Meet our leadership team

Michael Biwer

Chief Executive Officer

Michael Biwer, chief executive officer, Mapp Digital, is a versatile and accomplished business transformation specialist who has successfully led global organizations with multiple operating units, cutting-edge marketing and technology applications and strategic business development challenges. He joined Mapp Digital (formerly BlueHornet) in January 2014 and assumed responsibility for driving execution of the company’s global strategy including sales and marketing, product management, technology and operations. In May 2016, parent company Marlin Equity, supported by Biwer, orchestrated the purchase of Teradata’s Marketing Applications business and the merger of the execution portions of the business into BlueHornet – creating one of the largest independent digital marketing technology companies in the world. Biwer is now working to integrate the organization and its software and technology platforms.

Previously, Biwer served as managing director at Axciom, an enterprise data, analytics and software-as-a-service company. He later became group vice president, Media, Entertainment, Telecom and Technology. During his more than four-year tenure, he managed P&L, overall client relationships and success, developed strategic plans at the market and client levels and helped innovate industry-leading solutions and services. Prior to that, he worked for Trilogy, J.D. Power and Associates, Deloitte Consulting and Ford Motor Company. Biwer has a Bachelor of Business Administration, Finance, and a MBA, Operations, Strategy, from the University of Michigan Stephen M. Ross School of Business.  

Learn more about Mike on LinkedIn

Claire Long

Chief Financial Officer

Claire is responsible for executive oversight of finance, accounting and risk management. She brings over 20 years of financial leadership experience, including senior positions in the publishing, software, analytics, semiconductor, digital media, specialty retail, resort and telecommunications industries. Before joining Mapp Digital, Claire served as CFO and COO of Covario. Prior, she was CFO of Visual Sciences (formerly WebSideStory), where she was instrumental in managing its successful acquisition by Omniture, Inc.

Learn more about Claire on LinkedIn

Steven Warren

Chief Revenue Officer

As CRO, Steve Warren is responsible for managing and overseeing all of Mapp Digital’s customer relationships, while growing use of Mapp Digital’s Customer Engagement Platform, integrated Data Management Platform (DMP) and Customer Centric Services, across the globe. Steve oversees a team focused on ensuring Mapp Digital’s vision lives through all customer relationships and partnerships, to establish a digital marketing standard and and solutions that respect consumers and enable brands to thrive. Prior to joining Mapp Digital, Steve was Teradata’s Chief Customer Officer, responsible for managing global services and the company’s entire customer lifecycle. Steve led the launch of Teradata's digital marketing business in the US in 2012. Steve has over 20 years of sales management experience. He also spent nine years with Fifth Gear (formerly Sigma Micro) in various executive positions, and was instrumental to the growth of that business. Steve is passionate about helping organizations provide customers with the tools to grow their business. His teams expect to put the customer first, ensuring their success leads to referrals and success stories.

Learn more about Steve on LinkedIn

Matthew Langie

Chief Marketing Officer

As CMO, Matthew Langie is responsible for managing and overseeing all global marketing initiatives for Mapp Digital, while growing the footprint of the company’s Customer Engagement Platform, integrated Data Management Platform (DMP) and Customer Centric Services. Matthew’s focus is to ensure the Mapp Digital brand vision lives through all of its marketing initiatives, establishing the digital marketing standard and creating solutions that respect consumers and enable brands to thrive. Prior to working for Mapp Digital, Matthew held senior marketing roles at Adobe, Curalate, MarketLinc, Omniture, Intel, Datastream and Hewlett-Packard. Matthew is also a long-standing board member of the Internet Marketing Association, serving as its vice chairman. Matthew began his career in the U.S. Air Force, leaving the service at the rank of Captain. Alongside his work with Mapp Digital, Matthew serves as an adjunct professor, teaching digital marketing courses with the University of California-Irvine. Langie holds a Bachelor of Business Administration degree from the University of Notre Dame and an MBA from the University of Texas.

Learn more about Matt on LinkedIn

Juhan Lee

Chief Technology Officer

Bringing more than two decades of industry experience to his role as Chief Technology Officer for Mapp Digital, Juhan is responsible for managing all aspects of the business’s technology stack. Focusing on driving innovation, while retaining a human-first approach, Juhan’s experience is central to maintaining the company’s position as one of the largest independent digital marketing technology companies in the world and helping its 3000 global customers achieve their marketing goals. Prior to working for Mapp Digital, Juhan previously held leadership positions in the development and engineering teams at Samsung, eBay and Microsoft. Juhan was central to the development of Samsung Electronics’ data sorting engine, DeepSort, which finished No. 1 in this year’s Sort Benchmark competition. Alongside his role at Mapp Digital, Juhan serves as an advisor to start-ups and helps several businesses make the most of their data, cloud technology and deep learning. Juhan holds a Bachelor degree in electrical engineering from North Carolina State University. He also completed University of Pennsylvania’s Business and Organization Leadership Program.

Learn more about Juhan on LinkedIn

Ulf Poelke

SVP, Product

Ulf is responsible for developing and implementing Mapp's innovative product vision to ensure our unique value proposition delivers maximum ROI to our customers. He has 15 years' experience creating, implementing and positioning complex technology products. Prior to joining Mapp Digital, Ulf held executive positions at Opera Software, Starscriber and VerifiR, and served as a management consultant at KPMG Consulting and MM1 Consulting.

Learn more about Ulf on LinkedIn

Chris Frasier

SVP, Client Success

Chris joined the Mapp Digital (former BlueHornet) account management team in 2007 and leverages his 12 years of sales and marketing experience to create service models and marketing strategies to support our customer's digital marketing success. He leads our client-facing service teams including Account Management, Education, Deliverability Management, Strategy and Professional Services.

Learn more about Chris on LinkedIn

Claudia Uchima

SVP, Human Resources

Claudia has executive oversight of Mapp’s global human resources function to include talent acquisition and development, compensation, organizational planning and design, leader effectiveness, and sustaining a diverse culture that keeps our employees engaged. She brings over 15 years of human capital strategic business advisory experience, including senior positions in the pharmaceutical, healthcare and financial services industries. Her most recent position was First Vice President for Enterprise Technology Services at SunTrust Bank in Atlanta, GA.

Learn more about Claudia on LinkedIn