Resource Media: Digital Guides

Our State of Customer Experience survey found that marketing teams will be using their budgets much differently by moving away from paid ads and investing in first-party data strategies and owned channels to boost customer acquisition.

With privacy concerns reshaping data practices and the impending sunset of third-party cookies by major platforms like Google, businesses now have a pivotal moment to stand out, deliver personalized experiences, and differentiate themselves from the competition.

Introducing our comprehensive eGuide in collaboration with Usercentrics: “Marketer’s Guide to First-Party Data: Benefits & Strategic Activation.” This eGuide will equip you with insights on:

• Personalizing customer experiences by adopting a customer-centric data approach
• Unleashing the advantages of a first-party data strategy
• Obtaining customer consent to ensure compliance and avoid privacy fines
• Understanding the role of Customer Data Platforms (CDPs) and their distinctions from CRM and DMP systems
• Real-world examples of first-party data activation in retail, banking, and publishing
• Case study: How PepsiCo leveraged first-party data to drive maximum social engagement
• Case study: How KfW streamlined global consent management for optimized customer experiences

Download our eGuide now and embrace the power of first-party data to unlock exceptional growth opportunities for your business.

Considering going direct-to-consumer (D2C)? Don’t follow traditional retail tactics. Mapp & VTEX have compiled the must-read differences and opportunities for D2C marketing.

Mapp commissioned Forrester Consulting to conduct a study with 200+ CX technology decision-makers across multichannel retail, eCommerce, consumer packaged goods/direct-to-consumer retail, and financial services to explore how they gather and analyze customer insights to improve the customer experience.

This guide will help you in your evaluation process of digital marketing platforms by highlighting 11 key questions you must ask every vendor. For each question, we have identified the risk of not having the feature/function and the must-haves you should be looking for in a platform.

Implementing marketing technology requires a great investment of time and resources and should be planned carefully to avoid any negative impact on your day-to-day business activities. By asking the right questions to digital marketing vendors, you can accelerate the time-to-value and avoid buyer’s remorse down the road.

This guide is designed for companies that:

• Have outgrown their current solution
• Want to scale their marketing activities
• Don’t find value in their current solution
• Want to consolidate many point solutions
• Want to become more data-driven

Mapp has put together a Digital Marketing Playbook of 100 straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. All these tactics help you to get in touch with your customers and improve engagement. You just have to pick what your objectives are for the upcoming months and this playbook will guide you through the strategies you should focus on.

As many of our fellow marketers are working from home, please submit your preferred address where we can send you a copy of our playbook!

Please give us your input by November 9, 2020. The playbook will be sent out on a first-come, first-serve basis until we run out of copies.

Marketing is like a sport. Some people do it to stay fit, while others do it to become professional athletes. No one ever wins an Olympic medal without measuring every single aspect of their performance, from calorie intake to sleep patterns to speed. Because athletes know you can’t improve what you can’t measure.

Are you marketing to keep the lights on or to win big?

This white paper will help you:

• uncover the problem with traditional analytics
• understand why analytics and customer insights matter
• build a business case for adopting actionable analytics and customer insights for your organization
• optimize what will make the most impact
• move from gut feel to Artificial Intelligence

There are many opportunities to improve your digital marketing to grow revenue and increase customer engagement. The challenge, however, is picking the right tactics to focus on that will provide the most uplift with the least amount of effort and, more importantly, will not compromise the future growth of your business.

Mapp has put together a Digital Marketing Playbook of 100 straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. You just have to pick what your objectives are for the upcoming months and this playbook will guide you through the strategies you should focus on.

Marketing is like a sport. Some people do it to stay fit, while others do it to become professional athletes. No one ever wins an Olympic medal without measuring every single aspect of their performance, from calorie intake to sleep patterns to speed. Because athletes know you can’t improve what you can’t measure.

Are you marketing to keep the lights on or to win big?

This white paper will help you:

• uncover the problem with traditional analytics
• understand why analytics and customer insights matter
• build a business case for adopting actionable analytics and customer insights for your organization
• optimize what will make the most impact
• move from gut feel to Artificial Intelligence

The end of the year is the most profitable time for retail and e-commerce businesses – but also the most stressful time for retail marketers. This is why Mapp decided to give you a hand. Our newest e-book helps you to keep your head afloat with 10 hands-on tips to get you through the holiday season successfully.

This exclusive e-book (7 minute read) contains 10 practical tips on:

• How to get your customer data to work for you
• Easy and cost-effective steps to reach your KPIs
• Leveraging holiday data to fuel Q1 revenue

With Black Friday falling on the latest possible date (November 29th), retailers only have 26 days until Christmas this year. Effectively engaging shoppers is critical to your holiday season sales. Use this e-book as your retail marketing check list!

Marketing has evolved into a customer-centric discipline, which places individual customers at the heart of marketing design and delivery. As a result, customer insights can be the difference between a healthy bottom line and a struggling business.

This free e-book gives you tips on how to gain valuable insights that can be turned into actions to make a measurable difference for your business. Learn how to identify the motivations, actions, and values of your customers.

In this exclusive e-book (8 minute read), you will learn:

• How to go beyond raw data and truly get to know your customers
• How to increase customer centricity by collaborating with your customers
• The benefits of consolidating and unifying all of your data
• How to analyze your customer journeys – all touchpoints included

Download this ebook to discover the types of customer insights from which your business can learn.

This report highlights the digital marketing tools and strategies that help online merchants drive sales and engage shoppers.

More retailers, especially web-only brands, are embracing online advertising as it feeds more shoppers to their website. But digital marketing goes beyond paying for an ad on Google or sending an email. Retailers are more frequently embracing social media and technology-enabled tools to better reach consumers where they are.

This Digital Marketing Report will detail a number of success stories where new – and traditional, but still successful – types of digital marketing have helped retailers achieve some long-sought goals.

This whitepaper uncovers the challenges marketers face in today’s world of marketing technology, as well as the solutions. The challenge lies with deep-rooted data silos that cause fragmented data and, in turn, fragmented marketing. The solution can be found in breaking down those data silos, allowing for the free flow of data between marketing technology platforms and organizational departments. With this converged data infrastructure, the marketer will be able to create a 360-degree profile of their individual customers, providing the foundation for truly customer-centric marketing.

• Find out how data silos are impeding your business’ success
• Learn how to break through silos and converge data on a customer data platform (CDP)
• Discover how single customer profiles based on real-time data will enable customer-centric marketing

This guide lays out the most common challenges and accompanying strategies for retailers. Retail businesses that primarily focus on online marketing continue to build a loyal and engaged customer base, as digital influences almost every step of the decision-making and buying process. There is an urgency to transform marketing and connect with more digitally-savvy consumers. Do you need help tackling common digital marketing challenges?

• Learn how technology has driven the retail industry to evolve
• Uncover the solutions for common digital marketing challenges
• Find out how Mapp can help your business become digital-first

There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise and continue to steal market share in the consumer goods landscape. As a result, online sales are booming in the industry and, according to McKinsey, “as much as 30%, or $50 billion, of the CPG industry’s sales growth in the next five years will come from online.”