There is no better time than a long vacation to catch up on some reading!
In the past couple of years many marketing books were published that made it into my long list of books to read. I am sharing my reading list with you - I hope you will find some inspiration for your next great read. Have you already read some of these books? Please leave your review in the comments section. And of course - please recommend any books focused on marketing-related topics that I might have forgot and you truly enjoyed. Together, we can come up with the ultimate list of marketing books to read this summer.
Getting ready for your summer holidays? Here are 19 #marketing books to choose from
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Google Analytics Breakthrough: From Zero to Business Impact
by Feras Alhlou, Shiraz Asif and Eric Fettman, Sep 2016
This full color book is Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization for analysts, marketers, front-end developers, managers, and anyone who seeks to strengthen their Google Analytics skills. More than that, the book also includes contributions straight from the Google team, what else can you ask for?
Hug Your Haters: How to Embrace Complaints and Keep Your Customers
by Jay Baer, Mar 2016
80 percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will teach you how to turn the complaint (the moment of misery) into a positive experience and help you close that gap by reconfiguring your customer service to deliver knockout experiences. Named one of 2016’s top 3 business books by Strategy: Business Magazine, this book can be considered as “The first modern book on customer service”.
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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
by Jake Knapp, John Zeratsky and Braden Kowitz, Mar 2016
Most teams often invest months, even years, in developing a product or service — only to discover they’ve built something that no one wants, said Peter Dlamandls in this Huffington Post article. But these three partners at Google Ventures, developed a practical method that helps teams make better use of time and resources by simulating the entire product development process in just five days.
Invisible Influence: The Hidden Forces that Shape Behavior
by Jonah Berger, Jun 2016
Without realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. Explanations are backed with recent studies.
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
by Scott Brinker, Mar 2016
In a world where marketing becomes more and more tech-depended, it is only logical to use software-inspired management concepts for our work. Faster marketing, adapt more quickly to market feedback...be agile. Scott Brinker, the writer, claims you don’t have to be technical to do this. And the reviews are praising.
Hacking #marketing by @chiefmartec and 18 more marketing books to pack on your next holiday
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Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
by Travis Wright, Chris J. Snook and Brian Solis, Dec 2016
Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage.
Personalize This: The Role of Personalization in The Customer Lifecycle
by Daniel Glickman, 2016
“Dear John” level personalization no longer cuts the mustard, and segmentation and silos must be crushed. CMOs and marketing teams today have all the talent and tech it takes to get personal on deeper and more authentic levels, at more relevant points in the customer lifecycle. In Personalize This, Daniel Glickman takes a witty but thorough and incisive look at what’s happening now in the marketing trenches, and what might be happening tomorrow. His message on personalization is one of possibility and innovation: He believes marketers not only have more creative power that ever to figure out what their brand’s customers want, but also the tools to help those customers get exactly what they want, when and where they want it.
"Dear John" does not cut it anymore. Check out our list of 19 #marketing books, including Personalize This by @cmoconfessor
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Experiences: The 7th Era of Marketing
by Robert Rose and Carla Johnson, Mar 2015
In this book which one review called “Like going to a content marketing conference in your head” you will learn the WHY Content Marketing is so important to the brand marketing strategy and and the HOW it should be created. he main goal: ‘strategy before structure”.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley, Sep 2014
We all want to create content. But this book will tell you how to actually write it better, down to the grammar usage rules tailored to the marketing purpose. Because eventually, as the writer told once on an interview, “good writing is good marketing. We marketers have to get inside the customer’s head, and figure out what will matter to them.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk, Nov 2013
Sometimes you don’t need a reminder for the big WHY, you just want some very good strategies that really work. So this book, as described by some reviewers as “straight to the point”, will tell you how to tell your story in the crowded social world, make a sale from the right story.
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Disrupt That: Why all marketers need to think like startups do
by Daniel Glickman
I see a lot of advantages for large brands to adopt the startup line of thinking - especially when it comes to marketing. Processes and bureaucracy might be important to make sure everyone is on the same page, but often they are also giving a death sentence to creativity.
In the pages of Disrupt That, you’ll discover how Glickman and his marketing team stay ahead of the curve and the competition by always asking the right questions and never fearing failure.
Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
by Chad White, Sep 2014
This is your go to guide for understanding an under-looked channel - email marketing. Learn practical strategies and tips on how to best execute your email campaigns. Expect to find out about new and hot information about email marketing revealed from the master of email marketing, Chad White. Read about these 120 groundbreaking and easy to understand rules for ultimate execution. If you are looking to review or improve your approach, this is your book! Tune in for a simple approach to solving your email marketing issues.
