Matthijs joined Mapp after the acquisition of FLXone where he was CEO and co-founder. He has a strong background in both technology and marketing. Before FLXone he co-founded a digital agency, Fresh Fruit Digital, which has been acquired by GroupM. Entrepreneurship, data-driven technology and innovation are close to his heart. Matthijs holds a MSc in Innovation Sciences from Eindhoven, University of Technology (TU/e).