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As a senior marketing executive, do you believe you’re delivering the best customer experience at every brand touch point? The movement towards digital transformation was supposed to improve the customer experience. But in a new report being published this month, a team of researchers from Forrester Research, Inc. found that “too many CMOs focus on short-term ROI driven decisions. Their teams lack the data and technology skills required to orchestrate the digital delivery of the brand promise.”
Guest speaker, Thomas Husson, VP and Principal Analyst from Forrester Research, and Steven Warren, CEO of Mapp Digital, break down five challenges senior marketing executives in companies of all sizes will face in 2019. Watch the replay of “2019 Predictions: What CMOs Demand from MarTech This Year”.
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Overcome these obstacles and make 2019 the year you drive your company’s digital delivery. What are you demanding from MarTech this year?
Our insight-led marketing conversation continues! Last week, we held our 4th event of the series in partnership. Brands, customers, and partners gathered at our London office, leaving with valuable insights to ignite inspiration among marketers.... Read More »
Join us for the 4th Edition of our Insight-Led Marketing Stories, in partnership with FactFinder, for a casual afternoon of learning about new ways to combat the modern marketer’s challenges and give your final quarter strategies a boost.
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