Using a Brand Subdomain for Email Marketing

At Mapp Digital we aspire to ensure that all of our customers are trustworthy and responsible senders. We do this by providing guidance on deliverability best practices for inbox placement, providing real-time feedback on your sends and by enforcing policies that protect our sending reputation and the reputation of our customers.

As part of being a trustworthy and responsible sender, all customers must complete the domain validation process.

First, we need to make sure you own the domain you want to set up. Adding a DNS record is the recommended way to show that you own your domain.

Once ownership of your domain has been verified, the domain enters our compliance process. If your domain is blocked – it’s generally because your domain has been previously blocked for sending abusive traffic through our service or another provider, or because one or more of the requirements below are not met:

Domain Requirements

• You must own or have administrative access to your domain
• An A record or MX record in DNS must exist for your domain

Website Requirements Your domain must have a live and working website at “http://” or “http://www.”. Please note that the canonical domain is the main domain name including TLD but without any subdomain elements. For instance, a sending domain of mail.example.com has the canonical domain example.com.

That website must follow these guidelines:

• Is not under construction or a holding page
• Contains your privacy policy outlining how you work with your customer data
• Contains your legal notice
• Does not contain content that violates our Compliance Policy
• Resides in the same country from where you registered your account

Why is it so important to publish a website? The most essential factor in gaining more business online is having a website. Today’s consumers demand more information and will search online until they find what they’re looking for. So, make sure you have a “place” to drive your prospects to. Without a website and associated landing pages, it’ll be hard to truly be effective with your marketing.

Creating a website subdomain can also impact your search engine optimization (SEO) results. Search engines recognize brand subdomains as unique Web addresses unrelated to their parent domain name – this allows subdomains to appear alongside your website on a search engine results page, which may accomplish two goals:

• • enhancing your legitimacy and
  • pushing your competitors farther down the list.

Subdomains are Web addresses built around your main website: this increases a customer’s sense of familiarity and trust, which helps you support your brand and reach higher clickthrough rates.

Developing an online presence for your company is no easy feat, but don’t miss out on the amazing opportunity search engines provide: traffic. Whether you’re ready or not, your brand is already being searched for online. Will your site show up in the search results?

Get in touch with our email marketing experts today!

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