San Diego, 1 July 2021 – Whitewater Brands chose Mapp, the international provider of insight-led customer experience, for its omnichannel activities. The company is a leading manufacturer, marketer and distributor of essential supplies and equipment to the automotive collision and mechanical repair industries. Some of their well-known brands include Auto Body Toolmart, Collision Services, as well as Sid Savage Auto Dealer Supply.
After outgrowing their previous vendor, Whitewater Brands was looking for a partner that could go beyond just email marketing and help to develop their cross-channel capabilities. Without any data analytics or customer insight tools, they were unable to build a holistic view of customers across their brand portfolio. They were also previously using third-party vendors for advanced personalization and dynamic content, which led to unconnected and siloed systems.
By choosing Mapp as their omnichannel partner, Whitewater Brands is now able to connect the dots and unify all datasets into one central Customer Data Platform, creating a single and 360-degree customer view. By doing so, they will be able to build out more complex automated journeys across email, mobile, and social.
Whitewater Brands will be using several Mapp solutions to support their transition to cross-channel marketing, including:
Whitewater Brands will also be benefitting from Mapp’s personalized Customer Success support to ensure they are getting the most out of the platform and working towards key milestones that match up with their business objectives.
Joel M. Marica, Chief Operating Officer at Whitewater Brands commented: “We chose Mapp as our omnichannel partner as we felt more than ready to take that next step up from our previous vendor. After outgrowing them, we were looking to power our engagement campaigns with rich customer insights with Mapp Intelligence. We can do all of this and more using Mapp’s solutions and we are very excited for what is just the beginning of this long-term partnership.”
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.
Mapp has global offices in seven countries. Mapp’s digital marketing platform helps more than 3,000 companies break away from the pack by uncovering missed opportunities, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.