The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
Come May 25th 2018, there’s a new sheriff in town (well, in the EU) known as the General Data Protection Regulation (GDPR), replacing all existing national EU data protection laws. Every global company targeting or profiling EU citizens must comply with GDPR, whose purpose is to instill complete transparency of data processing and full documentation of all data processing operations and all compliance and security measures taken to protect data.
While there are already laws that aim to protect the privacy of EU citizens, within the GDPR’s 99 articles are stricter stipulations for acquiring and processing individuals’ personal data and sensitive personal data. It also introduces moral damages, mandatory data-breach notification (within 72 hours of a breach, companies must notify the ICO) and class actions. What has everyone talking though, are the fines; each offense could cost a company up to 4% of global annual revenue or €20 million, whichever is greater.
So what are the main principles of the law that marketers should understand and prepare for?
Do these points leave your head spinning? While others may see this as a major challenge to overcome, at Mapp Digital we see GDPR as an opportunity!
Read our thoughts on the future of marketing post GDPR here.
We are ready for GDPR, are you?
For further resources, visit https://mapp.com/gdpr
Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked... Read More »
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer... Read More »
The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products.... Read More »
Come May 25th 2018, there’s a new sheriff in town (well, in the EU) known as the General Data Protection Regulation (GDPR), replacing all existing national EU data protection laws. Every global company targeting or profiling EU citizens must comply with GDPR, whose purpose is to instill complete transparency of data processing and full documentation of all data processing operations and all compliance and security measures taken to protect data.
While there are already laws that aim to protect the privacy of EU citizens, within the GDPR’s 99 articles are stricter stipulations for acquiring and processing individuals’ personal data and sensitive personal data. It also introduces moral damages, mandatory data-breach notification (within 72 hours of a breach, companies must notify the ICO) and class actions. What has everyone talking though, are the fines; each offense could cost a company up to 4% of global annual revenue or €20 million, whichever is greater.
So what are the main principles of the law that marketers should understand and prepare for?
Do these points leave your head spinning? While others may see this as a major challenge to overcome, at Mapp Digital we see GDPR as an opportunity!
Read our thoughts on the future of marketing post GDPR here.
We are ready for GDPR, are you?
For further resources, visit https://mapp.com/gdpr
Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked... Read More »
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer... Read More »
The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products.... Read More »