In a world where real-time data is key, marketers need to rely on solutions that connect the dots to activate powerful automation and personalize the entire customer journey. Leverage our open marketing automation platform to easily build complex marketing scenarios, act upon contextual data, and execute more effective cross-channel campaigns.
Mapp Cloud’s new automation capabilities, powered by our HTTP connector, allow external systems to be included in automation workflows. This feature allows marketers to link Mapp’s marketing automation tool to any platform in order to set up powerful automation workflows. Send requests to third-party systems and trigger a variety of events based on their responses. As a result, you’ll have more flexibility in the automation and personalization of your marketing activities, based on your existing technology stack.
Camille Deschamps, Product Marketing Manager at Mapp, says: “Marketers will be able to use the developer interface of any platform to trigger external actions, retrieve additional data, and integrate them seamlessly into their automation workflows.”
Marketers can use Mapp’s out-of-the-box marketing automation with their existing and running marketing technology stack to tackle a multitude of challenges. With this new feature, you can automate the communication between all your marketing technology tools to shape your data flow and get that time back for more meaningful tasks.
“We want to help marketers unlock more time in their busy schedules to focus on meaningful tasks and creative projects. Mapp’s automated engine saves valuable time by effectively integrating data from a multitude of third-party systems. Our goal is to establish Mapp Cloud as the central control tool for digital marketing, enabling marketers to transparently capture, increase, and continuously optimize their success,”according to Michael Diestelberg, Mapp’s VP of Product & Marketing.
The above are just a few use cases – the possibilities are endless when it comes to connecting to third-party systems! Mapp Cloud can be seamlessly connected to all tools commonly used by marketers: