Our 10 Most Popular Blog Posts of 2017

We published 79 blog posts in 2017! Plus 28 in German, 27 in French and 11 in Italian. Which ones did you find the most interesting? We took a look at which blog posts on the English Mapp Digital blog were the most popular last year in case you missed them the first time around.

1. 45 Digital Retail Tools to Skyrocket Your Success

As a digital marketer, you probably find yourself overwhelmed by the vast array of tools out there. Yael Kochman researched and compiled a recommended list of 45 digital tools to help you choose the ones most relevant for you. 

2. Mobile Marketing Trends of 2017: The Sky's the Limit

At the beginning of 2017, our expectations were high and we were anxiously awaiting the development of many mobile specific marketing trends to unfold right before our eyes. Florian Steps predicted five mobile marketing trends to watch out for.

3. Summer Reading: 19 Marketing Books to Pack For Your Holidays

There is no better time than a long summer vacation to catch up on some reading. I recommended 19 marketing books to add to your summer reading list.

4. 12 Shortlisted Marketing Events for the Second Half of 2017

Your time is limited so how do you choose which marketing events to attend? We tried to help with a list of 12 marketing events we thought you would not want to miss in the second half of 2017.

5. The Route to Customer Engagement Starts with Intelligent Content Marketing

There is no engagement without content. Two globally recognized content strategists shared their tips with us on how to create an intelligent, structured, content strategy to truly engage your audience.

6. Increase the Conversion Rates of Your Email Campaigns with the Correct A/B Testing

What should you be testing to improve your email campaign performance? Jasmin Altenhofen explained that A/B testing can be wrapped up and executed easily.

7. Mapp Nominated For 4 Key Marketing Awards

2017 was an incredible year for Mapp, with major growth and recognition worldwide. It goes without saying that the work we do with our customers makes this business what it is, and we were delighted to report that several marketing campaigns we created for our customers were shortlisted for two of the marketing industry's most sought-after awards.

8. Top 2017 Digital Marketing Trends to Wipe Out Your Competition - The Hateful 5

Augmented reality (AR), virtual reality (VR), 360 degree videos and photos, artificial intelligence or marketing automation. These were among the top digital marketing trends of 2017 and will for sure be crucial to also wipe out your competition in 2018. 

9. What is a Data Management Platform and Why Do YOU Need One

In 2017, there were both many open questions and a lot of interest around what is a Data Management Platform. So we explained how does a DMP work and how can it be integrated with your existing marketing stack.

10. 5 Key Strategies To Increasing Revenue With Email Marketing Know How

Actionable tips on how to implement a strategic email marketing campaign approach that offers the right balance and blend of frequency, segmentation, relevance, creative and continued testing, plus a keen eye for the overall subscriber experience always come in handy. 

Make sure you don't miss a single blog post in 2018, subscribe to our blog and get the latest posts delivered straight to your inbox. Or please get in touch if you want to become a guest blogger: veronika.feriancek@mapp.com 


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