Featuring Guest Speakers from LloydsPharmacy & Forrester 

Over the past few years, the world has increasingly become aware of the importance of good physical and mental health. In turn, the demand for wellness products and services online has risen dramatically in conjunction with growing customer expectations. Creating frictionless and personalized eCommerce experiences to engage and retain consumers has become essential for brands in this rising and competitive market.

In this webinar, together with Lloyds Pharmacy and Forrester, we will discuss the trends and opportunities that will shape the health, wellness, and fitness market in 2023, and share successful strategies & tactics to help you stand out, including:

• eCommerce trends and predictions in 2023
• Why leveraging digital channels to help consumers change their behaviour should be a must-do
• Brand Success Story: How Lloyds Pharmacy accelerated its eCommerce business over the last two years
• Why insights need to be at the core of your Martech to succeed in this market

Whether you’re an eCommerce, DTC, or Omnichannel Retailer in the Health, Wellness and Fitness industry, this webinar is for you!

Watch the webinar now →

Speakers

William Connor
ECRM Manager
LloydsPharmacy

Emily Pfeiffer
Principal Analyst
Forrester

Ricardas Montvila
VP Global Strategy
Mapp

More and more, consumers interact with eCommerce brands on a multi-channel basis, switching instinctively between emails, mobile apps, bricks-and-mortar, social media and websites. And whilst many marketers think about channels separately, consumers expect a single cohesive experience that transcends channels.

That’s why we joined  forces with the experts at Fresh Relevance to share practical ways to provide your customers with a consistent and tailored experience across multiple channels, based on consumer trends.

This 40′ session covers the main tips and tricks on how to improve your customer experience in a multichannel environment:

1. Types of cross-channel dynamic content to include in your marketing
2. Creating a cross-channel cart recovery program
3. Joining the dots between your online and physical stores with geotargeting
4. Optimizing the cross-channel retargeting experience

Speakers

Camilla Bass
Senior Content Marketing Manager
Fresh

Josh Beale
Principal Account Director, Global Retail and CPG
Mapp

THE ROI OF INSIGHT-LED MARKETING: HOW TO MEASURE IT AND MAXIMIZE IT?

Deep customer understanding is essential to create meaningful experiences with your brand. But while many solutions are available in the market to help businesses reach that level of customer knowledge, most of them are missing the most important piece of the puzzle: An insight-driven methodology. To be successful nowadays, brands need that perfect combination of technology and methodology to expand their team’s knowledge, making their marketing strategy sustainable, and maximize their ROI.

In this webinar, we will demystify the insight-led approach, help you understand the real value you can get from an Insight-led solution in your Martech stack and give you the keys to unlock the full potential of your marketing ecosystem.

Join Mapp and Forrester Guest speakers Corey McNair and Rusty Warner on to learn more about:

• Why Insight-led marketing?
• Quantifying value in the marketing stack
• Key metrics for assessing the performance of your marketing efficiency

 
Here’s a sneak peek of the webinar.

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Google have sparked quite a stir recently, with Universal Analytics being discontinued and having to battle more legal challenges in Europe. Some of you may have even googled for a “analytics alternative” (pun intended). This came around unexpectedly and we are sure many of you have thought: “We are so close to the Easter break. Let’s get this done quickly and think about a permanent solution later.” And there is nothing wrong with that. However, missing an opportunity to re-evaluate a technology you were using for the last 10 years and make an informed decision – is a mistake.

Whilst Google Analytics may be used or maintained by a couple of employees, this topic impacts everyone in your marketing organization. We are inviting you to a webinar to guide you through the impact assessment for your specific role.

This webinar is for:

• Senior Marketing leaders
• Analytics professionals
• CRM Marketing professionals
• Data & Privacy professionals
• Agencies

Agenda

• Known facts about changes
• Exploring key considerations for each role
• What is the alternative?

