OpenX

OpenX

Powering People‑Based Marketing Across the Open Web

OpenX erstellt programmatische Marktplätze, durch die Premium-Publisher und App-Entwickler in direkten Kontakt mit führenden Werbekunden treten können, um ihre Inhalte zu monetarisieren.

Partner-Website ansehen

Kategorie:
Advertising
Mapp Connect available
Demo anfordern

Passing targeted audiences for programmatic advertising (re-targeting). Audiences can be specifically included in / excluded from programmatic campaigns

Adding visitors to audiences in real-time

Removing visitors from audiences in real-time

Tracking clicks on adverts (click tracking)

Tracking views of adverts (impression tracking)

Configuration Procedure:

1. Navigate to Mapp Acquire / DMP
2. Click on the person icon in the upper right hand corner of your screen
3. Select Settings
4. Select Integrations
5. Click on the enable switch for the OpenX integration
6. Fill in your country ID and Agency ID.
7. Click ‘ACTIVATE INTEGRATION’ to complete the enablement of the OpenX integration.