Use your customer data to drive marketing results

Our Data Management Platform brings all your data together so you can target your audience more accurately and effectively. Find out how we can help here.

Lost in data? Find your way and use data to drive business results

With so many delivery channels, you face a growing challenge - how to deliver the right message at the right time through the right channel. To achieve this effectively, you need to leverage all your data to understand your customers and drive your marketing. Using our Data Management Platform (DMP), you can maximise the effectiveness of your marketing spend by:

Data Management Platform
  • Monitoring the performance of your campaigns in real-time
  • Taking ownership of your customer data
  • Tweaking and optimizing data distribution to marketing/advertising platforms in real-time
  • Connecting with customers and predicting potential touch points

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Conquer your data challenge

With the explosion in email, web, SMS, digital, mobile and social avenues, you have to find a way to unify data from each touch point to meet growing customer expectations. Just imagine it: behavioural, geographic and demographic customer data all in one place so you can target your audience accurately and meaningfully. Would that not be great?

Find your next customer

Our look-alike model identifies new users who share the same characteristics as your most loyal and profitable customers. By creating customer profiles and personas based on current customer demographics and activity, you can plan an effective prospecting strategy. It is easy then to develop a personalised campaign to focus on these prospects and turn them into new customers.

Simple data integration with internal and external systems

The DMP offers data integration with the major advertising and marketing platforms you are already using. Plus, with our API you can build bespoke integrations to allow your results and customer data to be easily shared in, for example, management information systems.

Take control of your data

Take control of your data

They are your customers and it is your brand reputation, so it should be your data. Now is the time to unlock the power of your customer data with the next generation data management platform. Find out how you can capture behaviour and react quickly to secure more market share.

Create your own digital Mapp

Want to create a winning customer journey for your audience?

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