Speakers

Manuel Montanari
Senior Digital Analytics Consultant
Mapp

Ricardas Montvila
Vice President, Global Strategy
Mapp

An informative webinar on direct-to-consumer marketing

Many brands have been dipping their toes in the DTC world, with the primary driving force being a declining margin through the retail channel. However, these newer reasons are validating a second wave moving to the DTC model.

There are several key differentiators that DTC brands should focus on that can positively influence the experiences that a direct-to-consumer relationship can offer.

Here’s what Mapp and VTEX covered: 

• The emergence of DTC and why brands are making this shift
• 10 key differences between Retail and DTC
• How to build a customer experience (CX) strategy for DTC
• Real-life examples of marketing tactics unique to DTC

Featuring:

• Ricardas Montvila, VP Global Strategy at Mapp
• Travis Eiland, VP Business Development at VTEX

All too often, digital marketers will dissect their marketing strategy along demographic lines such as age, gender or locality. This makes simplistic assumptions that do not take account of the complexity of human behaviour, regardless of age. Such assumptions will ultimately alienate the very people you’re trying to reach.

Here’s what Ricardas Montvila, VP Global Strategy at Mapp, covered at YMS London: 

• Ricardas called on marketers to start communicating with customers in a more meaningful way: by their interests, their behaviour, their engagement levels and their values
• When ethical considerations are an increasingly important driver of consumer behaviour, how to understand the values of young and old people alike.

Video credit: Voxburner

9 September: Summer Product Update 2021

European Time Zone: 3:00 PM GMT ǀ 4:00 PM CEST

US Time Zone: 10:00 AM ET ǀ 7:00 AM PT

Our quarterly release webinar helps you to keep up to date with our latest innovations in our Insight-led Customer Experience Platform Mapp Cloud. Please register for our cost-free webinar from September 9 where we highlight some of the latest and most important product enhancements and answer your questions.

Whether you are an existing customer or just starting with Mapp Cloud, register to learn more about:
– New cross-channel marketing capabilities for upselling, cart abandonment, etc.
– Cutting-edge data integration for analytics and programmatically retrieved results
– Valuable new marketing automation whiteboard triggers
– Preview on new product recommendation capabilities
– New menu structure in Mapp Engage
– And much more!

Register now!

Mapp Speakers:

Andrew Bradley
Director, Product Management

Stefan Piaskowski
Senior Product Manager

Tolga Palaogullarindan
Senior Product Manager

Ricardas Montvila
Vice President, Global Strategy

Consumer facing brands are at the forefront of customer experience, in fact they are customer obsessed. And with the UK consumer spending rising above pre-pandemic levels for the first time in 2021, they are clearly doing something right.  So, what can we learn from these brands about how to deliver a meaningful customer experience to drive purchases and user engagement? 

Mapp has already helped many successful brands such as Vivienne Westwood, Argos, The Entertainer, PepsiCo, Dolce & Gabbana, Lloyds Banking Group, Geox and many more, to turbo-charge their strategies. 

Here’s what Mapp and Masterclassing covered: 

• A deep dive on what consumer-facing brands are doing well, with actionable tips and tricks 
• What strategy improvements have proven to deliver the most success? 
• How to create a tailored, insight-led customer experience at scale 
• How customer obsession can lead to deeper insights, and how to feed these into your CDP

The Cookie Conundrum: What’s the big issue and how brands can adapt

The death of the third-party cookie is imminent, and despite the game changing, many advertisers still don’t have a plan for how they are going to tackle this. Plus, with brands set to lose out on substantial revenue, it’s time to really start understanding what a cookie-less world will look like in order to combat this, think outside the box when it comes to data and find revenue in other ways. It’s time to start planning now! 

Here’s what Mapp and Odicci covered: 

• What the death of third-party cookies means 
• Some practical and actionable solutions to replace third-party cookies 
• What is zero-party data and how to use this to gather audience insights 
• Some online as well as offline examples of some brands who are smashing the above 

Featuring:

• Ricardas Montvila, VP Global Strategy at Mapp
• Jacques Prothon, Founder & CEO at Odicci

Have Mapp Got News for You: Marketing to Parents Edition

With the baby and kids products market valued at around $158bn worldwide, and with a further 20% growth expected by 2024, marketing to little ones and their parents is certainly not child’s play.  

