The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
As a senior marketing executive, do you believe you’re delivering the best customer experience at every brand touch point? The movement towards digital transformation was supposed to improve the customer experience. But in a new report being published this month, a team of researchers from Forrester Research, Inc. found that “too many CMOs focus on short-term ROI driven decisions. Their teams lack the data and technology skills required to orchestrate the digital delivery of the brand promise.”
Guest speaker, Thomas Husson, VP and Principal Analyst from Forrester Research, and Steven Warren, CEO of Mapp Digital, break down five challenges senior marketing executives in companies of all sizes will face in 2019. Watch the replay of “2019 Predictions: What CMOs Demand from MarTech This Year”.
Overcome these obstacles and make 2019 the year you drive your company’s digital delivery. What are you demanding from MarTech this year?
Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked... Read More »
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer... Read More »
The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products.... Read More »
As a senior marketing executive, do you believe you’re delivering the best customer experience at every brand touch point? The movement towards digital transformation was supposed to improve the customer experience. But in a new report being published this month, a team of researchers from Forrester Research, Inc. found that “too many CMOs focus on short-term ROI driven decisions. Their teams lack the data and technology skills required to orchestrate the digital delivery of the brand promise.”
Guest speaker, Thomas Husson, VP and Principal Analyst from Forrester Research, and Steven Warren, CEO of Mapp Digital, break down five challenges senior marketing executives in companies of all sizes will face in 2019. Watch the replay of “2019 Predictions: What CMOs Demand from MarTech This Year”.
Overcome these obstacles and make 2019 the year you drive your company’s digital delivery. What are you demanding from MarTech this year?
Direct-to-consumer marketing has exploded over the last few years, and that spike in popularity shows no signs of stopping. Even brands that have traditionally worked... Read More »
Customer experience (CX) has become a buzzword in marketing these days, and with good reason. Having a clear idea of what you want to offer... Read More »
The world of commerce has totally transformed over the past few decades, and there have never been more channels to reach customers with your products.... Read More »