACH technology can have on enhancing customer experiences, streamlining operations, and nurturing a culture of innovation and collaborative growth within organizations. Rethinking the fundamentals of how businesses redefine their eCommerce architecture wasn’t a priority in an era of slow change and stable industries, but during a time of accelerated technological progress, it now must be.
MEET THE PRACTITIONERS AND LEARN FROM THEIR JOURNEYS:
In this interview, Anurag Kashyap, Technical Architect – Omnichannel & eCommerce at GrandVision, provides an in-depth account of his company’s journey with the Microservices, API-first, Cloud-native, and Headless (MACH) approach.
Anurag reveals that his experience with MACH began at a previous company that was struggling to modernize its 90s-era monolithic applications. He discusses how the switch to a service-oriented architecture (SOA) and then to MACH facilitated a more efficient and leaner codebase, enabling faster roll-outs of new features and leading to considerable cost savings.
Sandro Blum, Co-Founder of MINILOOP describes MINILOOP’s journey from a small start-up to a growing company poised to scale up its baby clothing subscription service. He emphasizes the challenges of high labor costs in Switzerland and the necessity of transitioning from manual processes to a scalable technological infrastructure. Blum highlights the adoption of the MACH architecture to address the unique requirements of their circular economy model. Despite MINILOOP’s use of WooCommerce, the limitations have led to plans for a more integrated system that aligns with MACH principles, ensuring that MINILOOP can efficiently manage customer growth and enhance its service offerings.
In his interview, Sven Rosemann, CTO at Flaconi, discusses how the company, one of Germany’s leading online beauty and self-care retailers, serves over three million active shoppers with a vast range of products from nearly 1,000 brands. He highlights how adopting MACH architecture has enhanced their development team’s flexibility and how incremental changes, such as training cross-functional teams on Dynamic Yield’s back-end integration, have started to deliver results. Read more to discover how Flaconi continuously improves its online shopping experience and business operations.
In an interview, Suzana, Managing Director at PBSL Group, detailed their gradual yet transformative journey towards a MACH architecture, emphasizing the shift from small, incremental improvements to a comprehensive digital strategy. She highlighted PBSL’s challenge in adapting to a customer-centric approach in a traditionally trade-focused market. Operating across the UK with multiple brands, PBSL merged with Securiflex, complicating their business model in an industry slow to adopt digital trends. Their technology stack, a combination of AWS, Google Cloud, and a homegrown ERP system, was strategically enhanced with a Mapp Marketing Cloud integration for improved data processing and personalization.
In his interview, Paul Henderson, Head of Digital Technology at Edrington, discusses their MACH journey. Edrington, known for premium brands like The Macallan and Highland Park, employs 2,500 people globally. They improved development and onboarding by breaking down their monolithic API into microservices. Henderson emphasizes demonstrating solution value and speed-to-value over complex diagrams and notes the challenges of off-the-shelf platforms. Edrington is dedicated to evolving their digital infrastructure, aligning their technological approach with their legacy of craftsmanship. Read more to learn how Edrington leverages MACH for innovation.
In this in-depth interview, Ralph Urmel, Senior Digital Experience Manager at Danone, specializing in the Alpro brand, provides a detailed look into the integration and utilization of MACH technology within the organization. Since joining Alpro in 2019, Ralph has been instrumental in adopting MACH solutions, beginning with a new website launch. He delves into the complexities of working within a large company like Danone, the autonomy Alpro enjoys, the challenges faced, and the ongoing efforts to synergize knowledge across different brands. Ralph’s insights offer a unique glimpse into the business-driven approach to MACH technology, reflecting on the balance between innovation, integration, and the practicalities of implementation.
In his interview, Romain Piasecki, Product Owner at Tikamoon, discusses the company’s MACH journey. Tikamoon, known for its sustainable solid wood furniture, has optimized website performance and improved conversion rates through MACH technology. Piasecki highlights the importance of internal advocates for MACH and the value of MACH Alliance-certified vendors, which can lead to adopting more projects like DAM and CMS solutions. He also emphasizes MACH’s role in addressing business challenges with a best-of-breed approach. Read more to discover how Tikamoon leverages modern technology for success.
In an interview about his MACH journey at Gadero, Niek Hindriks, a freelance eCommerce specialist, detailed the transformative process of rebuilding their eCommerce platform. He highlighted the shift from an outdated, complex custom-built CMS to a new system focused on improving customer experience with the latest technology. Key to this transformation was the implementation of a Product Information Management (PIM) system to manage a large number of products efficiently. Niek emphasized the importance of detailed requirements for each component of their tech stack and the benefits realized post-transformation, such as significantly improved website loading times and conversion rates.
A seasoned Freelance CTO and Technology Strategy IT Consultant, Program Manager & Solution Architect with over 17 years of expertise in navigating the digital landscapes of various industries. He advises on MACH and unified commerce projects, and helps manage development teams but also delivers “brick and mortar” solutions e.g. store experiences and in-store retail applications, minimizing friction between touchpoints and unifying journeys.
DE