We don’t have enough people to execute campaigns.
Mapp is more than just tech, we offer agency-grade services. Our Professional Services can be an extension to your team, without needing to hire and train extra team members. Our experts will navigate you through all things multi-channel marketing – or even do it for you.
https://mapp.com/professional-services/
Reporting is hard and takes so much time!
Let Mapp automate your reports to show off your campaign performance with fully customizable metrics. Our beautifully designed and completely customizable dashboards will ease your reporting tasks – and diminish manual errors.
https://mapp.com/resource/videos/mapp-cloud-improvements-to-campaign-dashboards/
The customer experience - where do we even begin?
Mapp can help you understand and improve the customer experience by generating insights on how your contacts are interacting with your marketing activities, websites and apps. The first step to developing ideal customer experiences is getting your data and tracking set up right, then mapping the customer journey.
https://mapp.com/the-dos-and-donts-of-improving-your-customer-experience-in-2021/
So much busywork with manual & tedious tasks!
Customer engagement is easy with Mapp! Our intuitive templates, advanced segmentation, and sophisticated Whiteboard automation make sure you don't lose time on those time-consuming tasks.
https://mapp.com/cross-channel-engagement/
We want to be better at personalization.
The key to personalization is unified data – luckily Mapp Cloud is also a CDP. Once unified, you can draw from all those customer data points, combine it with real-time behavior, and develop truly personalized touchpoints across multiple channels.
https://mapp.com/personalization/
Not sure we're investing in the right marketing activities.
Mapp Cloud's artificial intelligence helps you make the right marketing decisions based on real-time data, so you can accurately target the right audiences, launch insight-driven campaigns, and optimize them along the way. Wasting ad spend on the wrong contacts is a thing of the past!
https://mapp.com/customer-intelligence-and-ai/
Our attempts at cross-channel marketing have failed.
Time to make a change! Trying to do cross-channel marketing with non-integrated tools leads to disjointed campaigns and poor customer experiences. Mapp Cloud enables marketers to orchestrate all marketing activities across multiple channels, based on the same real-time customer data.
https://mapp.com/channel-overview/
Not very good at being a data-driven marketer.
Making marketing decisions using "gut feeling" is a common mistake. Mapp can help solve that. All the data analysis happens behind the scenes, generating real-time insights to help you do smarter, data-driven marketing.
https://mapp.com/resource/digital-guides/actionable-insights/
Too much time is spent on manual importing!
Manual imports are time-consuming and prone to error. Mapp's Data Feeds help you set up recurring, fully-automated data imports from systems such as POS, eCommerce, CRM, etc., standardizing the data and improving readability.
https://mapp.com/wp-content/uploads/2021/05/Feature-Spotlight-Data-Feeds.pdf
So much data, not enough insights.
Mapp's Data Consulting team can improve your data setup and tracking so it generates insights for your business. They can also help optimize your customer analytics, marketing activities, create custom dashboards, and build automated reporting.
https://mapp.com/professional-services/strategic-data-consulting/
We can’t attribute engagement to marketing activities.
That's a common challenge, as most customer journeys last longer than a month from first touchpoint to first purchase. Mapp's next-level attribution model will shed more light on which channels drive conversion.
https://mapp.com/resource/videos/mapp-cloud-in-action-marketing-attribution/
We have data everywhere, but can't afford a CDP.
If your data is not unified, you're losing revenue by the day. With Mapp Cloud, the CDP comes free. We help our customers unify data so your marketing team can discover amazing insights and do brilliant marketing with it.
https://mapp.com/wp-content/uploads/2021/03/CDP-Spotlight-Flyer.pdf
It's impossible to know if something goes wrong.
Vast amounts of data might make it difficult to detect anomalies in time. Mapp's Smart Alerts are fully customizable and are triggered if anything out of the ordinary occurs. Mapp even tries to find the root cause for you, making it easy to investigate further.
https://mapp.com/resource/videos/mapp-cloud-in-action-smart-alerts/
Too many tech vendors!
Watch out – lots of tech vendors causes data silos. Mapp’s Open Marketing Automation Platform allows you to create custom integrations with a simple API call – all while our out-of-the-box integrations support over 50+ partners. Or simply evaluate Mapp to be your all-in-one platform replacement.
https://mapp.com/integrations/
Building reports and dashboards is a nightmare.
Mapp has robust reporting functionalities. You can set up custom metrics, schedule report deliveries to anyone's inbox anytime, visualize the data in Mapp's intuitive out-of-the-box dashboards, or utilize Mapp's Analytics API to send data directly into the tool of your choice, such as Power BI, refreshing with only one simple click.
https://mapp.com/wp-content/uploads/2021/09/Feature-Spotlight-Analytics-API.pdf
Website personalization - really worth the effort?
Leveraging your website as a marketing channel is smart, but requires accurate marketing analytics. Mapp Cloud can be set up to deliver onsite personalization – and to monitor its performance. See what's working, how visitors are interacting on your web properties, and where there is room for improvement.
https://mapp.com/web-marketing/
Team begs for more staff but no budget to hire.
Hiring and training more talent will most likely not solve the issues of your marketing team. Instead, consider investing into a technology that helps you get more done with less effort. See what Forrester says on the topic.
https://mapp.com/the-dos-and-donts-of-improving-your-customer-experience-in-2021/
It's too expensive to switch platforms.
While the initial cost of switching vendors seems high, losing opportunities by the day and having your team trained in an insufficient tool is significantly more expensive. Check out our Evaluation Guide that provides 11 necessary questions to ask when considering a new marketing platform.
https://mapp.com/resource/digital-guides/your-evaluation-guide-to-digital-marketing-platforms/
Revenue! We struggle to acquire new customers.
Mapp Cloud enables complete customer lifecycle marketing, helping you secure revenue from new and repeat clients. Your team can build campaigns to nurture, grow, and retain existing customers, and to use that data to enhance the performance of your acquisition campaigns. Check out Mapp's community with 100+ customer lifecycle marketing tactics.
https://improveyour.marketing/
Nobody seems to look at the same data.
Reducing data silos, generating insights from unified data, and increasing access to all the data & insights is critical. With Mapp Cloud's CDP, open & flexible integration APIs, and advanced reporting & dashboards, we can help get your teams aligned.
https://mapp.com/unified-data/
I'm not able to reliably predict or forecast anymore.
Business has been quite disrupted for nearly two years. From predicting customer behavior, to setting forecast goals and alerting you of progress, Mapp Cloud's powerful machine learning & AI capabilities will help you stay one step ahead of the competition.
https://mapp.com/customer-intelligence-and-ai/
We need a partner, not just a vendor we pay.
Mapp is the winning trifecta. Beyond our sophisticated tech, we are loved by our clients for our exceptional Customer Success & Support, who will nurture the personal relationship from day one. And last but not least, Mapp offers a variety of Professional Services that can be an extension of your team any time you need it.
https://mapp.com/professional-services/
Why does my team need so many tools?
Good question! While an all-in-one platform like Mapp is pretty amazing, trying to introduce one might be met with some resistance. The best approach is finding tools that integrate well together so that data can be unified. Over time, you might identify redundancies and slowly weed out unnecessary vendors.
https://mapp.com/integrations/
We want to deliver amazing CX with best-in-class marketing.
Mapp helps thousands of clients achieve this. ePrice GM, Gaetano Gasperini, said: "We wanted a single technological solution for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers...Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience." Read the case study.
https://mapp.com/resource/case-studies/eprice-benefits-from-customer-insights-to-maximize-their-omnichannel-marketing-strategy/
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