End of Year Message From Our CEO, Steve Warren

Season’s greetings from Mapp!

As we approach 2024, we reflect on a year of significant growth, technological advancements, and valuable partnerships that have reinforced our position in the MarTech industry. Our continued dedication to assisting brands in delivering insight-led customer experiences has driven the expansion of Mapp Marketing Cloud, our comprehensive services, and our valuable partnerships. Looking ahead, we’re committed to helping brands cost-effectively leverage their data, fostering long-term relationships, and boosting revenue.

Our State of CX unearthed two fundamental findings

Early in January, our State of Customer Experience 2023 survey engaged over 700 marketers, providing valuable market insights and trends to help brands better shape their 2023 strategy. The results showed that businesses prioritize customer acquisition by investing in first-party data strategies and owned channels instead of paid ads. Unsurprisingly, AI emerged as the top trend for 2024, aligning perfectly with what was to come in our product roadmap.

First-party data tracking in a GDPR-compliant way has always been implemented as a fundamental component of Mapp Marketing Cloud’s Customer Data Platform. However, we understood the importance of helping marketers quickly turn their real-time insights into actionable insights – even within an easy interface. To ensure Mapp Marketing Cloud users could unlock the full potential of our platform, we prioritized high-impact innovations in our product. To spearhead these innovations, Eric Lubow joined as our new CTO, driving Mapp’s vision and product development to new heights.

Welcoming new clients & partners around the globe

In 2023, we welcomed global clients such as GLD (Superga, Umbro, Sebago and Amplified), Admiral Financial Services, Turtle Bay, Hippocrates Holding, Parmalat, Boxeur des Rues, Class Editori, Il Giornale, and Britax, signifying the market’s growing trust in Mapp’s platform and services. Our Partner ecosystem also expanded, with companies like Trbo, Enchant, Paase, Intaface, Schmack, Loqate, Nosto, and Capgemini joining us to enhance our global presence and service offerings further.

We also expanded outside our Partner network through our Mapp Masterplan video series. Collaborations with Jakala, Talon.One, AKQA and Alpenite gave eCommerce brands insights and strategies to maximize revenue during the Black Friday and Holiday sales season and grow this into long-term loyalty beyond 2024.

Insight-led marketing events: connecting through knowledge & experiences

Over the past year, our events across the UK, Italy, and Germany have served as a testament to our dedication to the insight-led approach, showcasing the transformative impact of applying customer insights across various sectors. We’ve united brand leaders and partners, allowing them to share their success stories, challenges, and experiences.

• In the UK: Our events featured an impressive array of speakers from the B2C and Tech space, including PizzaExpress, Riverford, PBSL, Pepsico, Creed, High Street TV, FactFinder, Schmack, Antavo, Odicci, and Eyos. These gatherings showcased how data-driven insights are reshaping customer experiences and propelling growth in diverse industries.
• In Italy: We focused on integrating technology with customer insights. Collaborating with Edenred, Prénatal, Monnalisa, Coccinelle, and Il Post, we emphasized personalizing marketing strategies through a deep understanding of customer behavior and preferences.
• In Germany: The ‘Connect the Dots’ roadshow, in collaboration with partners like Converlytics, Trbo, and Telekom MMS, delved into the strategic aspects of insight-led marketing. We explored the significance of systematic approaches, providing practical, data-driven insights to secure a competitive edge.

Raise a glass!

To great success and a year full of positive surprises! From all of us at Mapp, we wish you the best of holidays and a Happy New Year. We look forward to working with you next year!