Here’s what we covered: 

• A deep dive on marketing to parents, with helpful tips and tricks 
• How to create a customer experience that really resonates with parents 
• How to create a personalised experience at scale

Featuring:

• Patrick Guidi, Sales Director at Mapp
• Aria Rabet, Pre-Sales Consultant at Mapp

We also delved into some of Mapp’s client success stories including The Entertainer, Ella’s Kitchen, Argos and more, all of which have grown hugely in recent years. 

Transforming Customer Insights into Customer Intelligence

Today, digital consumers are savvier than ever, and with worldwide eCommerce growing by 46% in 2020, marketers need to take a step back and make sure their strategy is aligned. In 2022, 1st party data will become the primary source for customer insights, propelling email and CRM channels to the forefront.

Here’s what we covered:

• How to use gamification for deeper customer insights
• How to turn those insights into intelligence by enriching the customer profile
• How to collect customer information in a smarter and deeper way without relying on cookies
• How Jysk used these tactics to create advance profiling, and rolled this out across 3,000 stores worldwide

Featuring:

• Emilia Sławek, Digital Marketing Coordinator at JYSK
• Joshua Beale, Principal Account Director at Mapp
• Rick van Leersum, Commercial Director at Leadfamly

Marketing for D2C: Have Mapp Got News for You

Direct to Consumer (D2C or DTC) is often discussed as a new trend that manufacturers are looking to take advantage of. According to a study by Barclays, over 70% of UK manufacturers are looking to develop a D2C proposition in 2021. In reality, direct to consumer is where commerce originally began. Manufacturers looking to take advantage of D2C channel should be focusing on the core values that this distribution channel brings, rather than just trying to mimic the tactics and strategies applied by Multi-channel and eCommerce retailers.

Here’s what we covered:

• Opportunities for D2C brands
• Approaches and go-to-market strategies for D2C
• D2C marketing tactics to enable meaningful customer experiences

Featuring:

Jeroen Heslenfeld, Head of Unwasted at PepsiCo, for their take, as well as some tips, on launching a D2C brand during Covid-19.

Watch this webinar to hear about all things D2C, from go-to-market strategies to tactics to enabling meaningful customer experiences.

April 27th, 2021

European Time Zone: 4 PM CET | 3 PM GMT 

US Time Zone: 10 AM ET | 7 AM PT

Mapp invites you to its webinar where we will be exploring the post-lockdown changes for Customer Experience in 2021. Our VP Global Strategy, Ric, will answer for you these following questions:

– What is holding marketers back from delivering great customer experiences?
– What are the external and internal challenges as a result of lack of customer experience strategy?
– What mistakes should be avoided when investing in customer experience improvements?
– What strategy improvements have proven to deliver the most success?

Register now to find out!

Learn why you need to be Customer Obsessed in 2021

2020 has been a year of disruption, 2021 needs to be something new. But how are you going to hit the ground running?

Catch this replay of this webinar: Why You Need to Be Customer Obsessed in 2021, where you’ll learn what it means to be Customer Obsessed and why companies that embrace the idea will end up ahead of the rest. You will leave this session armed with practical strategies that will help you to supercharge your marketing for the start of the new year!

Here’s what we covered:

• What is Customer Obsession?
• Why companies who embrace the idea outperform others?
• How zero and first-party data can enhance your marketing
• Why a Customer Data Platform (CDP) can kickstart your marketing efforts in 2021
• The latest, easy-to-implement digital tactics proven to maximize the use of your data.

Watch this webinar if you want to hit the ground running in 2021!

Companies have recently been making a big shift towards digital marketing. But this doesn’t mean marketers have to overhaul their entire strategy.

