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Don’t know where to start when trying to create a seamless online experience for your customers? Are you struggling to understand data and how to apply insight? Begin by mapping your customer journey. It’s a business priority and the first step in creating the ultimate digital experience.

We live in a connected world. One where people hold high expectations about how things should work. This includes interactions with brands. Businesses who don’t realize this and continue to assume that their product or service is their USP are at risk of being forgotten.

Putting the customer first should be a number one priority for all brands. And there’s no excuse not to do so.

Digital has given brands the data they need to learn how their customers arrive to and engage with their products and services. They have the insight required to create bespoke and personalized journeys.

Opinion differs as to how much a personalized programme can affect a business’s bottom line. BCG believes a revenue increase of 6%-10%[1] can be achieved. McKinsey estimates it to be at least double that[2]. What both agree on is that a personalized customer journey is a crucial ingredient to growing your business.

Brands need to focus on creating what we at Mapp like to call the ‘ultimate digital experience’ - the most seamless journey possible for online customers. The goal? To create value at every stage by offering relevant engagement at each touch point.

To do this brands should follow these four steps:

1) Define your objectives
2) Prioritize the quick and easy wins
3) Validate your existing ecosystem and extend it if needed
4) Invest in customer engagement - not technology

With Mapp Cloud you can quickly and easily aggregate data from multiple sources, segment customers, design and orchestrate multiple campaigns. Mapp Cloud is made up of four integrated solutions:

  • Mapp Acquire
    Turns prospects into new customers by identifying new audience segments
  • Mapp Engage
    Allows brands to manage automated campaigns across multiple channels
  • Mapp Intelligence
    Delivers the insights brands need to measure and optimize their campaigns
  • Mapp Connect
    A series of APIs and connectors which allow users to combine Mapp Cloud data with their own martech

Mapp Cloud showcases our commitment to providing marketers with the tools they need to create the ultimate digital experience. For more information on how to do this, download our latest eBook.

Or contact us today if you’d like to find out how our team can help.

[1]www.bcg.com/publications/2017/retail-marketing-sales-profiting-personalization.aspx

[2]www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-heartbeat-of-modern-marketing