Discover how ‘The Entertainer’ manages to turbo-charge every aspect of their customer journey

Personalisation of the customer journey is always a challenge, but doing this at scale is a mega challenge!

The Entertainer, the fastest-growing family-owned high street toy retailer in the UK, has been a leader in its space since 1981, with over 300 franchise stores internationally.

Join this session where Scott Humphrey (Digital Trading Manager, The Entertainer & ELC) will talk through their inspiring eCommerce journey over the past 12 months and how they turbo-charged their online engagement strategy. Scott will reveal some of their ingredients for success and what the future holds for them, post-COVID.

Whether you are going through a digital transformation yourself or are interested in hearing about The Entertainer’s journey, this candid webinar will cover just that.

During this webinar interview,  you’ll learn more about:

• A few eCommerce tactics that The Entertainer uses to optimise traffic, conversion rates and performance
• The challenges their team faced and how they were solved
• How to use mass personalisation to create onsite conversions