There are countless ways to improve digital marketing in order to grow revenue and increase customer engagement. The challenge, however, is picking the right tactics to focus on what will provide the most uplift with the least amount of effort and, most importantly, will not compromise the future growth of your business.

Mapp just launched a unique and open online tool, ImproveYour.Marketing, which helps you pick from hundreds of straight-forward and easy-to-implement digital marketing tactics proven to deliver results.

Learn more about our new product features in the Fall Update Webinar

Nov 5, 2020 – 10 am Pacific/ 1 pm Eastern

Our quarterly release webinar helps you to keep up to date with our latest innovations in our Insight-led Customer Engagement Platform Mapp Cloud. Please register for our live webinar on November 5, where we highlight some of the latest and most important product enhancements.

Whether you are an existing customer or just starting with Mapp Cloud, register to learn more about our freshly new updates:

• Interactive Email Powered by AMP
• Unified Customer Profile
• Cookieless Tracking
• Smart Notifications for campaign performance
• Back in stock and price drop campaigns
• And many more!

Mapp Speakers:

Ricardas Montvila Director of Solution Strategy	Stefan Piaskowski Senior Product Manager	Camille Deschamps Product Marketing Manager	Ziyaad Eydatoula Senior Tech Product Manager

Learn more about our new product features in the Fall Update Webinar

Nov 5, 2020 – 3:00 PM GMT / 4:00 PM CET

Our quarterly release webinar helps you to keep up to date with our latest innovations in our Insight-led Customer Engagement Platform Mapp Cloud. Please register for our live webinar on November 5, where we highlight some of the latest and most important product enhancements.

Whether you are an existing customer or just starting with Mapp Cloud, register to learn more about our exciting updates:

• Interactive Email Powered by AMP
• Unified Customer Profile
• Cookieless Tracking
• Smart Notifications for campaign performance
• Back in stock and price drop campaigns
• And many more!

Mapp Speakers:

Ricardas Montvila Director of Solution Strategy	Stefan Piaskowski Senior Product Manager	Camille Deschamps Product Marketing Manager	Ziyaad Eydatoula Senior Tech Product Manager

In marketing technology, future success depends on a profound understanding of the customer. It is time to stop making marketing decisions based on gut-feeling and traditional campaign thinking.

In this on demand webinar, Ricardas Montvila, Senior Director, Global Strategy at Mapp, and guest speaker Rusty Warner, Vice President, Principal Analyst at Forrester, discuss how marketers can close the gap between customer data and engagement. Focusing on customer needs will be increasingly essential to deliver real value in the customer experience.

As lockdown is eased, marketers need to prepare their businesses for the New Normal, a world in which consumer habits and needs will have fundamentally changed. The shift to digital channels will have been accelerated – and depending on your level of preparation, that poses either an opportunity or a threat.

But more than this, uncertainty will be a huge issue in the New Normal. There will potentially be many setbacks, market fluctuations and even returns to lockdown, and so resilience needs to be built deep into your marketing activities.

Your future success will require you to introduce many incremental changes across every aspect of your digital marketing, the sum total of which will help you to build resilience and agility.

At the end of the session, you will receive access to The Digital Marketing Playbook, a comprehensive, interactive guide to help you to easily identify your marketing priorities. This includes as many as 100 tactics to acquire, nurture, grow and retain customers, whatever situation your brand is facing.

What you will gain from this webinar:
– Insights into the situation that brands are experiencing right now
– Guidance on how marketing will need to change in the New Normal
– Practical approaches and tactics that you can use in a post-lockdown world
– The Digital Marketing Playbook, an interactive guide featuring 100 tactics to help you, whatever business objectives you are looking to address
– By attending this webinar, you can prepare your brand to survive and thrive in the post-lockdown world.

