Mindshare needed a technology partner that not only allowed for data collection but could also offer expertise on how to communicate with a new lead once they’ve been acquired. Companies often run data capture campaigns to grow their customer base, but once collected they aren’t always sure how best to follow up with these new leads. That’s where Mapp came in.
Expert International is the world’s most significant retail chain of consumer electronics, with a strong presence in Europe. In Italy, they manage 400 stores across the country with a three-level pyramid business structure. Due to their complex company architecture, Expert made the decision to rely on a professional 360-degree digital marketing software. In 2016, they chose Mapp Cloud as their main marketing communication platform.
Freesat is a subscription-free satellite TV service offering “no subscriptions, just great telly.” Even though they partnered with Mapp only a couple of months ago, they are already fully integrated with the platform and their marketing campaigns are up and running. Freesat is a company with big ambitions for their marketing – and Mapp is helping them realize those ambitions.
Read on to find out how Freesat used Mapp Cloud to tackle their challenges and become a data-driven company.