DE
Platform
Solutions
Channels
Customers
Partners
BlogOur latest posts on digital
marketing.
ResourcesAccess to guides, case studies, webinars & more.
About us
Considering going direct-to-consumer (D2C)? Don’t follow traditional retail tactics. Mapp & VTEX have compiled the must-read differences and opportunities for D2C marketing.
Mapp commissioned Forrester Consulting to conduct a study with 200+ CX technology decision-makers across multichannel retail, eCommerce, consumer packaged goods/direct-to-consumer retail, and financial services to explore how they gather and analyze customer insights to improve the customer experience.
Sender reputation and email delivery hinges on the content message and to whom it is sent. Remove subscribers who do not engage or those who do not open your emails. Every address should be sent an email at least once every 3 months. See how you can ensure a clean list of email recipients.
This guide will help you in your evaluation process of digital marketing platforms by highlighting 11 key questions you must ask every vendor. For each question, we have identified the risk of not having the feature/function and the must-haves you should be looking for in a platform.
Implementing marketing technology requires a great investment of time and resources and should be planned carefully to avoid any negative impact on your day-to-day business activities. By asking the right questions to digital marketing vendors, you can accelerate the time-to-value and avoid buyer’s remorse down the road.
This guide is designed for companies that:
Mapp has put together a Digital Marketing Playbook of 100 straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. All these tactics help you to get in touch with your customers and improve engagement. You just have to pick what your objectives are for the upcoming months and this playbook will guide you through the strategies you should focus on.
As many of our fellow marketers are working from home, please submit your preferred address where we can send you a copy of our playbook!
Please give us your input by November 9, 2020. The playbook will be sent out on a first-come, first-serve basis until we run out of copies.
Marketing is like a sport. Some people do it to stay fit, while others do it to become professional athletes. No one ever wins an Olympic medal without measuring every single aspect of their performance, from calorie intake to sleep patterns to speed. Because athletes know you can’t improve what you can’t measure.
Are you marketing to keep the lights on or to win big?
This white paper will help you:
There are many opportunities to improve your digital marketing to grow revenue and increase customer engagement. The challenge, however, is picking the right tactics to focus on that will provide the most uplift with the least amount of effort and, more importantly, will not compromise the future growth of your business.
Mapp has put together a Digital Marketing Playbook of 100 straight-forward and easy-to-implement digital marketing tactics that are proven to deliver results. You just have to pick what your objectives are for the upcoming months and this playbook will guide you through the strategies you should focus on.
Marketing is like a sport. Some people do it to stay fit, while others do it to become professional athletes. No one ever wins an Olympic medal without measuring every single aspect of their performance, from calorie intake to sleep patterns to speed. Because athletes know you can’t improve what you can’t measure.
Are you marketing to keep the lights on or to win big?
This white paper will help you:
The end of the year is the most profitable time for retail and e-commerce businesses – but also the most stressful time for retail marketers. This is why Mapp decided to give you a hand. Our newest e-book helps you to keep your head afloat with 10 hands-on tips to get you through the holiday season successfully.
This exclusive e-book (7 minute read) contains 10 practical tips on:
With Black Friday falling on the latest possible date (November 29th), retailers only have 26 days until Christmas this year. Effectively engaging shoppers is critical to your holiday season sales. Use this e-book as your retail marketing check list!
Marketing has evolved into a customer-centric discipline, which places individual customers at the heart of marketing design and delivery. As a result, customer insights can be the difference between a healthy bottom line and a struggling business.
This free e-book gives you tips on how to gain valuable insights that can be turned into actions to make a measurable difference for your business. Learn how to identify the motivations, actions, and values of your customers.
In this exclusive e-book (8 minute read), you will learn:
Download this ebook to discover the types of customer insights from which your business can learn.
Fresh from the Press: The Mapp Global Provider Report 2019
Would you like to find out how the big international players are standing against local providers? Then download the study now for unique insights.
This report highlights the digital marketing tools and strategies that help online merchants drive sales and engage shoppers.
More retailers, especially web-only brands, are embracing online advertising as it feeds more shoppers to their website. But digital marketing goes beyond paying for an ad on Google or sending an email. Retailers are more frequently embracing social media and technology-enabled tools to better reach consumers where they are.
This Digital Marketing Report will detail a number of success stories where new – and traditional, but still successful – types of digital marketing have helped retailers achieve some long-sought goals.
This whitepaper uncovers the challenges marketers face in today’s world of marketing technology, as well as the solutions. The challenge lies with deep-rooted data silos that cause fragmented data and, in turn, fragmented marketing. The solution can be found in breaking down those data silos, allowing for the free flow of data between marketing technology platforms and organizational departments. With this converged data infrastructure, the marketer will be able to create a 360-degree profile of their individual customers, providing the foundation for truly customer-centric marketing.
This guide lays out the most common challenges and accompanying strategies for retailers. Retail businesses that primarily focus on online marketing continue to build a loyal and engaged customer base, as digital influences almost every step of the decision-making and buying process. There is an urgency to transform marketing and connect with more digitally-savvy consumers. Do you need help tackling common digital marketing challenges?
There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise and continue to steal market share in the consumer goods landscape. As a result, online sales are booming in the industry and, according to McKinsey, “as much as 30%, or $50 billion, of the CPG industry’s sales growth in the next five years will come from online.”
