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SCALING ECOMMERCE GROWTH WITH MAPP & NOSTO: A NEW ERA OF PERSONALIZATION

With this powerful new integration, brands can harness the combined strength of Mapp and Nosto to deliver hyper-personalized experiences that captivate customers, boost engagement, and foster lasting loyalty

Scaling Ecommerce Growth With Mapp & Nosto: A New Era Of Personalization
Written by Bronwen Watts
Senior Marketing Manager

Understanding customer behavior is crucial for creating engaging, personalized experiences that drive results. That’s why Mapp is excited to announce a new integration with Nosto’s Commerce Experience Platform. By combining Mapp’s powerful data-driven insights with Nosto’s real-time personalization tools, brands can deliver, at scale, hyper-personalized shopping experiences across email, mobile, and onsite channels, driving both engagement and revenue. Here’s how this integration can help your business: 

UNIFIED DATA FOR HYPER-PERSONALIZATION

Fragmented customer data is a common challenge for marketers, making it difficult to craft cohesive customer experiences. The Mapp + Nosto integration solves this by synchronizing customer data from Mapp Marketing Cloud with Nosto’s Commerce Experience Platform (CXP), providing a unified view of on-site and off-site customer behavior. This comprehensive perspective allows you to better understand your customers and deliver hyper-personalized experiences across channels improving engagement and ultimately driving long-term loyalty.

KEY BENEFITS FOR YOUR BRAND

Holistic Customer Insights: Gain a complete view of customer behavior across all touchpoints, from how they interact with your website to how they respond to offsite marketing. This allows for smarter decision-making and better targeting of both onsite content and marketing campaigns.

Advanced Personalization: Nosto’s real-time data integrates seamlessly with Mapp, enabling you to deliver dynamic, personalized content through email, mobile, and web. Whether you’re retargeting customers based on shopping behavior or embedding personalized product recommendations, this integration boosts engagement and drives conversions.

Recover Lost Revenue: Cart and search abandonment events can be pushed from Nosto into Mapp’s marketing automation tools, triggering automated emails and mobile messages that re-engage high-intent shoppers. These personalized, timely messages help recover lost revenue and improve conversion rates.

Optimized Customer Experience: Mapp’s data feeds into Nosto to enhance the onsite experience through personalized banners, product recommendations, and other tailored content. This consistency across channels ensures a seamless customer journey and fosters long-term loyalty.

Data-Driven Decision Making: By combining Mapp’s advanced marketing data with Nosto’s behavioral insights, brands gain a deeper understanding of customer journeys. This allows for better data-driven decisions that increase sales and customer lifetime value (CLTV).

Streamlined Collaboration: The integration fosters better collaboration between marketing and ecommerce teams by aligning strategies around shared data. This improves efficiency and ensures that every touchpoint is consistent and personalized.

WHY THIS MATTERS FOR YOUR ECOMMERCE STRATEGY

Personalization is no longer optional—it’s expected. Consumers today want to feel understood and receive relevant, timely messaging. With Mapp and Nosto, you’ll have the tools and insights needed to meet these expectations, whether through targeted email campaigns, personalized website experiences, or tailored mobile messaging.

The integration is also designed to be easy to use, so you can quickly implement it into your existing tech stack and start seeing results. With Mapp’s expert support team, you’ll have the guidance you need to maximize the integration’s full potential.

READY TO LEARN MORE?

If you’re looking to scale your ecommerce growth and deliver truly personalized experiences across every channel, the Mapp + Nosto integration is the perfect solution.

Book a demo today to explore how Mapp Marketing Cloud can elevate your personalization strategy.