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What Do CMO’s Demand From MarTech in 2019?

What Do CMO’s Demand From MarTech in 2019?');
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As a senior marketing executive, do you believe you’re delivering the best customer experience at every brand touch point? The movement towards digital transformation was supposed to improve the customer experience. But in a new report being published this month, a team of researchers from Forrester Research, Inc. found that “too many CMOs focus on short-term ROI driven decisions. Their teams lack the data and technology skills required to orchestrate the digital delivery of the brand promise.”

Guest speaker, Thomas Husson, VP and Principal Analyst from Forrester Research, and Steven Warren, CEO of Mapp Digital, break down five challenges senior marketing executives in companies of all sizes will face in 2019. Watch the replay of “2019 Predictions: What CMOs Demand from MarTech This Year”.

 

The webinar covers how to:
  1. Drive customer-centricity
  2. Improve your team’s use of data and analytics
  3. Align brand promise with customer experience
  4. Orchestrate channel growth
  5. Improve personalization capabilities

Overcome these obstacles and make 2019 the year you drive your company’s digital delivery. What are you demanding from MarTech this year?






BACK TO THE BLOG ›
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What Do CMO’s Demand From MarTech in 2019?

What Do CMO’s Demand From MarTech in 2019?');
share
linkdin
twitter
facebook

As a senior marketing executive, do you believe you’re delivering the best customer experience at every brand touch point? The movement towards digital transformation was supposed to improve the customer experience. But in a new report being published this month, a team of researchers from Forrester Research, Inc. found that “too many CMOs focus on short-term ROI driven decisions. Their teams lack the data and technology skills required to orchestrate the digital delivery of the brand promise.”

Guest speaker, Thomas Husson, VP and Principal Analyst from Forrester Research, and Steven Warren, CEO of Mapp Digital, break down five challenges senior marketing executives in companies of all sizes will face in 2019. Watch the replay of “2019 Predictions: What CMOs Demand from MarTech This Year”.

 

The webinar covers how to:
  1. Drive customer-centricity
  2. Improve your team’s use of data and analytics
  3. Align brand promise with customer experience
  4. Orchestrate channel growth
  5. Improve personalization capabilities

Overcome these obstacles and make 2019 the year you drive your company’s digital delivery. What are you demanding from MarTech this year?






BACK TO THE BLOG ›
Recent Articles

Unique DTC Tactics to Guarantee You’re Keeping Up with the Trends

Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked... Read More »

How to Create an Unmatched CX Strategy for DTC

Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer... Read More »

The Key Differences
Between DTC and Retail

The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products.... Read More »