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Mapp commissioned Forrester Consulting to study over 200 CX professionals at B2C companies to understand how they gather and analyze data for an improved customer experience.
At the start of the year, we set out to identify how companies across Europe reshaped their marketing strategies after the outbreak of the pandemic. Over 1000+ surveys later, the Digital Marketing Survey results are in!
Unsurprisingly, we found out that 63% of businesses in the UK have accelerated digital and technology innovation more than they had planned due to the COVID-19 pandemic. However, this transition wasn’t without struggles. From technology and investments to the strategy for the future, this survey analysed how marketers faced the unexpected challenges of last year – and are going to face an unpredictable 2021.