Field Marketing Manager DACH (M/F/D)

Berlin, asap

Headquartered in San Diego (USA) and with offices in big major European metropolitan cities like London, Paris, Berlin, Munich, Milan, Eindhoven & Krakow, more than 300 employees around the globe are constantly working on Mapp Cloud to provide our customers cross-channel marketing insights continuously and reliably. Mapp Cloud brings customer acquisition and customer engagement together in one simple marketing cloud infused with data intelligence. Our business is tech, but tech depends on people. As the people of Mapp, collegiality is in our DNA. Therefore, we are committed to build the best product along with a place of belonging. We work together, we win together and we proudly extend this to our customers.

What you will do:

Working with Mapp’s Marketing team and reporting to the Team Lead of Field Marketing, the Field Marketing Manager will be responsible for helping execute Mapp’s overall strategy for the DACH region (Germany, Austria and Switzerland) by planning and coordinating marketing physical and digital campaigns to grow and accelerate the pipeline. The role will also be responsible for operational, implementation and post-program reporting and activities.
Work closely with the Global Marketing and Regional Sales teams to identify and enable lead generation activities.

• Develop the DACH marketing plan and execute multi-channel campaigns via email, content syndication, tradeshows, webinars, social media and PR to support sales.
• Manage the allocated field marketing budget.
• Track, measure and analyze impact of managed programs via Salesforce; produce reports to demonstrate campaign progress and regional success.
• Write or localize marketing deliverables on schedule and within budget, e.g. case studies, collaterals, German website, newsletters and social media posts
• Own Mapp event logistics including but not limited to venue selection, speaker selection, catering and promotions for your region. Attend events (may include some nights and weekends), network, and educate attendees on product offerings.
• Master webinar technology, from setup through production and reporting on and driving the creation of all supporting emails and campaigns.
• Work closely with Mapp’s regional PR agency to increase brand awareness
• Conduct research and feasibility studies to identify new lead generation opportunities for Mapp.

The assets you bring to the team:

• 5 years’ minimum experience in a Field Marketing Role within an Enterprise Software environment
• Native German and fluent in English, both written and verbal (please apply with an English CV/resume)
• Excellent copy writing skills
• Strong verbal and written communication skills
• Proven success working collaboratively with Sales and forging impactful relationships across the organization
• Ability to think critically and creatively while multi-tasking and meeting strict deadlines
• Experienced in running marketing programs autonomously
• Excellent project management and ROI reporting skills
• Experienced in using CRM and Marketing Automation tools
• Ability to work in a collaborative, fast-paced, and results-oriented environment
• Flexible, organized, and detail-oriented

Mapp Digital US, LLC   |   3655 Nobel Drive Suite 500   |   92122 San Diego, CA USA   |      |   

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