You can’t optimize what you can’t measure. Effectiveness analytics are crucial to improving marketing and campaign activities — and improve your ROI. Mapp Intelligence allows you to see campaign performance in a way you haven’t been able to before. A set of easy-to-understand reports and dashboards enable you to find out how many people are consuming your content, what they are doing with it, and whether they like it or not. Uncover the most engaged time of the day to communicate with customers when it’s actually effective.
Evaluate the customer journey to find the quickest paths to conversion. All campaigns related to reaching your website goals are analyzed in a visual customer journey map. These goals can be anything from an order completed, an account registration, or a newsletter subscription. Find out which campaign is responsible for reaching your goals, and more specifically, which steps in your customer journey contributed the most and where there is room for improvement.
Noticing changes in data is the key to being a successful marketer and, at the same time, one of the biggest challenges. Mapp’s alert system helps you to keep an eye on selected, crucial metrics and dimensions and notifies you about significant changes via email. This takes the busy work out of data monitoring, so you can focus on what’s important: analyzing and finding an explanation for the shift, once a change is discovered.
Are many of your website visitors use tracking blockers? With our PHP library, you can now improve your data quality by tracking your websites and campaigns through a server-side implementation of the data collection framework, instead of relying on browser-based tracking that is often prevented through ad- and tracking-blockers. This way, you can send data directly from your servers to Mapp Intelligence, even if users have tracking blockers activated.
Discounts are an effective – but costly – way to entice prospects to buy something from your online shops. But not everyone needs to be incentivized. With the help of AI, only offer a discount to those who won’t buy without it. You can predict the conversion probability of a consumer in terms of selecting who receives a discount. That way you won’t interfere with potential new customers in the checkout process who have already made up their mind.
Engage and delight your website visitors with content that is guaranteed to drive higher engagement and decrease bounce rates. With Mapp’s onsite marketing tools, deliver individualized teaser graphics, attention-grabbing layers, and interactive web elements. Recommend the best products and content based on previous purchase history, as well as viewed products across multiple visits and interactions.
Discover how Mapp Intelligence will help your business be successful. See if you qualify for a free trial.