Speaker:
Ricardas Montvila, Global Strategy Director, Mapp Digital

WEBINAR | 10th June 2020, 11am

As marketers evolve to working in an entirely digital space, the need for innovative, reliable marketing technology to support their business strategy has never been clearer. Add in Covid-19 – and that has changed everything about the way that businesses operate. So how do you acquire, nurture, grow and retain customers in these trying times? Even more critical, how do brands prepare their businesses for the ‘New Normal’, a world in which consumer habits and needs will have changed fundamentally?

The shift to digital channels will have been accelerated – and depending on your level of preparation, that poses either an opportunity or a threat. In this webinar, we will help you to visualise the situation for brands in the post-lockdown world. It will give a definitive guidance on how to ensure your marketing programmes are effective, and specific approaches to help you to gain brand success.

The webinar covers the core tactics and, at the end of the session, you will receive Mapp’s Digital Marketing Playbook. This comprehensive guide includes 100 tactics to help you to acquire, nurture, grow and retain customers, whatever situation your brand is facing.

The webinar explores:

• Data-driven insights into the situation that brands are experiencing right now
• Guidance on how marketing will need to change in the New Normal
• Practical approaches and tactics that you can use in a post-lockdown world.

By attending this webinar, you can prepare your brand to survive and thrive in the post-lockdown world.

Speakers:
Gordon Young, editor-in-chief and co-founder of The Drum
Joshua Beale, principal account director for retail and CPG, Mapp Digital

Every brand must find new ways to survive and thrive in these unprecedented times. In this webinar replay, you will gain insights into the top strategies used by successful brands to help them grow their traffic, improve conversion rates, turn first-time customers into repeat buyers and build brand loyalty.

Now more than ever, brands are focusing on improving their digital strategies to weather this crisis, while also positioning themselves for future growth. Let us show you how easy this is to achieve with Mapp Cloud and its insight-led cross channel customer engagement capabilities.

Some categories have seen increased demand, some a stark drop, and others no change. Those that have seen a large increase are often faced with supply side problems. Whatever your situation, it is no doubt you’re being affected by the huge changes in consumer confidence and buying patterns. The question is…are you ready to face the challenge?

Watch the replay and:

· Learn strategies that work in these unprecedented times
· Apply these strategies to your own marketing program
· Optimize your results with Mapp Cloud and insight-led customer engagement

Do you plan to email your database to death with Black Friday promotions? With Black Friday falling on the latest possible date (Nov 29), retailers only have 26 days until Christmas this year. Effectively engaging shoppers before and after Black Friday is critical to your holiday season sales.

To avoid message fatigue and leverage the spike in shopping traffic, every retailer should watch this webinar to learn how to:

• Capture new customer data with interactive solutions, both online and offline
• Make sense of (and use!) the immediate insights you get from that data
• Tailor your 2020 marketing to what items your holiday shoppers will likely buy next year

Watch this webinar to survive the holidays and beat your conversion goals! See examples of successful holiday retail campaigns presented by Victoria Manning, Head of Customer Success at Odicci and Andrew Howe, Sr. Director of Digital Marketing Services at Mapp.

About Odicci: It’s an interactive marketing platform that captures and enriches customer profiles, through interactive, engaging digital experiences.

About Mapp: It’s an intelligent, cross-channel marketing platform that turns data into insights, and insights into real-time marketing action.

Join 250ok and Mapp Digital to learn all about AMP and the future of email. During this webinar Matthew Vernhout, Director of Privacy and Industry Relations from 250ok and Ajit Bola, Senior Account Manager at Mapp, talk about all things AMP.

Like seasons come and go, so do rumors of exciting new marketing avenues and the death of the highest ROI marketing channels. Email has become the foundation for our digital lives and taking that to the next level is AMP, an exciting new development for email as a channel.

Watch Justis Saayman and Ajit Bola discuss the future of email and how you can go from 0-to-60 in no time at all with your current email strategy.

