We published 79 blog posts in 2017! Plus 28 in German, 27 in French and 11 in Italian. Which ones did you find the most interesting? We took a look at which blog posts on the English Mapp Digital blog were the most popular last year in case you missed them the first time around.
As a digital marketer, you probably find yourself overwhelmed by the vast array of tools out there. Yael Kochman researched and compiled a recommended list of 45 digital tools to help you choose the ones most relevant for you.
At the beginning of 2017, our expectations were high and we were anxiously awaiting the development of many mobile specific marketing trends to unfold right before our eyes. Florian Steps predicted five mobile marketing trends to watch out for.
There is no better time than a long summer vacation to catch up on some reading. I recommended 19 marketing books to add to your summer reading list.
Your time is limited so how do you choose which marketing events to attend? We tried to help with a list of 12 marketing events we thought you would not want to miss in the second half of 2017.
There is no engagement without content. Two globally recognized content strategists shared their tips with us on how to create an intelligent, structured, content strategy to truly engage your audience.
What should you be testing to improve your email campaign performance? Jasmin Altenhofen explained that A/B testing can be wrapped up and executed easily.
2017 was an incredible year for Mapp, with major growth and recognition worldwide. It goes without saying that the work we do with our customers makes this business what it is, and we were delighted to report that several marketing campaigns we created for our customers were shortlisted for two of the marketing industry's most sought-after awards.
Augmented reality (AR), virtual reality (VR), 360 degree videos and photos, artificial intelligence or marketing automation. These were among the top digital marketing trends of 2017 and will for sure be crucial to also wipe out your competition in 2018.
In 2017, there were both many open questions and a lot of interest around what is a Data Management Platform. So we explained how does a DMP work and how can it be integrated with your existing marketing stack.
Actionable tips on how to implement a strategic email marketing campaign approach that offers the right balance and blend of frequency, segmentation, relevance, creative and continued testing, plus a keen eye for the overall subscriber experience always come in handy.
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