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As a senior marketing executive, do you believe you’re delivering the best customer experience at every brand touch point? The movement towards digital transformation was supposed to improve the customer experience. But in a new report being published this month, a team of researchers from Forrester Research, Inc. found that “too many CMOs focus on short-term ROI driven decisions. Their teams lack the data and technology skills required to orchestrate the digital delivery of the brand promise.”
Guest speaker, Thomas Husson, VP and Principal Analyst from Forrester Research, and Steven Warren, CEO of Mapp Digital, break down five challenges senior marketing executives in companies of all sizes will face in 2019. Watch the replay of “2019 Predictions: What CMOs Demand from MarTech This Year”.
We use a third party service to embed video content that may collect data about
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Overcome these obstacles and make 2019 the year you drive your company’s digital delivery. What are you demanding from MarTech this year?
HAPPY HOLIDAYS TO OUR CUSTOMERS, PARTNERS, AND ALL BRANDS AROUND THE WORLD! Before you sign off for the holidays and enjoy the festivities with family... Read More »
It’s that time of the year again! Our Mapp Cloud Fall Update comes with 9 new features improvements and upgrades to make our platform even... Read More »
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are empowered to deliver... Read More »
As a senior marketing executive, do you believe you’re delivering the best customer experience at every brand touch point? The movement towards digital transformation was supposed to improve the customer experience. But in a new report being published this month, a team of researchers from Forrester Research, Inc. found that “too many CMOs focus on short-term ROI driven decisions. Their teams lack the data and technology skills required to orchestrate the digital delivery of the brand promise.”
Guest speaker, Thomas Husson, VP and Principal Analyst from Forrester Research, and Steven Warren, CEO of Mapp Digital, break down five challenges senior marketing executives in companies of all sizes will face in 2019. Watch the replay of “2019 Predictions: What CMOs Demand from MarTech This Year”.
We use a third party service to embed video content that may collect data about
your activity. Please review the details and accept the service to watch this video.
Overcome these obstacles and make 2019 the year you drive your company’s digital delivery. What are you demanding from MarTech this year?
HAPPY HOLIDAYS TO OUR CUSTOMERS, PARTNERS, AND ALL BRANDS AROUND THE WORLD! Before you sign off for the holidays and enjoy the festivities with family... Read More »
It’s that time of the year again! Our Mapp Cloud Fall Update comes with 9 new features improvements and upgrades to make our platform even... Read More »
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are empowered to deliver... Read More »
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