With the plethora of marketing technology vendors available, it’s a challenge to find the best provider with the right solution for your company and your goals. The replay of this webinar will help your evaluation process by highlighting 10 key questions you must ask every marketing vendor. For each question, we have identified the risk of not having the feature/function and the must-haves you should be looking for in a platform. By asking the right questions to digital marketing vendors, you can accelerate the time-to-value and avoid buyer’s remorse down the road.

Surprised that your advertising and marketing campaigns are generating average results? Join our webinar to learn practical examples of how you can use customer behavior data to extract insights (“AHA!” moments) and turn these insights into engagements (Clicks!). Ricardas Montvila, Director of Product Strategy at Mapp, alongside Sven Kliem, Head of Pre-Sales at Webtrekk, will showcase the combined power of Mapp and Webtrekk. You will learn how to make use of machine learning to move from data to insights and how to leverage customer insights for personalized marketing across all your channels.

Managing clients’ email marketing campaigns can be stressful – keeping track of different email calendars, building creative, segmenting lists with thousands of customers, and making sure emails actually reach the inbox. Not having the right email marketing platform can hold you back – it can limit the number of emails you send, the number of clients you serve, or the amount of revenue you make.

Hear from Paramount Communication Group, a digital agency that successfully sends BILLIONS of emails for hundreds of direct clients and reseller agencies. With Mapp Empower as their email marketing platform, Paramount is enabled to:

• manage all clients from one admin dashboard
• build dynamic content and segments
• automate recurring messages
• create engaging emails with ‘What you see if what you get’ functionality
• white label the platform for their resellers

In addition to the agency-friendly platform, Mapp Empower includes lightning-fast broadcast speed and one of the strongest levels of deliver-ability in the industry.

If you work at a digital agency or consulting firm looking to enhance your email marketing services, you should catch this 45-minute webinar.

As a senior marketing executive, do you believe you’re delivering the best customer experience at every brand touch point?

The movement towards digital transformation was supposed to improve the customer experience. But in a new report being published this month, a team of researchers from Forrester Research, Inc., finds that “too many CMOs focus on short-term ROI driven decisions. Their teams lack the data and technology skills required to orchestrate the digital delivery of the brand promise.”

How can you improve your company’s digital delivery? Watch Mapp’s webinar replay called “2019 Predictions: What CMOs Demand from MarTech This Year” featuring guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research.

Learn from Forrester and Mapp:

• What data and technology skills marketing teams lack to deliver the perfect customer experience
• How the CMO should evolve to accelerate their company’s digital transformation and data-driven initiatives
• Why companies need the right balance of mature marketing technology with emerging tech like AI and conversational interfaces

CEO of Mapp, Steve Warren, joins Thomas to highlight how brands of all sizes, not just large enterprises, can make the same demands from marketing technology.

Marketing in the retail landscape faces many challenges. Hear Mapp & Edinburgh Wooden Mill Group discuss data strategies you can implement to reach the right customers and increase customer lifetime value.

In this webinar, we deep-dive into:

• Retail strategies
• How EMWG market across their 14 different brands using Mapp Engage
• How you can keep up with the digital savvy shopper

Running multi-channel marketing campaigns are the most effective way to drive engagement, but they add complexity to your marketing organization. Mapp Engage simplifies cross-channel marketing. With Mapp’s newly enhanced Whiteboard, marketers can design, schedule, and automate cross-channel digital campaigns (email, social, web, and mobile) for their unique customer journeys.

Watch this 20-minute webinar to learn the 5 key benefits every digital marketer will gain from using Mapp’s Whiteboard.

As a customer-centric marketer, you are always working towards gaining a 360-degree view of your customer and their journey with your business. Synthesizing these rich insights about individual customers is only possible with a unified data set, at the center of an optimized and integrated MarTech stack. In this webinar replay, we uncover the challenges marketers face in today’s world of marketing technology.

• Find out how data silos are impeding your business’ success
• Learn how to break through silos and create a converged data infrastructure
• Discover how your marketing can become truly customer-centric with 360-degree customer profiles

Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. Watch this webinar to learn how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.