Chief Executive Officer
Michael Biwer, chief executive officer, Mapp Digital, is a versatile and accomplished business transformation specialist who has successfully led global organizations with multiple operating units, cutting-edge marketing and technology applications and strategic business development challenges. He joined Mapp Digital (formerly BlueHornet) in January 2014 and assumed responsibility for driving execution of the company’s global strategy including sales and marketing, product management, technology and operations. In May 2016, parent company Marlin Equity, supported by Biwer, orchestrated the purchase of Teradata’s Marketing Applications business and the merger of the execution portions of the business into BlueHornet – creating one of the largest independent digital marketing technology companies in the world. Biwer is now working to integrate the organization and its software and technology platforms.
Previously, Biwer served as managing director at Axciom, an enterprise data, analytics and software-as-a-service company. He later became group vice president, Media, Entertainment, Telecom and Technology. During his more than four-year tenure, he managed P&L, overall client relationships and success, developed strategic plans at the market and client levels and helped innovate industry-leading solutions and services. Prior to that, he worked for Trilogy, J.D. Power and Associates, Deloitte Consulting and Ford Motor Company. Biwer has a Bachelor of Business Administration, Finance, and a MBA, Operations, Strategy, from the University of Michigan Stephen M. Ross School of Business.