Resource Media: Webinars

In this insight-packed webinar session, OC&C and Mapp Fashion’s retail experts break down the trends reshaping growth.

NOVEMBER 4th | 3:00 PM (GMT)

Personalisation may help surface your products, but can it show what distinguishes your brand from the rest? In this 30-minute webinar, we’ll show you how to root AI-driven discovery in your fashion brand’s unique style and voice to implement scaled personalisation that feels unmistakably you. We show you why you need a personalisation strategy that honours your voice while driving conversion, affinity, and long-term loyalty.

We will talk about: 

• Encoding your Brand DNA into every PDP
  Learn how to translate brand rules, styling philosophy, and design moods into structured attributes and context layers that power outfitting, search and recommendations.
• A recommender built for fashion’s realities
  How product language, size/fit, stock, and context feed a model that protects margin and boosts full-price sell-through.

Why? Because brand identity is your competitive edge.

OCTOBER 13th | 3:00 PM (GMT)

Generic recommenders struggle to understand seasonal nuances or personal style preferences. When a shopper says “Not my style,”, your brand is leaking margin. In this 30-minute session, we’ll show how fashion-specific AI turns those three costly words into a confident “add to cart.”

What you’ll learn:

• Why generic engines miss style intent
  The structural reasons fashion breaks mass-retail recommenders and where they silently erode conversion, inflate returns, and dilute loyalty.
• A recommender built for fashion’s realities
  How product language, size/fit, stock context, and brand DNA feed a model that protects margin and boosts full-price sell-through.

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2024 brought countless challenges for email marketers—from Gmail and Yahoo’s new sender requirements to Microsoft’s updated filtering tactics, the rise of AI, and external disruptors like economic shifts and natural disasters. Staying ahead felt like navigating chaos.

If you’re wondering how to succeed in this unpredictable landscape and want to prepare for 2025, don’t miss this on-demand webinar featuring Mapp’s Massimiliano Chiucchiu, Iterable’s Tom Corbett, and Flourish’s Ian Reeves.

What You’ll Learn:

Key email developments in 2024 and their impact on senders
Overlooked trends every marketer should know
Expert predictions for email marketing in 2025

Topics Include:

• New Gmail and Yahoo bulk sender requirements
• Apple updates: Intelligence, Branded Mail, and Mail accessibility
• Insights on Black Friday/Cyber Monday deliverability
• Rising compliance challenges and BIMI developments
• AI’s role in accessibility and creating relevant content
• Plus, global email KPIs and top deliverability insights.

[Watch Now]

In this webinar, our deliverability experts, Eric Stelle and Massimiliano Chiucchiu break down what Gmail and Yahoo’s new policies mean for your email marketing strategy.

In this webinar, our deliverability experts, Eric Stelle and Massimiliano Chiucchiu break down what Gmail and Yahoo’s new policies mean for your marketing strategy.

Discover how to leverage first-party data in our cookie-less future. Join Mapp, Usercentrics, and Converlytics in an engaging on-demand webinar, as they discuss the crucial role of first-party data in reshaping marketing strategies. Explore practical tactics for data collection and how to drive revenue streams through insightful, data-driven marketing approaches.

What you’ll learn:

1. Data Privacy Awareness: Understand how rising consumer concerns about data privacy are changing the marketing landscape.
2. First-Party Data Focus: Learn why first-party data is becoming indispensable as third-party cookies phase out, and how it can enrich customer insights.
3. Transparency & Trust: Explore why being transparent in data handling is key to earning customer trust and loyalty.
4. Data Centralization Benefits: See how unifying data across channels enhances your understanding of customer interactions and marketing efficiency.
5. Legal & Ethical Navigation: Get insights into complying with evolving privacy regulations and respecting user preferences.
6. Adapting to Market Changes: Learn how to stay ahead in the dynamic digital world through adaptability and embracing new technologies.
7. The Rise of Zero-Party Data: Discover how directly acquired customer data can offer deeper insights into preferences and behaviors.
8. Future-Focused Strategies: Prepare for what’s next in data centralization and regulatory compliance, keeping an eye on technological advances.

This conversation is an invaluable resource for marketers seeking to adapt and thrive in today’s data-centric world. Tune in to gain a competitive edge by understanding and leveraging the full potential of first-party data.

Featuring Guest Speakers from LloydsPharmacy & Forrester 

Over the past few years, the world has increasingly become aware of the importance of good physical and mental health. In turn, the demand for wellness products and services online has risen dramatically in conjunction with growing customer expectations. Creating frictionless and personalized eCommerce experiences to engage and retain consumers has become essential for brands in this rising and competitive market.

In this webinar, together with Lloyds Pharmacy and Forrester, we will discuss the trends and opportunities that will shape the health, wellness, and fitness market in 2023, and share successful strategies & tactics to help you stand out, including:

• eCommerce trends and predictions in 2023
• Why leveraging digital channels to help consumers change their behaviour should be a must-do
• Brand Success Story: How Lloyds Pharmacy accelerated its eCommerce business over the last two years
• Why insights need to be at the core of your Martech to succeed in this market

Whether you’re an eCommerce, DTC, or Omnichannel Retailer in the Health, Wellness and Fitness industry, this webinar is for you!

Watch the webinar now →

Speakers

William Connor
ECRM Manager
LloydsPharmacy

Emily Pfeiffer
Principal Analyst
Forrester

Ricardas Montvila
VP Global Strategy
Mapp