Integration of Webtrekk’s customer intelligence software into Mapp’s digital marketing cloud completed
San Diego/Berlin, January 31, 2020 – Webtrekk, one of the Europe’s leading premium customer intelligence platforms, is now fully integrated with Mapp.
Webtrekk was acquired by Mapp, the global leader in insight-led customer engagement, in June 2019. Webtrekk has now been fully integrated into Mapp Cloud, the digital marketing platform.
Webtrekk Analytics, the customer intelligence solution, will continue under the new name of Mapp Intelligence. As a central component of Mapp Cloud, Mapp Intelligence will be developed and distributed worldwide.
Michael Diestelberg, VP Product & Marketing at Mapp, comments: “I am delighted with the successful integration of the Webtrekk platform into Mapp’s marketing cloud. The strategic reorientation under one umbrella brand is great news for our customers worldwide because of our combined analytics and data management know-how in cross-channel marketing.”
Steve Warren, CEO of Mapp, adds: “By integrating customer intelligence and cross-channel marketing, Mapp not only offers its customers real added value, but also a clear advantage in analysis and performance expertise. Our customers benefit especially from the fact that they can easily and effectively gain actionable insights from their data for regular customer engagement.”
Webtrekk’s transition to the Mapp brand forms part of Mapp’s global expansion strategy. As one of the world’s largest independent digital marketing platforms, Mapp is using this step to significantly push forward its goal of successfully positioning itself as an insight-led customer engagement platform.
Mapp can look back on an extraordinarily successful 2019 financial year, largely due to an increased demand for Mapp Cloud and its different modules. Mapp Cloud offers reliable marketing insights for optimized customer experiences in a cross-channel world. All in all, Mapp Cloud stands out as a more cost-effective and powerful alternative to conventional enterprise marketing clouds.
With Mapp’s holistic portfolio, customers have access to a broad range of products and services in the areas of marketing analytics, cross-channel marketing, and data management. Existing Webtrekk customers will continue to use the familiar customer intelligence software under the new brand name, and the existing contacts and services will remain unchanged.
Modern marketers require insights in real time to guide them towards informed and systematically selected activities. They will see increasingly successful cross-channel customer interactions, thanks to the reliable insights provided with the help of data processing. While data alone is useless, Mapp’s technology translates it into valuable, actionable insights.
The complete integration of Webtrekk into Mapp Cloud will be accompanied by a series of events. Customers and partners can learn more about Mapp, Mapp Intelligence, and its digital marketing platform at the upcoming business breakfasts in Berlin, Munich, Hamburg, Dusseldorf and Frankfurt: http://mapp.com/de/mapp-webtrekk-vor-ort-treffen/
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.
Mapp has global offices in eight countries. Mapp’s digital marketing platform helps more than 2,500 companies break away from the pack by uncovering missed opportunities, including Xerox, PepsiCo, LG, Qantas, Infinity, and Lloyds Banking Group.