London, October 28, 2020 – Mapp Digital, the international provider of cloud-based insight-led customer engagement, has been appointed by pet-friendly holiday company PetsPyjamas to help it improve the personalisation of its customer outreach.
PetsPyjamas has integrated Mapp into its digital marketing strategy to improve its cross-channel marketing by maximising its use of segmentation and developing more sophisticated customer journeys.
PetsPyjamas is an award-winning destination for dog-friendly travel, where customers can choose from over 10,000 dog-welcoming stylish hotels, cottages and B&Bs, many with packages exclusive to PetsPyjamas. PetsPyjamas’ expert Pet Partners helps customers to find the best getaway for them and their pets, catering to all breeds and budgets.
By using Mapp Engage, the brand now has in place a range of personalised marketing approaches that it could not previously automate.
Mapp ensured better levels of support and customer service, along with impressive response times.
Mapp Engage uses campaign dashboards and allows personalised messaging in real time across email, social, mobile push, in-app messaging, SMS, microsites and paid media.
Aimee Withrington, Head of Marketing, PR and Communications, PetsPyjamas, comments:
“Mapp has provided us with a level of audience segmentation that was previously unattainable. We would formerly have to spend a great deal of time manually personalising our messages, which are now achievable in a few clicks. This has allowed us to be able to develop far more sophisticated customer journeys.”
Ricardas Montvila, Senior Director, Global Strategy, Mapp, adds:
“We are very pleased to be working with PetsPyjamas to help them to develop their digital marketing along the lines of improved segmentation. They have lots of opportunities to continue automating their customer journeys and finding new ways to engage with, and sell to, dog owners.”
PetsPyjamas are the leaders of dog-friendly travel throughout the UK & Europe. Our expert Pet Partner team provide a unique and personalised experience to our ever growing avid dog-loving travellers. Launched in 2012 by the founders of toptable.com, we are playing a key role in the exploding trend around pets as true family members and are focused on making the Travel Industry truly Pet Welcoming.
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.
Mapp has global offices in six countries. Mapp’s digital marketing platform helps more than 3,000 companies break away from the pack by uncovering missed opportunities, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.