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
by Matthew Paulson, Sep 2015
If you are looking to get started and are not sure how to get the ball rolling and start a mailing list, then this is your book. This book by Matthew Paulson gives well expressed theories backed with actionable practices used by top email marketers and his own experience with building a $2 million mailing list. Read the techniques he used as well as included examples as he walks you through email marketing. If you do have a substantial mailing list of subscribers, you might want to learn from him how you can grow your business with the unique power of email marketing. Reading this book will erase any doubts you have that email marketing is lacking in power.
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
by Daniel Rowles, Nov 2013
Want to take an in-depth look at mobile technology, mobile platforms, app development, social media and find out how to uplift your marketing, communication and advertising strategies with software? This book will teach the key components and how these key players will shape the future. Through real case studies with top brands such as Sony, L'Oreal and Ernst & Young you will unravel the rewards and consequences of mobile marketing initiatives. Find out how to win the hearts of your customers by integrating technology with innovation to boost brand awareness and increase your profits. This book is a winner for mobile marketing success.
"The Mobile Mind Shift"
by Ted Schadler, Jun 2014
This book doesn’t just tell you about what is happening in the world of mobile but it also explains how to create a mobile process of mobile moments and mobile disruptions. Mobile today demands a new way of thinking and this book will show you the way.
Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11
by Jason Miller, Dec 2014
After attending a session with Jason Miller during our Connect event in June last year, I was intrigued by his amusing way he portrays the world of content. Not only is he funny but he is spot on. And when it comes to his book, "'Welcome to the Funnel", he nails it again. This book uncovers insights into the changes taking place in modern marketing. He offers clear cut how-to instructions providing practical advice that helped him build his own success in his career. Miller provides you with top notch advice and adds his rock n' roll background in music for extra flare. He explains that social media and content marketing are vital components to any successful integrated marketing approach. Find out how to turn your social and content marketing up to 11.
"Welcome to The Funnel" by @JasonMillerCA is one of 19 recommended #marketing books to pack on your summer holidays
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The Art of Social Media: Power Tips for Power Users
by Guy Kawasaki and Peg Fitzpatrick, Dec 2014
This is the book for those who are looking for power tips for power users. Find out how you can make social media work from a business perspective. If you have been looking for just the right way to take your digital marketing to the next level, then this is a great book for you. Follow Guy's and Peg's guidelines to rock your social media skills. Build your presence on social-media platforms that will effectively help you integrate your social media and blogging. This book will definitely change the way you approach social media and will put you on the path to success.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
by Joe Pulizzi, Sep 2013
Joe Pulizzi in his book has the ability to cover content marketing from every possible angle. This is a personal account of Joe Pulizzi's own journey showing how Content Marketing Institute used their content to power their efforts. He clearly lays out mistakes he sees happening and shares personal stories in order to illustrate his points effectively. This book has been deemed the best content marketing book on the market and for good reason. Join Joe and learn from his genius.
Digital Influencer: The Conversion Code: Caputure Internet Leads, Create Quality Appointments, Close More Sales
by Chris Smith, Mar 2016
This is the book that will help you discover how to convert those curious visitors into paying customers. Follow Smith's advice about digital marketing in order to understand how you can earn money. This book is endorsed by Internet Marketing guru, Neil Patel. The idea behind the book is to expose strategies that have proven highly effective. These strategies have helped 11,000+ businesses and generated more than 31 million leads. This is the answer of how to deal with sales in a modern, internet savvy era.
Social Media Made Me Rich: Here's How It Can do the Same for You
by Mathew Loop, Jan 2016
Have you been interested in profiting big from Facebook, Instagram YouTube etc? Have you caught yourself making the biggest mistaking on high-leverage social platforms? Have you dreamed of becoming an expert in your industry? Well, you can by reading Social Media Made Rich. This book helps you achieve your desired prosperity goals even if you are new to the game.
And now for the fun part: Here are all the books I covered in this article. Vote on your favorite books or down vote books you don't plan to read. On mobile, you can simply swipe right and left.
Get Your Bags Ready
You're all set to go on your summer vacation now. Don't forget to get your marketing books in order - this will ensure that you will have a kick-ass new year in all your marketing efforts. Use the time during your flight, or while bathing in the sun at an exotic beach to arm yourself with the latest best practices, tips and techniques that can help ensure your success in the upcoming year.
Which one is your favorite? Do you have any more suggestions to add to my list? I would love to hear your comments below.